Enthusiastic customers flock to new service for safe picture storage, easy album organization, quality prints and unique personalized merchandise

MYSTIC, Conn., July 9, 2001 - Mystic Color Lab, one of the nation’s oldest and most respected direct mail photofinishers and an early pioneer in the digitization of analog images, expanded its online digital services business, announcing today the availability of the Mystic Online PhotoCenter™, www.mysticphotocenter.com [http://www.mysticphotocenter.com].

“Our customers send us millions of rolls of film annually to print, scan, and create true-to-life color photos,” stated Edward O. McCabe, CEO and president of Mystic Color Lab. “Our new Mystic Online PhotoCenter adds a totally new dimension to our traditional photo services. Our customers have been eager to archive their images online, which they can now do in their own private Mystic PhotoSafe� storage vault. Not only are their images placed where they will be protected, they are also easily accessible for viewing, sharing, and print and merchandise ordering.”

For only $2.95, Mystic will upload and store scanned images from traditional film in to the Mystic Online PhotoCenter for 30 days. This allows consumers to easily e-mail individual or entire rolls of photos to family and friends, download the images to their computer, send online postcards for free, as well as order reprints, enlargements, and merchandise such as photo mugs, mouse pads, and t-shirts online. “Anyone taking photographs is always looking for convenience and safe storage of their pictures,” said Colleen Garringer, Mystic’s director of sales and marketing. “In addition to turning traditional film into digital-images from their scanned rolls, we’ve created the Mystic PhotoSafe. The PhotoSafe is a permanent digital image storage facility into which customers can upload images from digital cameras and scanners. Their personal PhotoSafe is password-protected and allows for all the sharing and printing options available in the PhotoCenter.”

“I trust Mystic with my pictures,” said Alex Post, a long time Mystic customer. “Digital scans take up a ton of room on my hard drive at home, so I was thrilled when they offered me PhotoSafe to store my pictures. For less than a buck a month, I have a safe, convenient place to house my images and don’t have to worry about my computer storage space getting out of hand, or disk drives crashing. I love this new service!”

Every Mystic Online PhotoCenter customer is able to extend the longevity and usage of their digital and scanned images by purchasing 100 megabytes of storage space in the PhotoSafe vault for only $9.95 per year (additional storage is also available). Storage in the online vault is secure, allowing customers to create albums that they can then share with family and friends. Images can continue to be e-mailed, downloaded, printed and ordered easily for special events and holiday gift-giving.

Mystic Color Lab has built its reputation on providing superior customer service since 1969. The company guarantees a customer’s satisfaction by hand inspecting pictures to make certain every image is always sharp and bright with true-to-life colors that jump right off the print. It also offers a Two Plus Two Guarantee™ whereby Mystic will send two free rolls of Mystic Prestige Film™ and process both of them for free, if a customer is ever dissatisfied with the quality of their prints.

About Mystic Color Lab
As a recognized industry leader, committed to quality and customer service, Mystic Color Lab is one of the nation's oldest and largest mail-order photo processors. Since 1969, Mystic has offered the latest in traditional and digital imaging services to amateur and professional photographers including: Photos on CD, Photos on Floppy, Mystic Prestige Film, Mystic Fotowire digital print service, and the newly launched Mystic Online PhotoCenter. The company also supports a wide variety of businesses by processing film for employees at discount prices, as well as providing wholesalers exceptional photo lab and image services. More information is available at www.mysticcolorlab.com, by e-mailing to [email protected] or by calling (860) 536-4291.

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