• 1/2.3 inch 28.1mm2
  • 10.3 megapixels
  • 24.00mm - 720.00mm (35mm eq.)
  • 4/3 226.2mm2
  • 20.3 megapixels
  • ISO 200 - 25,600

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Differences

Fujifilm HS10 advantages over Olympus E-P7

  • Slower slow-motion
    1000 fps vs 120 fps
    Supports slower slow-mo
  • Eye-level viewfinder
    Eye-level vs Rear display only
    You'll be able to frame photos even when the sun is out
  • Faster JPEG shooting
    13.6 fps vs 8.7 fps
    Faster JPEG shooting (burst mode)

Olympus E-P7 advantages over Fujifilm HS10

  • Focus peaking
    Peaker vs Non-peaker
    Your camera will highlight what's in focus
  • Larger sensor
    4/3 vs 1/2.3 inch
    More sensor area. Bigger is (generally) better.
  • Bigger pixels
    ~ 3.36 vs 1.69 microns
    Better low-light and dynamic range (all else equal)
  • Shoot 4K video
    4K (UHD) vs 1080p
    Make sure you have a fast computer
  • Touchscreen
    Touch vs No touch
    Interact with your camera just like your smartphone
  • In-camera panoramas
    Yes vs No
    Stitches multiple shots into a panoramic photo
  • Built-in Wi-Fi
    Wi-Fi vs None
    Share your photos wirelessly
  • Built-in Bluetooth
    Yes vs No
    Always-on wireless connectivity
  • Thinner
    38 mm vs 126 mm
    Thinner
  • Shoots 24p video
    Yes vs No
    Gives your movies a big-screen feel
  • Lighter weight
    337g vs 709g
    Lighter weight
  • More dots on screen
    1037k vs 230k dots
    Can mean greater resolution or a brighter screen
  • More pixels
    20.3 vs 10.3 megapixels
    Higher resolution photos
  • Longer exposure
    60 vs 30 sec
    Long exposures for night shots
  • Bulb shutter
    Bulb vs No bulb
    Hold the shutter open manually for long exposures
  • Bigger JPEG buffer
    Unlimited vs 7 shots
    Take more JPEG shots before waiting (burst mode)
  • Faster shutter
    1/16000 vs 1/4000 sec
    Shoot wide open in bright light
  • Higher extended ISO
    25600 vs 6400 ISO
    Higher extended ISO can give more low-light flexibility

Similarities

Common Strengths

  • Rear display
    Both provide
    Review photos on the back of the camera
  • In-Camera Image Stabilization
    Both provide
    Reduces the effects of camera shake at slower shutter speeds
  • Tiltable Screen
    Both provide
    Tilt the screen for shooting flexbility
  • RAW file ability
    Both provide
    Gives you more flexibility to develop your photos later
  • Internal flash
    Both provide
    Useful in a pinch for fill flash
  • Manual focus
    Both provide
    AF is for the weak. Real photographers focus manually.
  • HDMI out
    Both provide
    Use HDMI output to monitor or review video
  • Hot shoe
    Both provide
    Off-camera flashes open new possibilities
  • Slow-motion videos
    Both provide
    Shoot slow-motion videos

Common Weaknesses

  • NFC
    Neither provide
    Simplifies pairing your camera with supported phones
  • Built-in GPS
    Neither provide
    Geotag your photos
  • On-sensor phase detect
    Neither provide
    Usually improves live view and video AF performance
  • Integrated ND filter
    Neither provide
    Shoot in daylight with a large aperture or slow shutter
  • External Mic Jack
    Neither provide
    Improved sound fidelity when shooting video
  • Dual card slots
    Neither provide
    Gives you more storage flexibility
  • Headphone jack
    Neither provide
    Monitor audio recording while you shoot video

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Review Excerpt

The Competition

Compared to Canon SX10 IS

Fujifilm HS10
Canon SX10 IS
  • $500
  • 1/2.3 inch
  • RAW file ability
  • More telephoto lens reach
  • $400
  • 1/2.3 inch
  • Less expensive
  • Longer stills battery life
Olympus E-P7
Canon SX10 IS
  • $0
  • 4/3
  • Focus peaking
  • Larger sensor
  • $400
  • 1/2.3 inch
  • Eye-level viewfinder
  • Higher max flash sync

Compared to Canon SX20 IS

Fujifilm HS10
Canon SX20 IS
  • $500
  • 1/2.3 inch
  • RAW file ability
  • More telephoto lens reach
  • $400
  • 1/2.3 inch
  • Less expensive
  • Longer stills battery life
Olympus E-P7
Canon SX20 IS
  • $0
  • 4/3
  • Focus peaking
  • Larger sensor
  • $400
  • 1/2.3 inch
  • Eye-level viewfinder
  • Higher max flash sync

Compared to Canon SX30 IS

Fujifilm HS10
Canon SX30 IS
  • $500
  • 1/2.3 inch
  • Bigger pixels
  • RAW file ability
  • $440
  • 1/2.3 inch
  • Less expensive
  • More telephoto lens reach
Olympus E-P7
Canon SX30 IS
  • $0
  • 4/3
  • Focus peaking
  • Larger sensor
  • $440
  • 1/2.3 inch
  • Eye-level viewfinder

Compared to Fujifilm HS20EXR

Fujifilm HS10
Fujifilm HS20EXR
  • $500
  • 1/2.3 inch
  • Bigger pixels
  • Faster JPEG shooting
  • $289
  • 1/2 inch
  • More dots on screen
  • More pixels
Olympus E-P7
Fujifilm HS20EXR
  • $0
  • 4/3
  • Focus peaking
  • Larger sensor
  • $289
  • 1/2 inch
  • Eye-level viewfinder

Compared to Canon SX40 HS

Fujifilm HS10
Canon SX40 HS
  • $500
  • 1/2.3 inch
  • Slower slow-motion
  • RAW file ability
  • $342
  • 1/2.3 inch
  • Less expensive
  • More telephoto lens reach
Olympus E-P7
Canon SX40 HS
  • $0
  • 4/3
  • Focus peaking
  • Larger sensor
  • $342
  • 1/2.3 inch
  • Slower slow-motion
  • Eye-level viewfinder
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