New Release Highlights Intuitive Editing Features with Intelligent Organizational and Sharing Capabilities

SAN JOSE, Calif. -- Sept. 20 -- Adobe Systems Incorporated (Nasdaq:ADBE) today announced Adobe Photoshop Elements 10 software for Windows and Mac. The newest version of Adobe's No. 1 selling consumer photo-editing software, Photoshop Elements 10 provides a complete solution with amazingly powerful yet easy-to-use features that continue to expand the possibilities for organizing, editing and sharing photo creations.

"Celebrating a 10-year history as well as a landmark 10th release, Photoshop Elements 10 is a showcase for innovation and expands the incredible things our customers can do with their photos," said Winston Hendrickson, vice president of Digital Imaging Products, Adobe. "The new intelligent feature set and automated functionality in Photoshop Elements allow photo enthusiasts to elevate everyday photos from good to great."

Making Photos Pop with Innovative Tools

Powered by the same engine as Adobe Photoshop, the industry standard for digital imaging, Photoshop Elements 10 utilizes intelligent technology that makes it easy to give everyday photos a boost. Photoshop technology is brought to life through easy to follow steps for achieving stunning photo effects in an approachable way with new Guided Edits, which are very popular and successful. These include innovations such as creating a shallow depth of field or designing a fun layout of snapshots with Picture Stack or even adding a dream-like diffused glow with the Orton effect.

New text functionality, which scrapbookers will especially love, allows users to add curving, flowing text to a photo that automatically follows the outline of a subject, custom path or shape. In addition, special crop guides now help users at any level easily achieve interesting, visually appealing compositions. Also, the Smart Brush lets users paint unique effects onto specific areas of photos and now features 30 new effects like Pencil Sketch and Oil Pastel.

Organize Like Never Before

With Photoshop Elements 10, users not only have access to fun editing and creation features, but also the ability to organize photos. Object Search automatically finds objects within photos, such as a landmark, flower or pet. The Elements Organizer can even automatically detect duplicate or near-duplicate photos so users can clean up and delete the photos they don't need and quickly group similar collections of photos. Also, photo enthusiasts who shoot video can now upload their clips directly to Facebook or YouTube.

Photoshop Elements 10 users can purchase Adobe's integrated online service, Photoshop Elements Plus, which includes 20-GB of storage for automatic online backup and sharing (up to 15,000 photos or four hours of DVD-quality video), as well as access to an extensive library of how-to's, artwork and Online Album templates for sharing online.

Sharing Made Seamless

Whether users are social networking or using sharing sites like Facebook, Flickr, YouTube or Photoshop.com, Photoshop Elements 10 lets customers share their photos directly from within the Elements Organizer and view them from virtually anywhere on the go, offering a comprehensive set of sharing capabilities for today's increasingly social and mobile worlds. For Facebook lovers, Photoshop Elements integrates users' Facebook Friend Lists for easily tagging photos that can then be shared directly to Facebook.

On top of all these new features and capabilities, Photoshop Elements 10 enables developers to create tablet and mobile applications that interact with the software via the included API. This opens Photoshop Elements 10 to a new world where the fun and interactivity of touch devices and Photoshop Elements intersect.

Pricing and Availability

Adobe Photoshop Elements 10 for Windows and Mac is available now at http://www.adobe.comhttp://www.adobe.com and will also be available soon at retail outlets such as Adorama, Amazon.com, Apple, B and H, Best Buy, Buy.com, Costco, Dell, Fry's, New Egg, Office Depot, Office Max, Staples and Walmart. Photoshop Elements 10 Windows and Mac is available for a suggested retail price of U.S.$99.99. New upgrade pricing allows past Photoshop Elements users of any version to purchase Photoshop Elements 10 for U.S.$79.99. Users can also purchase Plus, available in the U.S. only, from within the product for U.S.$49.99/year. (Prices listed are the Adobe direct store prices in the U.S.; reseller prices may vary. Prices do not include tax or shipping and handling.)

(See our full report by Newsletter Editor Mike Pasini. -- Editor)