Category Leader in Digital Camera Innovation and Design Delivers Rich Image Color, Quality and Advanced Features in Pocket-size Cameras Starting at $179

ELMSFORD, NY, August 23, 2001 - Fuji Photo Film U.S.A., Inc. today reaches out to first-time digital photographers with the unveiling of the FinePix A101, FinePix A201 and the FinePix 2600 Zoom digital cameras - its largest entry-level category introduction to date. True to the Fujifilm FinePix brand, these pocket-size, go-anywhere cameras are stylish and easy-to-use while offering the color, sharpness and overall picture-quality typically associated with more expensive models.

The introduction of the new FinePix A101 and A201 models also signifies the birth of a new series of Fujifilm FinePix digital cameras, the A-series. Designed specifically for picture-takers looking to take their first steps into the world of digital photography, the A-series offers simple, streamlined functions, sure to make a beginner's digital experience fun and pleasant. In addition, the new FinePix 2600 Zoom expands Fujifilm's existing mid-range line up by offering the same streamlined operation as the A-series with additional picture-taking features and the same outstanding color.

With these new camera introductions, Fujifilm continues to lead the growing digital camera market with ever-improving image quality, broader functionality and distinctive styling. The company offers products for all digital imaging categories, including entry-level, mid-range, high-end consumer, advanced amateur and professional.

"The digital photography category is rapidly changing to appeal not just to early adopters and advanced photo enthusiasts, but also to the mainstream consumer who's looking to capture lifelong memories of family and friends," said Matt Knickerbocker, Vice President of Marketing, Consumer Markets Division, Fuji Photo Film U.S.A., Inc. "Fujifilm has recognized that one of the largest areas for growth potential is the entry-level consumer category that is seeking affordable, user-friendly cameras that produce outstanding color photos."

"The digital camera market continues to grow dramatically this year, with most of the growth coming from mainstream consumers spending in the $100-$300 range, and by the end of the year, approximately 18 percent of U.S. households are expected to have a digital camera," said Michelle Slaughter, Market Research Analyst, InfoTrends Research Group. "Manufacturers recognize that this is the year to make a lasting impression on this group of first-time purchasers. The widespread availability of high-quality, less expensive digital camera models will help to support digital photography's steady integration into mainstream culture."

FinePix A101, A201 and 2600 Zoom
Technological leaps in digital imaging have enabled Fujifilm to reduce manufacturing costs, thereby offering in these new cameras, the exceptional image quality for which Fujifilm is renowned, along with familiar point-and-shoot convenience at a more affordable price. Featuring Fujifilm's Advanced Color Technology and high-resolution megapixel CCDs, Fujifilm's FinePix A-Series cameras and the FinePix 2600 Zoom produce beautiful images with rich, true-to-life color. User-friendly controls and Fujifilm's Internet-ready FinePixViewer software make capturing and downloading photos a snap with the cameras' convenient USB computer connectivity. The ultra-compact and lightweight bodies of the FinePix A-Series are the end result of a 30% reduction in power consumption when compared to previous FinePix entry-level models and all include such fun features as PC-cam and video recording capabilities.

The three models feature conventional CCD sensors and varying zoom capabilities. The FinePix A101 has a 1.3 million-sensor CCD and 2x digital zoom; the FinePix A201 has a 2.0 million-sensor CCD and 2.5x digital zoom; and the FinePix 2600 Zoom offers a 2.0 million-sensor CCD with 3x optical and 2.5x digital zoom capabilities. All three models also offer advanced image capture abilities for e-mail photo-sharing and exceptional print-quality results.

The FinePix A101 will be available late August 2001 at $179. The FinePix A201 and FinePix 2600 Zoom, priced at $249 and $299, respectively, will be available in September 2001.

Fujifilm Makes Digital Photography Easy
The introduction of the FinePix A-Series and the FinePix 2600 Zoom further support Fujifilm's commitment to making digital photography more accessible by simplifying the technology and providing the education needed to make informed purchasing decisions. The FinePix "Picture of America" Tour (www.fujifilm.com/finepixtour) is currently traveling the country, educating consumers about the fun and ease of digital photography by showcasing Fujifilm's complete line of digital imaging and information products, services and e-solutions. To date, the FinePix "Picture of America" Tour has hosted approximately 50,000 consumers at more than 25 nationwide locations.

In addition, the company recently announced its involvement with Mircrosoft's new Windows® XP™ operating system. The FinePix A-Series, FinePix 2600 Zoom and all future FinePix consumer digital cameras will be fully compatible with Windows XP, and Fujifilm will be involved in the fulfillment of Microsoft Windows XP online printing service orders, helping to turn digital picture-takers into digital picture-makers.

About Fujifilm
As the first manufacturer to offer a digital camera with removable storage media and the developer of the new Super CCD sensor, Fujifilm is a recognized digital imaging innovator. With a breadth of line that includes products for image capture, storage and output, Fujifilm offers a host of end-to-end imaging solutions, letting the user evolve from picture-taker to picture maker within minutes. What sets Fujifilm digital imaging products apart is the technology that goes into each and every product.

Fujifilm is one of only a handful of marketers that both designs and manufactures the key capture elements of a digital camera -- the lens, CCD and image processing mechanisms. This total control ensures strict adherence to design specifications.

Fuji Photo Film U.S.A., Inc. is the U.S. marketing subsidiary of Fuji Photo Film Co., Ltd. of Tokyo (FUJIY), a leading global manufacturer of imaging and information products. Recognized for its technological innovation and high quality, Fujifilm offers a complete portfolio of imaging and information products, services and e-solutions to retailers, consumers, professionals and business customers.

The complete Fujifilm product portfolio includes: professional and consumer film and cameras; digital imaging products, including cameras and printers for commercial and consumer use; digital minilabs and kiosks; photographic paper and photofinishing supplies; professional motion picture film; high-capacity floppy disks, optical discs, tape cartridges and other data storage media; videotape and audiocassettes; professional and consumer optical discs; graphic arts film, conventional and digital printing plates, analog and digital color proofing systems, drum and flatbed scanners, imagesetters and computer-to-plate systems. Fujicolor Processing, Inc., a subsidiary of Fuji Photo Film U.S.A., Inc., provides wholesale photofinishing through a network of laboratories across the country.

For more information on Fujifilm products, call 1-800-800-FUJI or access the Fujifilm USA Web site at www.fujifilm.com. For answers to frequently asked questions and software download, access Fujifilm's technical support Web site at www.fujifilmsupport.com.

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