• APS-C 368.2mm2
  • 24.3 megapixels
  • 35.00mm (35mm eq.)
  • 4/3 226.2mm2
  • 20.3 megapixels
  • ISO 200 - 25,600

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Differences

Fujifilm X100F advantages over Olympus E-M10 IV

  • Larger sensor
    APS-C vs 4/3
    More sensor area. Bigger is (generally) better.
  • Bigger pixels
    ~ 3.93 vs 3.36 microns
    Better low-light and dynamic range (all else equal)
  • In-camera panoramas
    Yes vs No
    Stitches multiple shots into a panoramic photo
  • On-sensor phase detect
    Yes vs No
    Usually improves live view and video AF performance
  • Integrated ND filter
    Yes vs No
    Shoot in daylight with a large aperture or slow shutter
  • External Mic Jack
    Jack vs No jack
    Improved sound fidelity when shooting video
  • Higher max flash sync
    1/2000 vs 1/250 sec
    Reduce the effect of ambient light in flash shots
  • More pixels
    24.3 vs 20.3 megapixels
    Higher resolution photos
  • Doesn't require an AA filter
    Yes vs No
    A unique sensor design provides sharp photos without moiré
  • Faster shutter
    1/32000 vs 1/16000 sec
    Shoot wide open in bright light
  • Higher extended ISO
    51200 vs 25600 ISO
    Higher extended ISO can give more low-light flexibility

Olympus E-M10 IV advantages over Fujifilm X100F

  • Less expensive
    $699 vs $899*
    Save money for lenses or accessories
  • In-Camera Image Stabilization
    Yes vs No
    Reduces the effects of camera shake at slower shutter speeds
  • Shoot 4K video
    4K (DCI) vs 1080p
    Make sure you have a fast computer
  • Touchscreen
    Touch vs No touch
    Interact with your camera just like your smartphone
  • Tiltable Screen
    Tiltable vs Fixed
    Tilt the screen for shooting flexbility
  • Built-in Bluetooth
    Yes vs No
    Always-on wireless connectivity
  • Longer video battery life
    80 vs 60 minutes
    Capture more video
  • Newer
    4 years vs 8 years old
    Newer cameras often support more advanced features
  • Longer exposure
    60 vs 30 sec
    Long exposures for night shots
  • Slow-motion videos
    Yes vs No
    Shoot slow-motion videos

Similarities

Common Strengths

  • Rear display
    Both provide
    Review photos on the back of the camera
  • Focus peaking
    Both provide
    Your camera will highlight what's in focus
  • Eye-level viewfinder
    Both provide
    You'll be able to frame photos even when the sun is out
  • RAW file ability
    Both provide
    Gives you more flexibility to develop your photos later
  • Built-in Wi-Fi
    Both provide
    Share your photos wirelessly
  • Internal flash
    Both provide
    Useful in a pinch for fill flash
  • Manual focus
    Both provide
    AF is for the weak. Real photographers focus manually.
  • HDMI out
    Both provide
    Use HDMI output to monitor or review video
  • Hot shoe
    Both provide
    Off-camera flashes open new possibilities
  • Bulb shutter
    Both provide
    Hold the shutter open manually for long exposures

Common Weaknesses

  • Tilt-swivel screen
    Neither provide
    Tilt and swivel the screen for maximum shooting flexibility
  • NFC
    Neither provide
    Simplifies pairing your camera with supported phones
  • Built-in GPS
    Neither provide
    Geotag your photos
  • Top deck display
    Neither provide
    Check settings with a screen on top of the camera
  • Dual card slots
    Neither provide
    Gives you more storage flexibility
  • Headphone jack
    Neither provide
    Monitor audio recording while you shoot video

User reviews

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Buy the Fujifilm X100F

Review Excerpt

The Competition

Compared to Fujifilm X100S

Fujifilm X100F
Fujifilm X100S
  • $899
  • APS-C
  • Fast startup
  • Built-in Wi-Fi
  • $1099
  • APS-C
  • Bigger pixels
Olympus E-M10 IV
Fujifilm X100S
  • $666
  • 4/3
  • In-Camera Image Stabilization
  • Shoot 4K video
  • $1099
  • APS-C
  • Larger sensor
  • Bigger pixels

Compared to Fujifilm X100T

Fujifilm X100F
Fujifilm X100T
  • $899
  • APS-C
  • Fast startup
  • More pixels
  • $1299
  • APS-C
  • Bigger pixels
Olympus E-M10 IV
Fujifilm X100T
  • $666
  • 4/3
  • In-Camera Image Stabilization
  • Shoot 4K video
  • $1299
  • APS-C
  • Larger sensor
  • Bigger pixels

Compared to Olympus E-M5 III

Fujifilm X100F
Olympus E-M5 III
  • $899
  • APS-C
  • Less expensive
  • Larger sensor
  • $924
  • 4/3
  • Tilt-swivel screen
  • In-Camera Image Stabilization
Olympus E-M10 IV
Olympus E-M5 III
  • $666
  • 4/3
  • Less expensive
  • Longer video battery life
  • $924
  • 4/3
  • Tilt-swivel screen
  • High resolution composite

Compared to Fujifilm X100V

Fujifilm X100F
Fujifilm X100V
  • $899
  • APS-C
  • Less expensive
  • Longer video battery life
  • $1399
  • APS-C
  • Shoot 4K video
  • Touchscreen
Olympus E-M10 IV
Fujifilm X100V
  • $666
  • 4/3
  • Less expensive
  • In-Camera Image Stabilization
  • $1399
  • APS-C
  • Larger sensor
  • In-camera panoramas

Compared to Panasonic G100

Fujifilm X100F
Panasonic G100
  • $899
  • APS-C
  • Larger sensor
  • Bigger pixels
  • $599
  • 4/3
  • Less expensive
  • Tilt-swivel screen
Olympus E-M10 IV
Panasonic G100
  • $666
  • 4/3
  • In-Camera Image Stabilization
  • More telephoto lens reach
  • $599
  • 4/3
  • Less expensive
  • Tilt-swivel screen
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