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Though camera sales may be in decline, there has never been a better time to get into photography. With a huge array of cameras, lenses and accessories available to suit any purpose, you are spoiled for choice when getting started with photography in 2024. And with the current discount, you can get set up with one of the best for a limited-time low price…

• Sony Alpha...

We recently reported on rumors that we could expect the Canon R6 III before the end of the year, and this latest deal somewhat fuels that fire. The Canon R6 II has seen a pretty hefty discount: one that could be paving the way for stock of the newer model in the not-too-distant future. But if you’re looking for a Canon camera upgrade, the R6 II is definitely one to...

Hasselblad is rumored to be making a big addition to its lens lineup next month. According to one trusted source, the Swedish camera manufacturer is looking to unveil a new wide-angle zoom lens next month.

Reliable leaker @camerainsider revealed on X that Hasselblad will be announcing a new addition to its lens roster. The insider shared "A Hasselblad wide-angle zoom lens...

Generative AI has become a mainstay of the photography world, whether we like it or not. Tools like Adobe Lightroom and Photoshop have a suite of AI-powered photo editing tools, and we’ve seen smartphones debuting with similar in-engine programs too. And now, with the iPhone 16 range on the horizon, what can we expect from Apple’s native photo app?

With the launch of iOS...

We’ve been hearing for a while now that Sony was planning to add to its FX range of cinema cameras. The FX9, which first released in 2019, has become one of the most popular cameras among cinematographers and videographers alike: offering exceptional imaging quality and shooting potential. But with five years of innovation between models, we are long overdue an upgrade. And...

With recent reports highlighting that smartphone usage has almost totally eclipsed the camera market in the past decade, it’s arguably the best time to invest in the latest generation of phones. With the Samsung Galaxy S25, we’re set to see the latest generation of ultra-compact camera technology appear. But what will that entail?

It’s unlikely that it will hit shelves...

The Fujifilm X100VI is proving itself to be one of the most successful cameras in recent years, with incredible sales results worldwide. It’s a much-needed win for Fujifilm, whose name is often neglected completely when discussing the major camera manufacturers in favor of brands such as Sony, Canon or Nikon. Victor Ha, the VP for Electronic Imaging Division and Optical...

Fujifilm has seen incredible success with the X100VI this year, but it looks like they aren’t resting on their laurels. With the rumors circulating regarding a potential Fujifilm X-M5 release date before the end of 2024, the market could be set to see a great new entry-level camera. The X-M range was set to be effectively defunct after previous commercial failures, but the...

We’ve all felt the frustration of listening to someone talk about how their smartphone takes better photos than our camera, or been questioned about why we’d carry such a hefty amount of kit compared to the lightweight slab in our pocket. The stigma around camera use is at an all-time high, and it seems to be affecting sales.

A recent report from Statista (originally...

Canon had a great year as the company recently released a pair of new mirrorless cameras in time for the 2024 Summer Olympics. The Canon EOS R1 is the brand’s newest flagship model while the EOS R5 Mark II is a refresh to its current best-selling camera.

Despite releasing two new models, Canon is rumored to add another mirrorless camera to its current lineup. According to...

Though digital camera use has massively decreased in the wake of the smartphone, we aren’t wholly anti-iPhone here. Smartphone cameras have greatly democratized photography as a medium, and with the iPhone 16 family of smartphones on the way, users can experience a new level of pocket-sized digital imaging. So what can we expect from the iPhone 16’s camera - and when can we...

Great news for photographers looking to purchase editing software this week. Amazon and B&H offer massive discounts on some of the most popular products but only for a limited time.

Adobe Creative Cloud Photography Plan 1TB

The Adobe Creative Cloud Photography Plan 1TB 12-Month Subscription is currently on sale at both Amazon and B&H for $139.99. This translates to a...

Sony continues to roll out their new products as we enter the final months of 2024. Having started the year with the A9 III and with the potential of another Alpha camera on the horizon, the manufacturer shows no sign of slowing. Now, with confirmation of the Sony 85mm f/1.4 GM II release date, photographers now have an exceptional portrait lens to pair with their new...

Looking to get started with digital photography? One of the best starter cameras is currently discounted with a hefty $200 off on Amazon. Pick up the Canon R100 plus a stunning 18-45mm kit lens - perfect for beginner photographers - for just $399.99.

Canon R100 Specs

• Sensor Size - 24.1MP CMOS
• Lens Mount - Canon RF-Mount
• Video - 4K 24FPS
• Maximum Shutter...

Leica is the closest thing the camera market has to a celebrity brand. Thanks to their premium spot on the market and excellent blend of minimal design and maximum quality, they are the go-to brand for many of the world’s top photographers - as such, rumors of a new Leica Q3 variant have certainly drawn our attention. Though as yet unconfirmed by Leica themselves, this...

We are rapidly approaching the fourth birthday of the Sony A1, the company’s flagship mirrorless camera. Considered by many to be one of the best cameras ever released, it has set the precedent for Sony mirrorless units, and is a hard unit to beat. But as we enter the second half of 2024, can we expect an upgrade?

Sony has been diligent in releasing new Alpha cameras with...

2024 has been quite eventful regarding new camera announcements with the recent Canon, Fujifilm, and Nikon releases. And with four months left before the new year, many photographers are expecting to see several more cameras hit the market.

Before we dive into what we think is coming in the final four months of 2024, let's take a look at the noteworthy announcements we...

Rumors continue to spread about DJI developing a full-fledged mirrorless camera. The company, whose current product inventory includes action cameras, drones and gimbals; has sparked discourse in recent weeks with the idea that it could be developing a flagship camera as well. But is there any weight to these rumors? Is a DJI camera a possibility, and would we even want it...

As a long-time Sony shooter, I reap the rewards of having a suite of lens options available. Sony has allowed third-party developers access to their E-Mount system for years: a move that has indisputably worked in their favor. New lens options from Tamron, Sigma and Zeiss are just some of the options available to photographers; and the catalog continues to grow. But for the...