ELMSFORD, NY, August 23, 2001 - For capturing your baby's homecoming, the championship soccer game or holiday get-togethers, Fuji Photo Film U.S.A., Inc. introduces the FinePix A101 and FinePix A201 digital cameras - the first in Fujifilm's new A-Series of FinePix digital cameras. The ultimate in simplicity, these pocketable cameras, priced at $179 and $249, respectively, are capable of producing bright colors, making them perfect for the first-time digital photographer.

Picture quality and ease of use make the FinePix A-Series the cameras of choice for casual photographers. Both the FinePix A101 and FinePix A201 feature Fujifilm's Advanced Color Technology for deep, rich colors and a sharp lens for clear pictures. Photo transfer from the cameras to a computer is as simple as plug-and-play and the included, easy-to-install FinePixViewer software program makes viewing and e-mailing pictures a snap. If prints are desired, the FinePix A101 can produce album-quality, 4x6-inch prints while 4x6, 5x7 and 8x10-inch prints can be had with the FinePix A201. Housed in sleek, ultra-compact body designs -- the end result of a 30% reduction in power consumption when compared to previous FinePix entry-level models -- the FinePix A101 and FinePix A201 also include such fun features as PC-cam and video recording capabilities.

"The FinePix A-Series gives more consumers the opportunity to experience and get into the fun of digital photography, " said Darin Pepple, Brand Manager, Consumer Digital Products, Consumer Markets Division, Fuji Photo Film U.S.A., Inc. "If a picture-taker has used a film-based, point-and-
shoot camera in recent years, he or she will quickly master a Fujifilm A-Series camera. Plus, they will have the option of enjoying the many benefits of digital photography, such as immediate picture review, quick and easy camera-to-computer image transfer, at-home or professional printing and e-mail sharing with friends and family."

The ultra compact bodies of the FinePix A101 and FinePix A201 (3.9" W x 2.5" H x 1.6" D) weigh a mere 5.1 oz, without batteries. Two, included AA Alkaline batteries power the cameras, which come with an 8MB and 16MB SmartMedia™ card, respectively, a hand strap, USB cable, DP Editor Software and Arcsoft VideoImpression™. The FinePix A101 and FinePix A201 will be available for purchase in late August and September 2001, respectively.

Fujifilm Makes Digital Photography Easy
The introduction of the FinePix A-Series further supports Fujifilm's commitment to making digital photography more accessible by simplifying the technology and providing the education needed to make informed purchasing decisions. The FinePix "Picture of America" Tour (www.fujifilm.com/finepixtour) is currently traveling the country, educating consumers about the fun and ease of digital photography by showcasing Fujifilm's complete line of digital imaging and information products, services and e-solutions. To date, the FinePix "Picture of America" Tour has hosted approximately 50,000 consumers at more than 25 nationwide locations.

In addition, the company recently announced its involvement with Mircrosoft's new Windows® XP™ operating system. The FinePix A-Series and all future FinePix consumer digital cameras will be fully compatible with Windows XP, and Fujifilm will be involved in the fulfillment of Microsoft Windows XP online printing service orders, helping to turn digital picture-takers into digital picture-makers.

About Fujifilm
As the first manufacturer to offer a digital camera with removable storage media and the developer of the new Super CCD sensor, Fujifilm is a recognized digital imaging innovator. With a breadth of line that includes products for image capture, storage and output, Fujifilm offers a host of end-to-end imaging solutions, letting the user evolve from picture-taker to picture maker within minutes. What sets Fujifilm digital imaging products apart is the technology that goes into each and every product. Fujifilm is one of only a handful of marketers that both designs and manufactures the key capture elements of a digital camera -- the lens, CCD and image processing mechanisms. This total control ensures strict adherence to design specifications.

Fuji Photo Film U.S.A., Inc. is the U.S. marketing subsidiary of Fuji Photo Film Co., Ltd. of Tokyo (FUJIY), a leading global manufacturer of imaging and information products. Recognized for its technological innovation and high quality, Fujifilm offers a complete portfolio of imaging and information products, services and e-solutions to retailers, consumers, professionals and business customers.

The complete Fujifilm product portfolio includes: professional and consumer film and cameras; digital imaging products, including cameras and printers for commercial and consumer use; digital minilabs and kiosks; photographic paper and photofinishing supplies; professional motion picture film; high-capacity floppy disks, optical discs, tape cartridges and other data storage media; videotape and audiocassettes; professional and consumer optical discs; microfilm and other micrographic products; graphic arts film, conventional and digital printing plates, analog and digital color proofing systems, drum and flatbed scanners, imagesetters and computer-to-plate systems. Fujicolor Processing, Inc., a subsidiary of Fuji Photo Film U.S.A., Inc., provides wholesale photofinishing through a network of laboratories across the country.

For more information on Fujifilm products, call 1-800-800-FUJI or access the Fujifilm USA Web site at www.fujifilm.com. For answers to frequently asked questions and software download, access Fujifilm's technical support Web site at www.fujifilmsupport.com.

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SmartMedia is a trademark of Toshiba Corporation
VideoImpression is a trademark of ArcSoft, Inc.
Windows and Windows XP are trademarks of Microsoft Corporation