Battery Powered, USB printer produces business card-sized color photos on the go

PC EXPO/TECHXNY, New York, June 26, 2001 –– SiPix, Inc., The Digital Imaging Appliance Company, today announced the PocketColor 200 Print & Share. The slim and compact printer is ideal for printing high resolution, continuous tone color prints while in the field, traveling, or on location. It uses an advanced thermal color transfer method to create stunning 2-inch by 2.5-inch photos. The PocketColor 200 will be available in July for a suggested retail price of $179.

Any digital photographer can use the printer as it can print directly from a Windows-based PC or notebook via a USB cable. Additionally, the
PocketColor 200 works directly with the SiPix SP-1300 digital camera. This allows for direct printing from the digital camera without the need for a computer, creating a true, portable digital darkroom.

“The PocketColor 200 provides a unique solution in the field or on location, to place photographs in someone’s hands when there otherwise is no option,” said Michael Weizer, director of product marketing at SiPix, Inc. “Our research has shown that many professional and everyday digital photographers need immediate access to instant prints to share, collaborate and distribute.”

“True mobile printing of digital images has been an industry goal since the first digital cameras were introduced to the marketplace," said Ron Glaz, project manager for digital cameras and scanners at IDC, the world's leading provider of technology intelligence. "The new SiPix PocketColor 200 is a mobile, direct camera-to-printer solution at a price that becomes appealing to both business users and consumers. No other company is offering a tool like this at this price point.”

The printer uses specially designed paper and color cartridges from SiPix. A color cartridge will be included with every 20 piece package of photo quality paper. The color cartridge takes the guesswork out of confusing ink levels as it uses advanced thermal color transfer and is designed to be replaced with each new package of paper. These packages will be available at the retail level for $9.99. Value packs will also be available, 3 packages each including 20 pieces of photo quality paper each and a color cartridge, for $24.99.

Pricing, Support and Warranty

The PocketColor 200 will retail for an estimated $179 and ship with an AC adapter for use in the home or office, a travel pouch, a USB cable, a color cartridge and 20 sheets of photo paper, a cleaning head and a quick start guide. The included CD-ROM will include MGI PhotoSuite III SE, the PocketColor 200 Print Driver, Adobe Acrobat Reader and a PDF owner’s manual.

The PocketColor 200 is backed by a one-year warranty and toll free technical support offered for one year from purchase. The toll free technical support number is 1-866-888-1678, and is available Monday through Friday, 8 a.m. to 6 p.m. Pacific Time, and on Saturday from 9 a.m. to 5 p.m. Pacific Time. Lifetime technical support is available at no additional charge at 408-719-5076 with the same hours as above.

About SiPix, Inc.

SiPix, Inc., a wholly owned subsidiary of SiPix Group Limited, is a leader in the manufacturing and delivery of digital imaging appliances for the consumer market. The company’s portfolio of innovative and intuitive image capture and image output products provides a complete product and service chain, from capture to print, and from hardware to media. SiPix enables the sharing of images instantly and globally, at an affordable price for everyone. The company is based in The Silicon Valley, with regional offices in Europe and throughout Asia. For more information, go to www.sipix.com

All trademarks and registered trademarks mentioned herein are the property of their respective owners and are hereby acknowledged.

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