• 1/2.3 inch 28.1mm2
  • 16.2 megapixels
  • 24.00mm - 1200.00mm (35mm eq.)
  • APS-C 332.3mm2
  • 18.0 megapixels
  • ISO 100 - 12,800

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Differences

Fujifilm S9400W advantages over Canon EOS M10

  • Less expensive
    $350 vs $600 (MSRP)
    Save money for lenses or accessories
  • Eye-level viewfinder
    Eye-level vs Rear display only
    You'll be able to frame photos even when the sun is out
  • In-Camera Image Stabilization
    Yes vs No
    Reduces the effects of camera shake at slower shutter speeds
  • In-camera panoramas
    Yes vs No
    Stitches multiple shots into a panoramic photo
  • Longer stills battery life
    More info 500 vs 255 shots
    Capture more photos
  • Faster JPEG shooting
    10.0 fps vs 4.6 fps
    Faster JPEG shooting (burst mode)
  • Slow-motion videos
    Yes vs No
    Shoot slow-motion videos

Canon EOS M10 advantages over Fujifilm S9400W

  • Larger sensor
    APS-C vs 1/2.3 inch
    More sensor area. Bigger is (generally) better.
  • Bigger pixels
    ~ 4.30 vs 1.34 microns
    Better low-light and dynamic range (all else equal)
  • Touchscreen
    Touch vs No touch
    Interact with your camera just like your smartphone
  • Tiltable Screen
    Tiltable vs Fixed
    Tilt the screen for shooting flexbility
  • On-sensor phase detect
    Yes vs No
    Usually improves live view and video AF performance
  • Thinner
    35 mm vs 116 mm
    Thinner
  • Shoots 24p video
    Yes vs No
    Gives your movies a big-screen feel
  • Lighter weight
    301g vs 670g
    Lighter weight
  • More dots on screen
    1040k vs 461k dots
    Can mean greater resolution or a brighter screen
  • Shoots 1080p video
    Yes vs No
    You'll want this if you shoot video
  • Longer exposure
    30 vs 8 sec
    Long exposures for night shots
  • Bigger JPEG buffer
    Unlimited vs 10 shots
    Take more JPEG shots before waiting (burst mode)
  • Faster shutter
    1/4000 vs 1/1700 sec
    Shoot wide open in bright light
  • Higher extended ISO
    25600 vs 12800 ISO
    Higher extended ISO can give more low-light flexibility

Similarities

Common Strengths

  • Rear display
    Both provide
    Review photos on the back of the camera
  • Built-in Wi-Fi
    Both provide
    Share your photos wirelessly
  • Internal flash
    Both provide
    Useful in a pinch for fill flash
  • Manual focus
    Both provide
    AF is for the weak. Real photographers focus manually.
  • HDMI out
    Both provide
    Use HDMI output to monitor or review video

Common Weaknesses

  • Focus peaking
    Neither provide
    Your camera will highlight what's in focus
  • Tilt-swivel screen
    Neither provide
    Tilt and swivel the screen for maximum shooting flexibility
  • Built-in Bluetooth
    Neither provide
    Always-on wireless connectivity
  • Built-in GPS
    Neither provide
    Geotag your photos
  • Integrated ND filter
    Neither provide
    Shoot in daylight with a large aperture or slow shutter
  • External Mic Jack
    Neither provide
    Improved sound fidelity when shooting video
  • Hot shoe
    Neither provide
    Off-camera flashes open new possibilities
  • Dual card slots
    Neither provide
    Gives you more storage flexibility
  • Headphone jack
    Neither provide
    Monitor audio recording while you shoot video
  • Bulb shutter
    Neither provide
    Hold the shutter open manually for long exposures

User reviews

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Fujifilm S9400W

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Buy the Canon EOS M10
Kit with 15-45mm lens (White)
  • Kit with 15-45mm lens (White)
  • Kit with 15-45mm lens (Black)
  • Kit with EF-M 15-45mm and 55-200mm lenses (Black)
All EOS M10 Deals

Review Excerpt

  • User-friendly design; great touchscreen interface; good image quality

  • No viewfinder; limited physical controls; sub-par continuous shooting; lacking video features

  • Read our Canon EOS M10 Review

The Competition

Compared to Fujifilm S8300

Fujifilm S9400W
Fujifilm S8300
  • $330
  • 1/2.3 inch
  • In-camera panoramas
  • Built-in Wi-Fi
  • $329
  • 1/2.3 inch
  • Shoots 1080p video

Compare Fujifilm S9400W vs Fujifilm S8300

Canon EOS M10
Fujifilm S8300
  • $800
  • APS-C
  • Larger sensor
  • Bigger pixels
  • $329
  • 1/2.3 inch
  • Less expensive
  • Eye-level viewfinder

Compare Canon EOS M10 vs Fujifilm S8300

Compared to Fujifilm S8200

Fujifilm S9400W
Fujifilm S8200
  • $330
  • 1/2.3 inch
  • In-camera panoramas
  • Built-in Wi-Fi
  • $325
  • 1/2.3 inch
  • Less expensive
  • Shoots 1080p video

Compare Fujifilm S9400W vs Fujifilm S8200

Canon EOS M10
Fujifilm S8200
  • $800
  • APS-C
  • Larger sensor
  • Bigger pixels
  • $325
  • 1/2.3 inch
  • Less expensive
  • Eye-level viewfinder

Compare Canon EOS M10 vs Fujifilm S8200

Compared to Fujifilm X-M1

Fujifilm S9400W
Fujifilm X-M1
  • $330
  • 1/2.3 inch
  • Less expensive
  • Eye-level viewfinder
  • $993
  • APS-C
  • Focus peaking
  • Larger sensor

Compare Fujifilm S9400W vs Fujifilm X-M1

Canon EOS M10
Fujifilm X-M1
  • $800
  • APS-C
  • Less expensive
  • Touchscreen
  • $993
  • APS-C
  • Lens selection
  • Focus peaking

Compare Canon EOS M10 vs Fujifilm X-M1

Compared to Fujifilm S1

Fujifilm S9400W
Fujifilm S1
  • $330
  • 1/2.3 inch
  • Less expensive
  • Longer stills battery life
  • $349
  • 1/2.3 inch
  • Focus peaking
  • Tilt-swivel screen

Compare Fujifilm S9400W vs Fujifilm S1

Canon EOS M10
Fujifilm S1
  • $800
  • APS-C
  • Larger sensor
  • Bigger pixels
  • $349
  • 1/2.3 inch
  • Less expensive
  • Tilt-swivel screen

Compare Canon EOS M10 vs Fujifilm S1

Compared to Samsung NX3300

Fujifilm S9400W
Samsung NX3300
  • $330
  • 1/2.3 inch
  • Less expensive
  • Slower slow-motion
  • $691
  • APS-C
  • Larger sensor
  • Bigger pixels

Compare Fujifilm S9400W vs Samsung NX3300

Canon EOS M10
Samsung NX3300
  • $800
  • APS-C
  • Touchscreen
  • On-sensor phase detect
  • $691
  • APS-C
  • Less expensive
  • Larger sensor

Compare Canon EOS M10 vs Samsung NX3300

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