• 2/3 inch 58.1mm2
  • 12.0 megapixels
  • 28.00mm - 112.00mm (35mm eq.)
  • 1/2.3 inch 28.1mm2
  • 16.1 megapixels
  • 24.00mm - 384.00mm (35mm eq.)

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Differences

Fujifilm X10 advantages over Sony H90

  • Larger sensor
    2/3 inch vs 1/2.3 inch
    More sensor area. Bigger is (generally) better.
  • Eye-level viewfinder
    Eye-level vs Rear display only
    You'll be able to frame photos even when the sun is out
  • Bigger pixels
    ~ 2.20 vs 1.34 microns
    Better low-light and dynamic range (all else equal)
  • Larger lens aperture
    f/2.0 vs f/3.3
    Take photos in low-light or isolate your subject
  • RAW file ability
    Yes vs No
    Gives you more flexibility to develop your photos later
  • Manual focus
    Yes vs No
    AF is for the weak. Real photographers focus manually.
  • HDMI out
    HDMI out vs None
    Use HDMI output to monitor or review video
  • Hot shoe
    Hot shoe vs None
    Off-camera flashes open new possibilities
  • Shoots 1080p video
    Yes vs No
    You'll want this if you shoot video
  • Faster JPEG shooting
    6.6 fps vs 1.0 fps
    Faster JPEG shooting (burst mode)
  • Faster shutter
    1/4000 vs 1/1600 sec
    Shoot wide open in bright light
  • Higher extended ISO
    12800 vs 3200 ISO
    Higher extended ISO can give more low-light flexibility

Sony H90 advantages over Fujifilm X10

  • Less expensive
    $250 vs $600 (MSRP)
    Save money for lenses or accessories
  • More telephoto lens reach
    384 mm vs 112 mm
    Capture objects farther away
  • Thinner
    33 mm vs 56 mm
    Thinner
  • Lighter weight
    222g vs 361g
    Lighter weight
  • More pixels
    16.1 vs 12.0 megapixels
    Higher resolution photos
  • Wider angle lens
    24 mm vs 28 mm
    Capture more of the scene
  • Bigger JPEG buffer
    100 vs 6 shots
    Take more JPEG shots before waiting (burst mode)

Similarities

Common Strengths

  • In-Camera Image Stabilization
    Both provide
    Reduces the effects of camera shake at slower shutter speeds
  • Internal flash
    Both provide
    Useful in a pinch for fill flash

Common Weaknesses

  • Focus peaking
    Neither provide
    Your camera will highlight what's in focus
  • Tilt-swivel screen
    Neither provide
    Tilt and swivel the screen for maximum shooting flexibility
  • Touchscreen
    Neither provide
    Interact with your camera just like your smartphone
  • In-camera panoramas
    Neither provide
    Stitches multiple shots into a panoramic photo
  • Tiltable Screen
    Neither provide
    Tilt the screen for shooting flexbility
  • Built-in Wi-Fi
    Neither provide
    Share your photos wirelessly
  • Built-in Bluetooth
    Neither provide
    Always-on wireless connectivity
  • Built-in GPS
    Neither provide
    Geotag your photos
  • On-sensor phase detect
    Neither provide
    Usually improves live view and video AF performance
  • Integrated ND filter
    Neither provide
    Shoot in daylight with a large aperture or slow shutter
  • External Mic Jack
    Neither provide
    Improved sound fidelity when shooting video
  • Headphone jack
    Neither provide
    Monitor audio recording while you shoot video
  • Bulb shutter
    Neither provide
    Hold the shutter open manually for long exposures
  • Slow-motion videos
    Neither provide
    Shoot slow-motion videos

User reviews

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Buy the Fujifilm X10
Fujifilm X10
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Your purchases support this site

Buy the Sony H90

Review Excerpt

  • Really solid body littered with external controls feels like a camera should; Very bright zoom lens; Clever EXR modes; Raw support.

  • White orb problem; EV dial difficult to turn; Below average battery life; Shallow buffers; Occasional demosaicing errors.

  • Read our Fujifilm X10 Review

The Competition

Compared to Panasonic ZS10

Fujifilm X10
Panasonic ZS10
  • $900
  • 2/3 inch
  • Larger sensor
  • Eye-level viewfinder
  • $214
  • 1/2.33 inch
  • Less expensive
  • Touchscreen

Compare Fujifilm X10 vs Panasonic ZS10

Sony H90
Panasonic ZS10
  • $223
  • 1/2.3 inch
  • Less expensive
  • Bigger JPEG buffer
  • $214
  • 1/2.33 inch
  • Touchscreen
  • Built-in Wi-Fi

Compare Sony H90 vs Panasonic ZS10

Compared to Nikon S8200

Fujifilm X10
Nikon S8200
  • $900
  • 2/3 inch
  • Larger sensor
  • Eye-level viewfinder
  • $330
  • 1/2.3 inch
  • Less expensive
  • More telephoto lens reach

Compare Fujifilm X10 vs Nikon S8200

Sony H90
Nikon S8200
  • $223
  • 1/2.3 inch
  • Less expensive
  • Longer exposure
  • $330
  • 1/2.3 inch
  • HDMI out
  • More dots on screen

Compare Sony H90 vs Nikon S8200

Compared to Fujifilm X20

Fujifilm X10
Fujifilm X20
  • $900
  • 2/3 inch
  • $900
  • 2/3 inch
  • Focus peaking
  • In-camera panoramas

Compare Fujifilm X10 vs Fujifilm X20

Sony H90
Fujifilm X20
  • $223
  • 1/2.3 inch
  • Less expensive
  • More telephoto lens reach
  • $900
  • 2/3 inch
  • Focus peaking
  • Larger sensor

Compare Sony H90 vs Fujifilm X20

Compared to Nikon P7800

Fujifilm X10
Nikon P7800
  • $900
  • 2/3 inch
  • Larger sensor
  • Bigger pixels
  • $500
  • 1/1.7 inch
  • Tilt-swivel screen
  • In-camera panoramas

Compare Fujifilm X10 vs Nikon P7800

Sony H90
Nikon P7800
  • $223
  • 1/2.3 inch
  • Less expensive
  • More telephoto lens reach
  • $500
  • 1/1.7 inch
  • Tilt-swivel screen
  • Larger sensor

Compare Sony H90 vs Nikon P7800

Compared to Fujifilm X30

Fujifilm X10
Fujifilm X30
  • $900
  • 2/3 inch
  • $499
  • 2/3 inch
  • Focus peaking
  • In-camera panoramas

Compare Fujifilm X10 vs Fujifilm X30

Sony H90
Fujifilm X30
  • $223
  • 1/2.3 inch
  • Less expensive
  • More telephoto lens reach
  • $499
  • 2/3 inch
  • Focus peaking
  • Larger sensor

Compare Sony H90 vs Fujifilm X30

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