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The L-Mount Alliance continues to prosper, with popular third-party lenses like this Samyang zoom lens being updated for the mounting, as well as new camera units continuing to employ it in their design. And with the announcement of this Leica 70-200mm f/2.8 zoom lens, their repertoire continues to grow. Adding this high-end constant-aperture zoom lens to their arsenal is...

We recently reported on the decline in camera sales worldwide with the advent of the smartphone camera, based on data that made the camera industry appear on the brink of collapse. This is still a market measured in the millions, however, as a recent report by Nikkei Magazine highlights. Using data provided by CIPA - the alliance of camera manufacturers that includes major...

The DJI Neo is available now, having been teased earlier in the week and preceded by a suite of leaks. Though the reception among die-hard DJI fans has been frosty, with many disappointed by the unveiling of a new lightweight drone, we’re cautiously optimistic here. As an entry-level drone for consumers, we think this unit has some promise. It may not be the apex of drone...

It’s only been a few days since the first images of the Sigma 28-105mm f/2.8 leaked online, in a product launch that has proven to have more leaks than a bathroom on the Titanic. The new Sigma lens was set to be announced today, but it is the company itself who stole the thunder on this occasion when it inadvertently sent out its announcement email ahead of time in the UK....

Canon has had a great run thus far in 2024: announcing two new highly lucrative mirrorless cameras alongside a range of lenses and other products. But with the reports of an unknown Canon camera, that is set to appear in just over a week at the International Broadcast Convention (IBC) in Amsterdam, Canon shows no signs of slowing down. Details are few and far between, but...

We recently reported on the promise of a Fujifilm X-M 5 that we could see before the end of 2024, and it may not be the only Fuji release in the near future. Though we don’t have any official word on a Fujifilm X-Pro 4 release date, or concrete specs, there’s information circulating about this new viewfinder-only camera. The X-Pro series is among Fujifilm’s most premium...

There has been a flurry of action camera news as we approach the end of 2024: new GoPro Hero cameras are expected to hit shelves within the next few weeks, and DJI has an array of potential products not far behind. But it is this recent Insta360 Ace Pro 2 leak that has caught our eye. This yet-to-be-released action camera is alleged to blow the competition out of the water,...

Action cameras continue to be an ultra-popular market, with new releases from companies like Insta360, DJI and GoPro becoming an annual event in our calendars. As we pass the yearly threshold, we now have a confirmed GoPro Hero and GoPro Hero 13 release date and specs to match. The Hero 13 has been hinted at many times throughout the year, and we now have complete...

Like with any major manufacturer, product development is a constant and lengthy process. Often research and development proves fruitless, but what public displays companies engage in can indicate what the manufacturers are prioritizing - such is the case with this recent Canon patent.

In a Japanese application made in late August, Canon seems to be patenting a new design...

Sony has already had a successful 2024: with the (albeit delayed) launch of the ZV-E10 II and the recent release of their new 85mm G Master lens, the company shows no signs of stopping. But one rumor that has been plaguing the company since early this year is reports that Q4 2024 would see the release of not one, but two Sony cameras. The first is expected to be a successor...

Mirrorless cameras like the Canon EOS R series have been a popular choice for photographers who like to use vintage glass. While there are many camera adapter options available on the market, the Canon RF mount will reportedly be getting its first autofocus-capable adapter from Megadap.

Last weekend, well-known Japanese camera store Shoten Kobo shared the first image for...

DJI is an often-overlooked brand in the world of imaging: from drones to action cameras, and even some potential mirrorless systems in the works, the company offers a huge range of products. One of their most popular, the DJI Mavic 3, has gone almost 3 years without an upgrade - which has us wondering if we could see a DJI Mavic 4 release date within the next year.

There...

Amongst DJI’s many prospective product launches at present - including a potential new mirrorless camera through to new drones - many are wondering if the company is leaving behind other facets of their industry. Though we haven’t yet got an officially DJI Osmo Action 5 release date, the looming specter of the GoPro hangs over the final months of 2024, the Osmo’s main...

Sony is getting an exciting new lens in the Sigma 28-105 F/2.8 FE. While details about the lens have been scarce, the first images have already leaked online.

The leaked image of the Sigma 28-105 F/2.8 lens was shared by Sony Alpha Rumors on X. It shows the top view of the lens paired with the Sony A7RV full-frame camera. In the photo, the lens looks massive when mounted...

DJI have a very promising future ahead of them: from the arrival of the DJI Neo, and even a potential new mirrorless camera on the way, it’s a good time to be a DJI fan. And with a prospective DJI Air 3S release date in the latest reports, we could be set to see even more before the year is out. But what can we expect from the DJI Air 3S when it does arrive?

DJI Air 3S...

There has been a flurry of DJI leaks and announcements in the past weeks, but it was only a few days ago that the company themselves put forward anything resembling official word. Teasing a DJI Neo announcement, the company put out this minimal posting telling us to prepare for an unveiling on the 5th of September. Now that that announcement has been and gone, here’s what’s...

We recently did a roundup of all the rumors surrounding the Samsung Galaxy S25, including one leak that comprehensively listed the new smartphone’s entire range of components. One element that we were somewhat curious about was the processor that the new smartphone would use.

Initial reports indicated that Samsung would vary the processor by region, meaning that some S25...

The Apple iPhone 16 and 16 Pro models are just a week from being revealed and there is palpable excitement in the air. Many of our photographer friends are already asking: will it be worth it to upgrade to the upcoming iPhone 16 Pro?

While the official specs of the iPhone 16 and 16 Pro will be revealed on September 9th, many camera-related features have already been...

There’s not long left for you to pick up some top sales from Labor Day, with discounts across a huge range of products. And though DJI may have some more interesting camera choices coming down the pipeline, their current crop of products has seen some impressive offerings on Adorama and Amazon. If you’re in the market for a new gimbal, drone or action camera, check out our...