• 1/2.3 inch 28.1mm2
  • 10.3 megapixels
  • 24.00mm - 720.00mm (35mm eq.)
  • 1/2.33 inch 28.2mm2
  • 12.1 megapixels
  • 26.00mm - 676.00mm (35mm eq.)

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Differences

Fujifilm HS10 advantages over Pentax X90

  • Tiltable Screen
    Tiltable vs Fixed
    Tilt the screen for shooting flexbility
  • RAW file ability
    Yes vs No
    Gives you more flexibility to develop your photos later
  • Longer stills battery life
    More info 400 vs 255 shots
    Capture more photos
  • Manual focus
    Yes vs No
    AF is for the weak. Real photographers focus manually.
  • Hot shoe
    Hot shoe vs None
    Off-camera flashes open new possibilities
  • Shoots 1080p video
    Yes vs No
    You'll want this if you shoot video
  • Shoots 60p video
    Yes vs No
    A faster framerate can give you more editing options
  • Longer exposure
    30 vs 4 sec
    Long exposures for night shots
  • Faster JPEG shooting
    13.6 fps vs 1.1 fps
    Faster JPEG shooting (burst mode)
  • Slow-motion videos
    Yes vs No
    Shoot slow-motion videos

Pentax X90 advantages over Fujifilm HS10

  • Less expensive
    $400 vs $500 (MSRP)
    Save money for lenses or accessories
  • Lighter weight
    438g vs 709g
    Lighter weight
  • More pixels
    12.1 vs 10.3 megapixels
    Higher resolution photos

Similarities

Common Strengths

  • Eye-level viewfinder
    Both provide
    You'll be able to frame photos even when the sun is out
  • In-Camera Image Stabilization
    Both provide
    Reduces the effects of camera shake at slower shutter speeds
  • Internal flash
    Both provide
    Useful in a pinch for fill flash
  • HDMI out
    Both provide
    Use HDMI output to monitor or review video

Common Weaknesses

  • Focus peaking
    Neither provide
    Your camera will highlight what's in focus
  • Touchscreen
    Neither provide
    Interact with your camera just like your smartphone
  • In-camera panoramas
    Neither provide
    Stitches multiple shots into a panoramic photo
  • Built-in Wi-Fi
    Neither provide
    Share your photos wirelessly
  • NFC
    Neither provide
    Simplifies pairing your camera with supported phones
  • Built-in Bluetooth
    Neither provide
    Always-on wireless connectivity
  • Built-in GPS
    Neither provide
    Geotag your photos
  • On-sensor phase detect
    Neither provide
    Usually improves live view and video AF performance
  • Integrated ND filter
    Neither provide
    Shoot in daylight with a large aperture or slow shutter
  • External Mic Jack
    Neither provide
    Improved sound fidelity when shooting video
  • Headphone jack
    Neither provide
    Monitor audio recording while you shoot video
  • Bulb shutter
    Neither provide
    Hold the shutter open manually for long exposures

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Review Excerpt

The Competition

Compared to Pentax X70

Fujifilm HS10
Pentax X70
  • $500
  • 1/2.3 inch
  • RAW file ability
  • More telephoto lens reach
  • $400
  • 1/2.33 inch
  • Less expensive
  • Lighter weight

Compare Fujifilm HS10 vs Pentax X70

Pentax X90
Pentax X70
  • $400
  • 1/2.33 inch
  • Longer stills battery life
  • HDMI out
  • $400
  • 1/2.33 inch
  • Tiltable Screen
  • Faster JPEG shooting

Compare Pentax X90 vs Pentax X70

Compared to Nikon P100

Fujifilm HS10
Nikon P100
  • $500
  • 1/2.3 inch
  • Slower slow-motion
  • RAW file ability
  • $400
  • 1/2.3 inch
  • Less expensive
  • Lighter weight

Compare Fujifilm HS10 vs Nikon P100

Pentax X90
Nikon P100
  • $400
  • 1/2.33 inch
  • More pixels
  • Bigger JPEG buffer
  • $400
  • 1/2.3 inch
  • Tiltable Screen
  • Manual focus

Compare Pentax X90 vs Nikon P100

Compared to Canon SX30 IS

Fujifilm HS10
Canon SX30 IS
  • $500
  • 1/2.3 inch
  • Bigger pixels
  • RAW file ability
  • $440
  • 1/2.3 inch
  • Less expensive
  • More telephoto lens reach

Compare Fujifilm HS10 vs Canon SX30 IS

Pentax X90
Canon SX30 IS
  • $400
  • 1/2.33 inch
  • Lighter weight
  • $440
  • 1/2.3 inch
  • Tiltable Screen
  • More telephoto lens reach

Compare Pentax X90 vs Canon SX30 IS

Compared to Fujifilm HS20EXR

Fujifilm HS10
Fujifilm HS20EXR
  • $500
  • 1/2.3 inch
  • Bigger pixels
  • Faster JPEG shooting
  • $289
  • 1/2 inch
  • More dots on screen
  • More pixels

Compare Fujifilm HS10 vs Fujifilm HS20EXR

Pentax X90
Fujifilm HS20EXR
  • $400
  • 1/2.33 inch
  • Less expensive
  • Lighter weight
  • $289
  • 1/2 inch
  • Tiltable Screen
  • RAW file ability

Compare Pentax X90 vs Fujifilm HS20EXR

Compared to Canon SX40 HS

Fujifilm HS10
Canon SX40 HS
  • $500
  • 1/2.3 inch
  • Slower slow-motion
  • RAW file ability
  • $342
  • 1/2.3 inch
  • Less expensive
  • More telephoto lens reach

Compare Fujifilm HS10 vs Canon SX40 HS

Pentax X90
Canon SX40 HS
  • $400
  • 1/2.33 inch
  • Lighter weight
  • Higher extended ISO
  • $342
  • 1/2.3 inch
  • Tiltable Screen
  • More telephoto lens reach

Compare Pentax X90 vs Canon SX40 HS

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