--Adds "Vintage" Video Style for Even More Choices to Create Amazing Videos --

New York City, October 4, 2011 - Animoto, the maker of the innovative and award-winning online video creation service, today announced an all-new, smarter video creation flow that makes it even easier to quickly produce pro-quality videos from photos, video clips and music. The company also added a new video slideshow style to its library, called Vintage Voyage, which lets anyone produce videos with an antique, old-world feel.

"The magic of Animoto has always been the ability for anyone to quickly create extraordinary videos through a simple, intuitive interface that doesn't feel like an editing tool," said Brad Jefferson, CEO of Animoto. "Our all-new creation flow is a huge leap forward in simplicity and provides the framework for us to innovate on our vision faster, while addressing user-requested features more quickly."

The new Animoto creation process has been redesigned from the ground up to accelerate the creation of video slideshows. The new setup allows the creation of a video in as few as five clicks. Another benefit of the new creation flow is an expandable workspace that can display up to 300 thumbnail photos at a time -- making it easier to create longer videos. Editing is also easier with full-size image previews, and the ability to preview text from within thumbnails.

Vintage Voyage, Animoto's 26th video style, is ideal for everything from creating an artistic trip down memory lane, to showcasing a rustic trip to Europe.

To get started, users create and share their own 30-second Animoto video for free. For unlimited full-length videos, a monthly subscription to Animoto Plus is available for $5, or users can choose an annual subscription for $30. Another option, Animoto Pro is available for $39 a month, or $249 for an annual subscription, and is ideal for businesses, including professional photographers.

About Animoto:

Animoto is a video slideshow creation service that enables consumers, professionals and businesses to easily make and share professional-looking videos that will amaze friends, family and others. The Animoto team, which includes entertainment and technology industry veterans, has leveraged their expertise to develop a web-based service that makes it easy for people to quickly create and share their stories through video - using photos and/or videos. The heart of Animoto is its Cinematic Artificial Intelligence™ technology that thinks like an actual director and editor, using the same sophisticated post-production skills and techniques that are used in television and film. A fast-growing company, Animoto Productions is based in New York City with an office in San Francisco.

# # #