• 1/2.3 inch 28.1mm2
  • 10.3 megapixels
  • 24.00mm - 720.00mm (35mm eq.)
  • 1/2.3 inch 28.1mm2
  • 12.1 megapixels
  • 24.00mm - 840.00mm (35mm eq.)

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Differences

Fujifilm HS10 advantages over Canon SX40 HS

  • Slower slow-motion
    1000 fps vs 240 fps
    Supports slower slow-mo
  • RAW file ability
    Yes vs No
    Gives you more flexibility to develop your photos later
  • Shoots 60p video
    Yes vs No
    A faster framerate can give you more editing options
  • Longer exposure
    30 vs 15 sec
    Long exposures for night shots
  • Faster JPEG shooting
    13.6 fps vs 10.3 fps
    Faster JPEG shooting (burst mode)
  • Higher extended ISO
    6400 vs 3200 ISO
    Higher extended ISO can give more low-light flexibility

Canon SX40 HS advantages over Fujifilm HS10

  • Less expensive
    $430 vs $500 (MSRP)
    Save money for lenses or accessories
  • More telephoto lens reach
    840 mm vs 720 mm
    Capture objects farther away
  • Shoots 24p video
    Yes vs No
    Gives your movies a big-screen feel
  • Less shutter lag
    0.46 vs 0.90 sec
    Focus and take a photo quickly (wide angle)
  • More pixels
    12.1 vs 10.3 megapixels
    Higher resolution photos

Similarities

Common Strengths

  • Eye-level viewfinder
    Both provide
    You'll be able to frame photos even when the sun is out
  • In-Camera Image Stabilization
    Both provide
    Reduces the effects of camera shake at slower shutter speeds
  • Tiltable Screen
    Both provide
    Tilt the screen for shooting flexbility
  • Internal flash
    Both provide
    Useful in a pinch for fill flash
  • Manual focus
    Both provide
    AF is for the weak. Real photographers focus manually.
  • HDMI out
    Both provide
    Use HDMI output to monitor or review video
  • Hot shoe
    Both provide
    Off-camera flashes open new possibilities
  • Slow-motion videos
    Both provide
    Shoot slow-motion videos

Common Weaknesses

  • Focus peaking
    Neither provide
    Your camera will highlight what's in focus
  • Touchscreen
    Neither provide
    Interact with your camera just like your smartphone
  • In-camera panoramas
    Neither provide
    Stitches multiple shots into a panoramic photo
  • Built-in Wi-Fi
    Neither provide
    Share your photos wirelessly
  • NFC
    Neither provide
    Simplifies pairing your camera with supported phones
  • Built-in Bluetooth
    Neither provide
    Always-on wireless connectivity
  • Built-in GPS
    Neither provide
    Geotag your photos
  • On-sensor phase detect
    Neither provide
    Usually improves live view and video AF performance
  • Integrated ND filter
    Neither provide
    Shoot in daylight with a large aperture or slow shutter
  • External Mic Jack
    Neither provide
    Improved sound fidelity when shooting video
  • Headphone jack
    Neither provide
    Monitor audio recording while you shoot video
  • Bulb shutter
    Neither provide
    Hold the shutter open manually for long exposures

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Buy the Fujifilm HS10

Your purchases support this site

Buy the Canon SX40 HS

Review Excerpt

  • Wide, long all-purpose zoom lens performs well; Very good image quality; Articulating LCD; Good grip; Excellent controls.

  • Rear scroll wheel is too sensitive; Low-res LCD; No lens hood included; Slow startup time; Slow cycle time.

  • Read our Canon SX40 HS Express Review

The Competition

Compared to Canon SX10 IS

Fujifilm HS10
Canon SX10 IS
  • $500
  • 1/2.3 inch
  • RAW file ability
  • More telephoto lens reach
  • $400
  • 1/2.3 inch
  • Less expensive
  • Longer stills battery life

Compare Fujifilm HS10 vs Canon SX10 IS

Canon SX40 HS
Canon SX10 IS
  • $342
  • 1/2.3 inch
  • More telephoto lens reach
  • Manual focus
  • $400
  • 1/2.3 inch
  • Longer stills battery life
  • Bigger JPEG buffer

Compare Canon SX40 HS vs Canon SX10 IS

Compared to Panasonic DMC-FZ100

Fujifilm HS10
Panasonic DMC-FZ100
  • $500
  • 1/2.3 inch
  • Bigger pixels
  • More telephoto lens reach
  • $500
  • 1/2.33 inch
  • Fast startup
  • Thinner

Compare Fujifilm HS10 vs Panasonic DMC-FZ100

Canon SX40 HS
Panasonic DMC-FZ100
  • $342
  • 1/2.3 inch
  • Less expensive
  • More telephoto lens reach
  • $500
  • 1/2.33 inch
  • RAW file ability
  • Fast startup

Compare Canon SX40 HS vs Panasonic DMC-FZ100

Compared to Canon SX30 IS

Fujifilm HS10
Canon SX30 IS
  • $500
  • 1/2.3 inch
  • Bigger pixels
  • RAW file ability
  • $440
  • 1/2.3 inch
  • Less expensive
  • More telephoto lens reach

Compare Fujifilm HS10 vs Canon SX30 IS

Canon SX40 HS
Canon SX30 IS
  • $342
  • 1/2.3 inch
  • Shoots 24p video
  • Shoots 1080p video
  • $440
  • 1/2.3 inch
  • More pixels
  • Higher extended ISO

Compare Canon SX40 HS vs Canon SX30 IS

Compared to Fujifilm HS20EXR

Fujifilm HS10
Fujifilm HS20EXR
  • $500
  • 1/2.3 inch
  • Bigger pixels
  • Faster JPEG shooting
  • $289
  • 1/2 inch
  • More dots on screen
  • More pixels

Compare Fujifilm HS10 vs Fujifilm HS20EXR

Canon SX40 HS
Fujifilm HS20EXR
  • $342
  • 1/2.3 inch
  • Less expensive
  • More telephoto lens reach
  • $289
  • 1/2 inch
  • RAW file ability
  • More dots on screen

Compare Canon SX40 HS vs Fujifilm HS20EXR

Compared to Sony HX100V

Fujifilm HS10
Sony HX100V
  • $500
  • 1/2.3 inch
  • Bigger pixels
  • RAW file ability
  • $312
  • 1/2.3 inch
  • Built-in GPS
  • Integrated ND filter

Compare Fujifilm HS10 vs Sony HX100V

Canon SX40 HS
Sony HX100V
  • $342
  • 1/2.3 inch
  • Bigger pixels
  • Shoots 24p video
  • $312
  • 1/2.3 inch
  • Built-in GPS
  • Integrated ND filter

Compare Canon SX40 HS vs Sony HX100V

Compare Other Cameras?