• 1/2.3 inch 28.1mm2
  • 12.0 megapixels
  • 32.00mm - 96.00mm (35mm eq.)
  • 1/2.3 inch 28.1mm2
  • 16.1 megapixels
  • 25.00mm - 250.00mm (35mm eq.)

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Differences

Fujifilm J38 advantages over Sony W690

  • Less expensive
    $130 vs $180 (MSRP)
    Save money for lenses or accessories
  • Bigger pixels
    ~ 1.54 vs 1.34 microns
    Better low-light and dynamic range (all else equal)
  • Longer exposure
    8 vs 2 sec
    Long exposures for night shots

Sony W690 advantages over Fujifilm J38

  • In-Camera Image Stabilization
    Yes vs No
    Reduces the effects of camera shake at slower shutter speeds
  • More telephoto lens reach
    250 mm vs 96 mm
    Capture objects farther away
  • More pixels
    16.1 vs 12.0 megapixels
    Higher resolution photos
  • Wider angle lens
    25 mm vs 32 mm
    Capture more of the scene

Similarities

Common Strengths

  • Internal flash
    Both provide
    Useful in a pinch for fill flash

Common Weaknesses

  • Focus peaking
    Neither provide
    Your camera will highlight what's in focus
  • Tilt-swivel screen
    Neither provide
    Tilt and swivel the screen for maximum shooting flexibility
  • Eye-level viewfinder
    Neither provide
    You'll be able to frame photos even when the sun is out
  • Touchscreen
    Neither provide
    Interact with your camera just like your smartphone
  • In-camera panoramas
    Neither provide
    Stitches multiple shots into a panoramic photo
  • Tiltable Screen
    Neither provide
    Tilt the screen for shooting flexbility
  • RAW file ability
    Neither provide
    Gives you more flexibility to develop your photos later
  • Built-in Wi-Fi
    Neither provide
    Share your photos wirelessly
  • NFC
    Neither provide
    Simplifies pairing your camera with supported phones
  • Built-in Bluetooth
    Neither provide
    Always-on wireless connectivity
  • Built-in GPS
    Neither provide
    Geotag your photos
  • On-sensor phase detect
    Neither provide
    Usually improves live view and video AF performance
  • Manual focus
    Neither provide
    AF is for the weak. Real photographers focus manually.
  • Integrated ND filter
    Neither provide
    Shoot in daylight with a large aperture or slow shutter
  • External Mic Jack
    Neither provide
    Improved sound fidelity when shooting video
  • HDMI out
    Neither provide
    Use HDMI output to monitor or review video
  • Hot shoe
    Neither provide
    Off-camera flashes open new possibilities
  • Headphone jack
    Neither provide
    Monitor audio recording while you shoot video
  • Bulb shutter
    Neither provide
    Hold the shutter open manually for long exposures
  • Slow-motion videos
    Neither provide
    Shoot slow-motion videos

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Review Excerpt

The Competition

Compared to Samsung L210

Fujifilm J38
Samsung L210
  • $130
  • 1/2.3 inch
  • Less expensive
  • More pixels
  • $99
  • 1/2.33 inch
  • In-Camera Image Stabilization
Sony W690
Samsung L210
  • $257
  • 1/2.3 inch
  • Less expensive
  • More telephoto lens reach
  • $99
  • 1/2.33 inch
  • Bigger pixels
  • Larger lens aperture

Compared to Sony DSC-W310

Fujifilm J38
Sony DSC-W310
  • $130
  • 1/2.3 inch
  • Longer exposure
  • $84
  • 1/2.3 inch
  • In-Camera Image Stabilization
  • More telephoto lens reach
Sony W690
Sony DSC-W310
  • $257
  • 1/2.3 inch
  • More telephoto lens reach
  • More pixels
  • $84
  • 1/2.3 inch
  • Less expensive
  • Bigger pixels

Compared to Panasonic DMC-F3

Fujifilm J38
Panasonic DMC-F3
  • $130
  • 1/2.3 inch
  • Faster shutter
  • $96
  • 1/2.33 inch
  • More telephoto lens reach
  • Manual focus
Sony W690
Panasonic DMC-F3
  • $257
  • 1/2.3 inch
  • In-Camera Image Stabilization
  • More telephoto lens reach
  • $96
  • 1/2.33 inch
  • Less expensive
  • Larger lens aperture

Compared to Samsung ST200F

Fujifilm J38
Samsung ST200F
  • $130
  • 1/2.3 inch
  • Less expensive
  • Bigger pixels
  • $225
  • 1/2.3 inch
  • In-Camera Image Stabilization
  • Built-in Wi-Fi
Sony W690
Samsung ST200F
  • $257
  • 1/2.3 inch
  • $225
  • 1/2.3 inch
  • Built-in Wi-Fi
  • More dots on screen

Compared to Sony WX80

Fujifilm J38
Sony WX80
  • $130
  • 1/2.3 inch
  • Less expensive
  • Bigger pixels
  • $300
  • 1/2.3 inch
  • Focus peaking
  • In-Camera Image Stabilization
Sony W690
Sony WX80
  • $257
  • 1/2.3 inch
  • More telephoto lens reach
  • Bigger JPEG buffer
  • $300
  • 1/2.3 inch
  • Focus peaking
  • Built-in Wi-Fi
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