Company Radically Re-imagines Creative Software

LOS ANGELES — Oct. 3, 2011 — At its MAX 2011 technology conference, Adobe Systems Incorporated (Nasdaq:ADBE) today announced Adobe® Creative Cloud, a major new initiative from the company that radically redefines the content creation process. Adobe Creative Cloud will become the focal point for creativity, where millions can access desktop and tablet applications, essential creative services, and share their best work. Adobe Creative Cloud is being announced in parallel with a new set of Adobe Touch Apps for content creation on tablet devices (see separate release). These stunning new apps bring professional-level creativity to millions of tablet users -- from consumers to creative professionals -- and utilize hosted cloud-based services to share files, view them across devices or transfer work into Adobe Creative Suite® software for further refinement.

"Adobe Creative Cloud reinvents creative expression by enabling a new generation of services for creativity and publishing, that embrace touch interaction to re-imagine how individuals interact with creative tools and build deeper social connections between creatives around the world,” said Kevin Lynch, chief technology officer at Adobe. "The move to the Creative Cloud is a major component in the transformation of Adobe.”

Introducing Adobe Creative Cloud
The initial introduction of Adobe Creative Cloud is centered around an innovative collection of Adobe Touch Apps that re-imagine creative software for the mobile age and enable tablet devices to be an integral part of the creative process. Adobe Creative Cloud will become the hub for viewing, sharing and syncing of files created by Adobe Touch Apps and Adobe Creative Suite, and includes 20GB of cloud storage. It will quickly develop into a service that will deliver access to Adobe’s flagship creative applications and services and become an essential resource for anyone interested in creativity -- all at a highly attractive price. By early 2012, Adobe Creative Cloud is expected to include the following:

• Applications -- Access to the portfolio of Adobe Creative Suite tools as well as the six Adobe Touch Apps announced today. The offering will include industry-leading desktop tools such as Photoshop®, InDesign®, Illustrator®, Dreamweaver®, Premiere® Pro, After Effects® and innovative new tools such as Adobe Edge and Muse.

• Services -- Key Adobe Digital Publishing Suite technologies, for delivering interactive publications on tablets; a tier of Adobe Business Catalyst, for building and managing websites; and new design services, such as the ability to use cloud-based fonts for website design, via technology acquired by Adobe through its acquisition today of Typekit Inc. (see separate release).

• Community -- Capabilities that encourage creatives to present and share their work and ideas with peers around the world and a forum for feedback and inspiration that will foster connections between creative people. Adobe Creative Cloud will become a focal point for anyone creative.

Pricing and Availability
Pricing details regarding Adobe Creative Cloud and its expanded capabilities around applications, services and community will be announced in November 2011. For more information, visit http://www.adobe.com/go/creativecloud. Adobe will continue to offer all its creative products as standalone offerings, including Adobe Creative Suite editions and flagship individual products such as Photoshop, Illustrator, InDesign and Dreamweaver.

Forward-Looking Statements Disclosure
This press release includes forward-looking statements, within the meaning of the Private Securities Litigation Reform Act of 1995, that are subject to risks, uncertainties and other factors, including risks and uncertainties related to Adobe’s ability to successfully address the market for cloud-based technologies and creative services. All statements other than statements of historical fact are statements that could be deemed forward-looking statements, including statements regarding: the ability of Adobe to address the market for web typography and other cloud-based technologies and creative services and the growth of this market and other anticipated benefits of the transaction to Adobe; any statements of expectation or belief; and any statements of assumptions underlying any of the foregoing. These risks, uncertainties and other factors, and the general risks associated with Adobe’s business, could cause actual results to differ materially from those referred to in the forward-looking statements. The reader is cautioned not to rely on these forward-looking statements. All forward-looking statements are based on information currently available to Adobe and are qualified in their entirety by this cautionary statement. For a discussion of these and other risks and uncertainties, individuals should refer to Adobe's SEC filings. Adobe does not assume any obligation to update any such forward-looking statements or other statements included in this press release.

About Adobe Systems Incorporated
Adobe is changing the world through digital experiences. For more information, visit www.adobe.com.

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© 2011 Adobe Systems Incorporated. All rights reserved. Adobe, the Adobe logo, Creative Suite Photoshop, InDesign, Illustrator, Dreamweaver, Premiere Pro and After Effects are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States and/or other countries. All other trademarks are the property of their respective owners.