More high quality lens options for professional photographers

COPENHAGEN, Denmark and BAD KREUZNACH, Germany, September 15, 2011 — Phase One, medium format market leader and precision lens maker Schneider Kreuznach today announced a series of new lenses. Building on two years of intense collaboration including delivering four new lenses to market, the companies have now designed another four superior quality lenses for professional photographers.

The four new leaf shutter (LS) lenses are now under development and the first two lenses to reach the market are the 75-150 mm LS and 240 mm LS. Additional specific product information will be announced just before the products are ready for shipping.

Phase One and Schneider Kreuznach's collaboration has already produced several outstanding lenses which are available today including: 55 mm LS, 80 mm LS, 110 mm LS, 150 mm LS and the 120 mm tilt-shift lens.

All of these lenses are specially designed for use with the Phase One 645DF and Mamiya 645DF camera bodies. They represent the pinnacle of leaf shutter lenses for medium format photography, featuring flash sync speeds as fast as 1/1600s, giving photographers unprecedented opportunities for image capture.

Photographer Michael Muller relies on his Phase One and Schneider Kreuznach gear to capture his creative visions: "I am constantly searching for equipment that can withstand the extreme challenges of my work, captures pristine results that are true to my vision and are so reliable as to justify the personal risk inherent in the situations created by extreme photography. Phase One gear with the Schneider Kreuznach 80mm leafshutter lens exceeds each standard." See Michael's work at: http://www.mullerphoto.com

Henrik Håkonsson, President and CEO of Phase One said, "Our close working relationship with Schneider Kreuznach means that we can ensure our customers an outstanding optical performance for supreme image capture. With the announcement of the new lenses, photographers can now get access to a complete range of leaf shutter lenses to use with the Phase One camera system."

"We take pride in delivering high quality, high performance products," said Dr. Josef Staub, Managing Director of Schneider Kreuznach. "The newly announced lenses will set a new standard for performance and reliability and hopefully become professional photographers' favorite tools. It's an exciting time to be developing lens applications in high-end digital photography and pushing the limits of what is possible."

Pricing and Availability
The 55 mm LS, 80 mm LS, 110 mm LS and 150 mm LS lenses are available today. List prices (excluding VAT) for the Schneider Kreuznach LS lenses start at USD 2,490 / EUR 1.990*. All orders and inquiries should be directed to Phase One's Partners worldwide at: http://www.phaseone.com/partners
Note* Suggested retail price for the 80 mm LS lens

About the Schneider Group
The Schneider Group specializes in developing and producing high-performance photographic lenses, cinema projection lenses, as well as industrial optics and precision mechanics. The group comprises Jos. Schneider Optische Werke, founded in Bad Kreuznach in 1913, and its subsidiaries Pentacon (Dresden), Schneider Kreuznach Isco Division (Göttingen), Schneider-Optics (New York, Los Angeles), Schneider Bando (Seoul), Schneider Asia Pacific (Hong Kong) and Schneider Optical Technologies (Shenzhen). The company's main brand is "Schneider Kreuznach". It has around 660 employees worldwide, with 340 based in its German headquarters. For years now the group has been a world market leader in the area of high-performance lenses. For more information, please see: http://www.phaseone.com/schneider-kreuznach

About Phase One
Phase One is the world's leader in open-platform based medium format camera systems and solutions. Phase One medium format cameras, digital backs and lenses are designed to deliver superior quality image capture and investment value. Phase One's Capture One and Media Pro software helps streamline capture and post-production processes for both medium format and DSLR cameras. Phase One products are known for their quality, flexibility and speed enabling pro photographers shooting in a wide range of formats to achieve their creative visions without compromise.

For more information, please visit Phase One at http://www.phaseone.com.
Follow Phase One on Twitter at http://www.twitter.com/PhaseOneWW and on Facebook at: http://www.facebook.com/pages/Phase-One/184811514906561

Phase One is an employee-owned company based in Copenhagen with offices in New York, London, Tokyo, Cologne and Shanghai.

Phase One is a registered trademarks of Phase One A/S. Schneider Kreuznach is a registered trademark of Jos. Schneider Optische Werke GmbH. All other brand or product names are trademarks or registered trademarks of their respective holders.

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