| FUJIFILM LAUNCHES DIGITAL MARKETING CAMPAIGN TO SUPPORT RETAILERS, EDUCATE CONSUMERS AND REAFFIRM ITS LEADERSHIP ROLE IN DIGITAL IMAGING FinePix “Picture of America™” Tour Includes Interactive Mobile Road Show, Digital Mosaic and Sweepstakes
ELMSFORD, NY, May 1, 2001 – Today, Fuji Photo Film U.S.A., Inc., further strengthens its leadership role in digital imaging with the launch of a new national marketing campaign – the FinePix “Picture of America™” Tour – which is designed to dispel the myths and misconceptions of digital photography among consumers and promote Fujifilm’s leading position in digital imaging for both innovation and design. The campaign will teach consumers how to optimize picture making and picture taking with digital images through Fujifilm’s simple four-step solution: “Shoot, Store, Print and Share.”
The highlight and most visible element of the tour is the 75-foot long, 18-wheel FinePix Truck that serves as a touring interactive information center for Fujifilm’s FinePix digital cameras, photographic services and other digital products. Visitors will enjoy a hands-on experience using FinePix digital cameras as well as the storing, printing and sharing options with Fujifilm’s simple four-step “Shoot, Store, Print and Share” solution. The Truck also features a digital “living wall” of images taken with the complete line of FinePix digital cameras.
“Even though consumer interest in digital photography is soaring, many consumers are hesitant to jump into digital imaging because it seems too complex,” said Stanley E. Freimuth, Executive Vice President and Chief Operating Officer, Fuji Photo Film U.S.A., Inc. “We designed the FinePix ‘Picture of America’ Tour to make digital photography more accessible to consumers by simplifying the technology and providing the education they need to make informed purchasing decisions. By showcasing our complete line of digital imaging and information products, services and e-solutions, our goal is also to build brand awareness as well as demonstrate the potential of digital imaging to both consumers and retailers.”
The FinePix Truck Experience
The FinePix Truck offers visitors access to Fujifilm’s extensive line of FinePix digital cameras as well as an opportunity to talk with digital experts and professional photographers about selecting the right digital products and using digital photography to capture and share sharp, crisp pictures. Everyone visiting the truck will experience the simple four-step process by having their own custom portrait taken with a digital camera and then storing, printing and sharing the picture.
In addition to the FinePix Truck, the other activities that support the FinePix branding effort include a national sweepstakes, local retailer tie-ins, radio spots in select cities and a national public relations effort that centers around a specially commissioned digital mosaic featuring the faces of visitors to the FinePix Truck.
The FinePix “Picture of America” Tour will make approximately 40 stops on its 10-month U.S. tour visiting retail outlets, sporting events, state fairs and other venues that draw a high number of consumers. Some of the cities include Atlanta, Baltimore, Boston, Dallas, Denver, Los Angeles, Miami, Phoenix, San Francisco and Washington, DC. Consumers can find more information about the FinePix “Picture of America” Tour, including when the truck will visit their community, by logging on to www.fujifilm.com/finepixtour.
Philips Consumer Electronics and Gateway Computers have joined with Fujifilm to supply the hardware necessary to demonstrate the integrated digital home solution. Philips is providing the plasma televisions, flat LCD panels, DVD players and surround sound system. Gateway Computers is supplying all computer hardware.
About Fujifilm
Fuji Photo Film U.S.A., Inc., is the U.S. marketing subsidiary of Fuji Photo Film Co., Ltd., of Tokyo, a leading global manufacturer of imaging and information products. Fujifilm offers a complete portfolio of imaging and information products, services and e-solutions to retailers, consumers, professionals and business customers. Recognized for its high-quality, technologically innovative products in digital imaging, photographic processing and storage, Fujifilm offers a choice of shoot, store, print and share capabilities that enables users to easily evolve from picture-taker to picture-maker. For more information, call 1-800-800-FUJI or access the Fujifilm website at www.fujifilm.com.
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