• 1/2.3 inch 28.1mm2
  • 12.1 megapixels
  • 24.00mm - 840.00mm (35mm eq.)
  • 1/2.3 inch 28.1mm2
  • 18.2 megapixels
  • 24.00mm - 720.00mm (35mm eq.)

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Differences

Canon SX40 HS advantages over Sony HX90V

  • Bigger pixels
    ~ 1.54 vs 1.26 microns
    Better low-light and dynamic range (all else equal)
  • Larger lens aperture
    f/2.7 vs f/3.5
    Take photos in low-light or isolate your subject
  • More telephoto lens reach
    840 mm vs 720 mm
    Capture objects farther away
  • Hot shoe
    Hot shoe vs None
    Off-camera flashes open new possibilities
  • Slow-motion videos
    Yes vs No
    Shoot slow-motion videos
  • Faster shutter
    1/3200 vs 1/2000 sec
    Shoot wide open in bright light

Sony HX90V advantages over Canon SX40 HS

  • Focus peaking
    Peaker vs Non-peaker
    Your camera will highlight what's in focus
  • In-camera panoramas
    Yes vs No
    Stitches multiple shots into a panoramic photo
  • Built-in Wi-Fi
    Wi-Fi vs None
    Share your photos wirelessly
  • NFC
    Yes vs No
    Simplifies pairing your camera with supported phones
  • Built-in GPS
    GPS vs None
    Geotag your photos
  • Thinner
    35 mm vs 107 mm
    Thinner
  • Lighter weight
    245g vs 606g
    Lighter weight
  • More dots on screen
    922k vs 230k dots
    Can mean greater resolution or a brighter screen
  • More pixels
    18.2 vs 12.1 megapixels
    Higher resolution photos
  • Shoots 60p video
    Yes vs No
    A faster framerate can give you more editing options
  • Longer exposure
    30 vs 15 sec
    Long exposures for night shots
  • Higher extended ISO
    12800 vs 3200 ISO
    Higher extended ISO can give more low-light flexibility

Similarities

Common Strengths

  • Eye-level viewfinder
    Both provide
    You'll be able to frame photos even when the sun is out
  • In-Camera Image Stabilization
    Both provide
    Reduces the effects of camera shake at slower shutter speeds
  • Tiltable Screen
    Both provide
    Tilt the screen for shooting flexbility
  • Internal flash
    Both provide
    Useful in a pinch for fill flash
  • Manual focus
    Both provide
    AF is for the weak. Real photographers focus manually.
  • HDMI out
    Both provide
    Use HDMI output to monitor or review video

Common Weaknesses

  • Touchscreen
    Neither provide
    Interact with your camera just like your smartphone
  • RAW file ability
    Neither provide
    Gives you more flexibility to develop your photos later
  • Built-in Bluetooth
    Neither provide
    Always-on wireless connectivity
  • On-sensor phase detect
    Neither provide
    Usually improves live view and video AF performance
  • Integrated ND filter
    Neither provide
    Shoot in daylight with a large aperture or slow shutter
  • External Mic Jack
    Neither provide
    Improved sound fidelity when shooting video
  • Headphone jack
    Neither provide
    Monitor audio recording while you shoot video
  • Bulb shutter
    Neither provide
    Hold the shutter open manually for long exposures

User reviews

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Buy the Canon SX40 HS

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Buy the Sony HX90V
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Review Excerpt

  • Wide, long all-purpose zoom lens performs well; Very good image quality; Articulating LCD; Good grip; Excellent controls.

  • Rear scroll wheel is too sensitive; Low-res LCD; No lens hood included; Slow startup time; Slow cycle time.

  • Read our Canon SX40 HS Express Review

The Competition

Compared to Fujifilm HS10

Canon SX40 HS
Fujifilm HS10
  • $342
  • 1/2.3 inch
  • Less expensive
  • More telephoto lens reach
  • $500
  • 1/2.3 inch
  • Slower slow-motion
  • RAW file ability

Compare Canon SX40 HS vs Fujifilm HS10

Sony HX90V
Fujifilm HS10
  • $448
  • 1/2.3 inch
  • Focus peaking
  • In-camera panoramas
  • $500
  • 1/2.3 inch
  • Bigger pixels
  • Larger lens aperture

Compare Sony HX90V vs Fujifilm HS10

Compared to Canon SX30 IS

Canon SX40 HS
Canon SX30 IS
  • $342
  • 1/2.3 inch
  • Shoots 24p video
  • Shoots 1080p video
  • $440
  • 1/2.3 inch
  • More pixels
  • Higher extended ISO

Compare Canon SX40 HS vs Canon SX30 IS

Sony HX90V
Canon SX30 IS
  • $448
  • 1/2.3 inch
  • Focus peaking
  • In-camera panoramas
  • $440
  • 1/2.3 inch
  • Larger lens aperture
  • More telephoto lens reach

Compare Sony HX90V vs Canon SX30 IS

Compared to Sony HX100V

Canon SX40 HS
Sony HX100V
  • $342
  • 1/2.3 inch
  • Bigger pixels
  • Shoots 24p video
  • $312
  • 1/2.3 inch
  • Built-in GPS
  • Integrated ND filter

Compare Canon SX40 HS vs Sony HX100V

Sony HX90V
Sony HX100V
  • $448
  • 1/2.3 inch
  • Focus peaking
  • In-camera panoramas
  • $312
  • 1/2.3 inch
  • Larger lens aperture
  • Integrated ND filter

Compare Sony HX90V vs Sony HX100V

Compared to Sony WX500

Canon SX40 HS
Sony WX500
  • $342
  • 1/2.3 inch
  • Eye-level viewfinder
  • Bigger pixels
  • $348
  • 1/2.3 inch
  • In-camera panoramas
  • Built-in Wi-Fi

Compare Canon SX40 HS vs Sony WX500

Sony HX90V
Sony WX500
  • $448
  • 1/2.3 inch
  • Focus peaking
  • Eye-level viewfinder
  • $348
  • 1/2.3 inch
  • Less expensive

Compare Sony HX90V vs Sony WX500

Compared to Sony HX80

Canon SX40 HS
Sony HX80
  • $342
  • 1/2.3 inch
  • Bigger pixels
  • Larger lens aperture
  • $368
  • 1/2.3 inch
  • In-camera panoramas
  • Built-in Wi-Fi

Compare Canon SX40 HS vs Sony HX80

Sony HX90V
Sony HX80
  • $448
  • 1/2.3 inch
  • Focus peaking
  • Built-in GPS
  • $368
  • 1/2.3 inch
  • Less expensive

Compare Sony HX90V vs Sony HX80

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