Replaces highly successful D-490 Zoom as the digital camera of choice for users requiring zoom, ease-of-use, style in a compact, affordable point-and- hoot design

MELVILLE, New York, May 8th, 2001 — Olympus America Inc., the world leader in film and filmless photography, today introduced the Camedia D-510 Zoom, an Auto Focus 3X Optical/7.5X Digital Zoom digital camera with a 1.8-inch color LCD monitor. The D-510 Zoom replaces Olympus’ highly successful D-490 Zoom model in its digital camera product line. Offering a sleek metallic silver body, reduced size and unsurpassed ease-of-use, the D-510 Zoom features a maximum resolution of 1600 x 1200 pixels, a 2.1-megapixel interlaced CMY CCD, a QuickTime™ Movie mode and AutoConnect technology for fast and easy image downloads.

“The D-510 Zoom is ideal for the consumer who wants an easy to use, high quality 2.1-megapixel point-and-shoot digital camera, but doesn’t want to break the bank buying it,” explains John Knaur, Digital Product Manager, Olympus Consumer Products Group. “For the experienced amateur digital photographer, the D-510 Zoom has all the qualities that make it perfect for travel, hobby or even everyday use. It’s small, versatile and very user-friendly. At this price point, Olympus expects the D-510 Zoom to pick up where the D-490 Zoom left off.”

The D-510 Zoom delivers high quality images through its 3X Optical Zoom f2.8 – f5.6 Lens, providing the equivalent of a 35mm – 105mm lens in 35mm photography. Its optical zoom is further enhanced by a seamless 7.5X Digital Telephoto Zoom capability, extending the camera’s effective zoom range to 262mm. “‘Seamless’ means the D-510 Zoom automatically switches to digital zoom when the camera reaches its optical range limit, so users don’t have to program multiple time-consuming steps or menus and miss the action in the process,” says Knaur.

Extremely versatile, the D-510 Zoom not only offers a choice of four preset resolution levels, but the ability to record full motion video as well. In addition to the maximum 1600 x 1200 resolution for photo-quality prints up to 8” x 10”, users may also select from 1280 x 960, 1024 x 768 and 640 x 480 settings to best match desired image quality and file sizes to the intended application. Even at the lowest resolution setting, the D-510 Zoom delivers superior picture quality for e-mailing photos or posting images on the web. To capture short clips of live action, the D-510 Zoom’s standard QuickTime Movie Mode records up to 62 seconds of full motion video with sound at 15 frames per second on a standard 8MB SmartMedia card, making it the perfect choice for users producing webcasts and e-mailing short videos.

At any resolution setting in still image or movie mode, the D-510 Zoom processes all images through its 2.1-megapixel CCD, capturing every detail of every frame. The D-510 Zoom supports industry standard SmartMedia™ cards to capture images in JPEG and TIFF formats. The camera ships with one 8MB card standard, providing ample capacity to store up to 82 pictures in SQ-Normal mode. Additional SmartMedia cards are available in 16, 32, 64 and 128MB increments, providing virtually unlimited, reusable image storage capacity without the time or expense associated with film developing.

Once an image or video clip is saved and stored, it may be displayed on the D-510 Zoom’s 1.8-inch color LCD monitor. This large display allows for enhanced playback and viewing options, including 4-, 9- or 16-frame Index Display Mode, Single Frame Display with 1.5X, 2.0X, 2.5X and 3.0X Zoom Inspection, plus sequential image scrolling. The LCD monitor also serves as the camera’s control panel, with an easy to use jog dial and arrow keys to select modes and settings.

For fast and simple printing, the D-5100 Zoom features AutoConnect technology. A standard USB port allows users to plug the camera directly into any USB-configured computer. No drivers or additional software are required for PCs running the latest operating systems including Windows® 2000, Windows Me and Mac OS™ 8.6 and higher—these computers will mount and recognize the D-510 Zoom automatically. This eliminates the need to restart the system, so image viewing, downloading and printing can be performed immediately upon connection. (Adapters are also available for non-USB equipped PCs.) As a result, the D-510 Zoom delivers photo-quality images up to 8” x 10” when image data is downloaded to a computer and output on a photo-quality ink jet printer. SmartMedia cards may also be inserted directly into one of Olympus’ P Series dye sublimation printers for high quality prints up to 4” x 6”. The D-510 Zoom supports the DCF file naming format and the Digital Print Order Format (DPOF) standard for adding data to images and tagging specific photographs to print to DPOF-compatible printers.

“The D-510 Zoom represents the next step in the evolution of Olympus’ digital camera product line. It’s smaller, faster and less expensive than its predecessor, the D-490,” comments Knaur. “The inclusion of QuickTime Movie mode, enhanced viewing options and multiple resolutions are capabilities consumers have asked for in an affordable, stylish package. We’ve delivered that in this camera, and we’re excited about the role the D-510 Zoom will play for us in maintaining our position as the industry leader in digital photography.”
Other exciting features of the new Camedia D-510 Zoom include:

• TTL digital iESP metering, plus spot metering.
• Automatic ISO setting plus user-selectable 100, 200 and 400 ISO for low light conditions.
• Built-in pop-up flash with Auto, Red-eye Reduction, Off, Fill-in, Slow synchronization (1st Curtain) plus Slow synchronization (1st Curtain) with Red-eye Reduction flash modes.
• Auto White Balance plus Daylight, Overcast, Tungsten and Fluorescent light settings.
• Programmed Auto Exposure, manual compensation possible in +/-2.0 EV in 0.5 EV steps.
• Sequential shooting at 1.7 frames per second (max. 16 frames in HQ, 86 frames in SQ mode).
• Macro Mode for close-ups with 7.9” minimum distance.
• NTSC Video Output terminal for viewing images on a television or recording to a VCR.
• Date/Time/Calendar recording onto image data up to the year 2030.
• Built-in Self Timer.
• Wide battery compatibility including 2x CR-V3 Lithium batteries, 4x AA Ni-MH batteries, 4x AA Alkaline batteries, and optional AC adapter.
• Slim dimensions of 4.6” (W) x 2.6” (H) x 1.9” (D) (excluding projections).
• Lightweight at 8.4 oz. before batteries and SmartMedia card.