• 1/2.5 inch 24.7mm2
  • 8.2 megapixels
  • 38.00mm - 113.00mm (35mm eq.)
  • 1/2.3 inch 28.1mm2
  • 12.1 megapixels
  • 25.00mm - 500.00mm (35mm eq.)

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Differences

Fujifilm J10 advantages over Canon SX260 HS

  • Less expensive
    $150 vs $350 (MSRP)
    Save money for lenses or accessories
  • Larger lens aperture
    f/2.8 vs f/3.5
    Take photos in low-light or isolate your subject
  • Thinner
    22 mm vs 32 mm
    Thinner
  • Lighter weight
    126g vs 231g
    Lighter weight

Canon SX260 HS advantages over Fujifilm J10

  • Larger sensor
    1/2.3 inch vs 1/2.5 inch
    More sensor area. Bigger is (generally) better.
  • In-Camera Image Stabilization
    Yes vs No
    Reduces the effects of camera shake at slower shutter speeds
  • More telephoto lens reach
    500 mm vs 113 mm
    Capture objects farther away
  • Built-in GPS
    GPS vs None
    Geotag your photos
  • HDMI out
    HDMI out vs None
    Use HDMI output to monitor or review video
  • Shoots 24p video
    Yes vs No
    Gives your movies a big-screen feel
  • More dots on screen
    461k vs 153k dots
    Can mean greater resolution or a brighter screen
  • Shoots 1080p video
    Yes vs No
    You'll want this if you shoot video
  • More pixels
    12.1 vs 8.2 megapixels
    Higher resolution photos
  • Wider angle lens
    25 mm vs 38 mm
    Capture more of the scene
  • Longer exposure
    15 vs 8 sec
    Long exposures for night shots
  • Slow-motion videos
    Yes vs No
    Shoot slow-motion videos
  • Faster shutter
    1/3200 vs 1/2000 sec
    Shoot wide open in bright light
  • Higher extended ISO
    6400 vs 1600 ISO
    Higher extended ISO can give more low-light flexibility

Similarities

Common Strengths

  • Internal flash
    Both provide
    Useful in a pinch for fill flash
  • Manual focus
    Both provide
    AF is for the weak. Real photographers focus manually.

Common Weaknesses

  • Tilt-swivel screen
    Neither provide
    Tilt and swivel the screen for maximum shooting flexibility
  • Focus peaking
    Neither provide
    Your camera will highlight what's in focus
  • Eye-level viewfinder
    Neither provide
    You'll be able to frame photos even when the sun is out
  • Touchscreen
    Neither provide
    Interact with your camera just like your smartphone
  • In-camera panoramas
    Neither provide
    Stitches multiple shots into a panoramic photo
  • Tiltable Screen
    Neither provide
    Tilt the screen for shooting flexbility
  • RAW file ability
    Neither provide
    Gives you more flexibility to develop your photos later
  • Built-in Wi-Fi
    Neither provide
    Share your photos wirelessly
  • NFC
    Neither provide
    Simplifies pairing your camera with supported phones
  • Built-in Bluetooth
    Neither provide
    Always-on wireless connectivity
  • On-sensor phase detect
    Neither provide
    Usually improves live view and video AF performance
  • Integrated ND filter
    Neither provide
    Shoot in daylight with a large aperture or slow shutter
  • External Mic Jack
    Neither provide
    Improved sound fidelity when shooting video
  • Hot shoe
    Neither provide
    Off-camera flashes open new possibilities
  • Headphone jack
    Neither provide
    Monitor audio recording while you shoot video
  • Bulb shutter
    Neither provide
    Hold the shutter open manually for long exposures

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Buy the Fujifilm J10

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Buy the Canon SX260 HS
Canon SX260 HS

Review Excerpt

  • 20x zoom ranges from very wide to ultra telephoto; Wide range of exposure settings, including Manual, plus many auto modes; Full HD video at 1080p; Video autofocus and zoom while shooting, HDMI interface; Very good image quality; Built-in GPS.

  • Tight control placement; Low battery life; Soft corners at wide angle; Small front fingergrip; No live histogram. No raw mode.

  • Read our Canon SX260 HS Express Review

The Competition

Compared to Sony DSC-S780

Fujifilm J10
Sony DSC-S780
  • $150
  • 1/2.5 inch
  • Less expensive
  • Longer exposure
  • $180
  • 1/2.5 inch

Compare Fujifilm J10 vs Sony DSC-S780

Canon SX260 HS
Sony DSC-S780
  • $480
  • 1/2.3 inch
  • Larger sensor
  • In-Camera Image Stabilization
  • $180
  • 1/2.5 inch
  • Less expensive
  • Larger lens aperture

Compare Canon SX260 HS vs Sony DSC-S780

Compared to Pentax E50

Fujifilm J10
Pentax E50
  • $150
  • 1/2.5 inch
  • More dots on screen
  • Longer exposure
  • $150
  • 1/2.5 inch

Compare Fujifilm J10 vs Pentax E50

Canon SX260 HS
Pentax E50
  • $480
  • 1/2.3 inch
  • Larger sensor
  • In-Camera Image Stabilization
  • $150
  • 1/2.5 inch
  • Less expensive
  • Larger lens aperture

Compare Canon SX260 HS vs Pentax E50

Compared to Panasonic DMC-FS3

Fujifilm J10
Panasonic DMC-FS3
  • $150
  • 1/2.5 inch
  • Less expensive
  • Manual focus
  • $200
  • 1/2.5 inch
  • In-Camera Image Stabilization
  • More dots on screen

Compare Fujifilm J10 vs Panasonic DMC-FS3

Canon SX260 HS
Panasonic DMC-FS3
  • $480
  • 1/2.3 inch
  • Larger sensor
  • More telephoto lens reach
  • $200
  • 1/2.5 inch
  • Less expensive
  • Larger lens aperture

Compare Canon SX260 HS vs Panasonic DMC-FS3

Compared to Nikon S9100

Fujifilm J10
Nikon S9100
  • $150
  • 1/2.5 inch
  • Less expensive
  • Larger lens aperture
  • $254
  • 1/2.3 inch
  • Larger sensor
  • In-Camera Image Stabilization

Compare Fujifilm J10 vs Nikon S9100

Canon SX260 HS
Nikon S9100
  • $480
  • 1/2.3 inch
  • Built-in GPS
  • Manual focus
  • $254
  • 1/2.3 inch
  • In-camera panoramas
  • Fast startup

Compare Canon SX260 HS vs Nikon S9100

Compared to Canon SX280 HS

Fujifilm J10
Canon SX280 HS
  • $150
  • 1/2.5 inch
  • Less expensive
  • Larger lens aperture
  • $300
  • 1/2.3 inch
  • Larger sensor
  • In-Camera Image Stabilization

Compare Fujifilm J10 vs Canon SX280 HS

Canon SX260 HS
Canon SX280 HS
  • $480
  • 1/2.3 inch
  • Shoots 24p video
  • Slow-motion videos
  • $300
  • 1/2.3 inch
  • Built-in Wi-Fi
  • Shoots 60p video

Compare Canon SX260 HS vs Canon SX280 HS

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