Olympus also partnered with Tumblr, the incredibly popular blogging platform that lets you effortlessly share anything -- text, photos, quotes, links, music and videos -- to create the PEN Ready site. Tumblr enables you to share content from your browser, phone, desktop, and email, wherever you are. Working with Olympus, 100 of the most talented Tumblr bloggers will receive the PEN E-PM1. Because these bloggers cover a diverse range of subjects, including art, fashion, food, sports, travel and more, their PEN photos and videos will be driven by their personal passion, making them well-worth seeing for people of all interests.

“Olympus chose to work with Tumblr to create its first blog because of the high level of customization our platform offers to bloggers -- Tumblr lets you easily share any type of media to a blog of your own design, and our asymmetric following model empowers every blogger to build a fantastic self-organizing community around their content,” said Danielle Strle, Director of Outreach, at Tumblr. “Tumblr was ecstatic to work with Olympus on this project because the brand is highly social, and its products are perfectly designed for creative expression. Photo and video are two of our most popular post types. Bloggers will experiment with the PEN, and we are excited to see what they create. It's been spectacular to work with Olympus on such a forward-thinking project.”

ALL THIS CREATIVE FREEDOM IS FREE
What will the PEN Ready Project participants receive? Each participant will receive an Olympus PEN E-PM1 kit, the smallest, lightest, and the most portable Olympus PEN interchangeable lens compact system camera. The camera is available in six stylish colors (purple, pink, brown, white, silver and black) to suit your personal style. The PEN E-PM1 camera offers the same amazing image quality found in bigger, bulkier DSLR cameras with lightning-fast speed, and 1080i high-definition (HD) video at the affordable price of $499.99.

The PEN E-PM1 camera is also the easiest PEN camera to use, with simple controls enabling you to access the power of digital photography effortlessly. A step up from a point-and-shoot camera, the Olympus PEN E-PM1 camera features a user interface that takes the guesswork out of capturing the perfect shot. A simple, one-touch button enables you shoot HD video. iAuto and scene select modes enable you capture images with ease and speed, and six built-in Art Filters enable you explore your artistic side. The Olympus PEN E-PM1 camera puts the portability of a point-and-shoot with the performance of a DSLR in the palm of your hands.

ABOUT OLYMPUS IMAGING AMERICA INC.
Olympus Imaging America Inc. is a precision technology leader, designing and delivering award-winning products for consumer and professional markets.

Olympus Imaging America Inc. works collaboratively with its customers and its ultimate parent company, Olympus Corporation, to develop breakthrough technologies with revolutionary product design and functionality that enhance people’s lives every day. These include:

• Digital Cameras

• Professional and Interchangeable Lens System Cameras

• Related Underwater Products and Accessories

• Digital and Microcassette Recorders

• Digital Media

• Binoculars

Olympus Imaging America Inc. is responsible for sales in the United States, Canada, Mexico, the Caribbean, and Central and South America. For more information, visit: www.olympusamerica.com or www.getolympus.com

OLYMPUS, PEN, PEN E-PM1 and PEN Ready are trademarks or registered trademarks of Olympus Corporation, Olympus Imaging America Inc., and/or their affiliated entities, in the U.S. and/or other countries. All other trademarks and registered trademarks listed herein are the property of their respective holders in the U.S. and or other countries.