• 1/2.3 inch 28.1mm2
  • 18.1 megapixels
  • 24.00mm - 720.00mm (35mm eq.)
  • APS-C 366.6mm2
  • 26.1 megapixels
  • ISO 160 - 12,800

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Differences

Panasonic ZS40 advantages over Fujifilm X-S10

  • Built-in GPS
    GPS vs None
    Geotag your photos
  • Thinner
    34 mm vs 65 mm
    Thinner
  • Lighter weight
    240g vs 465g
    Lighter weight
  • Faster JPEG shooting
    10.0 fps vs 8.0 fps
    Faster JPEG shooting (burst mode)

Fujifilm X-S10 advantages over Panasonic ZS40

  • Tilt-swivel screen
    Tilt-swivel vs none
    Tilt and swivel the screen for maximum shooting flexibility
  • Larger sensor
    APS-C vs 1/2.3 inch
    More sensor area. Bigger is (generally) better.
  • Bigger pixels
    ~ 3.77 vs 1.26 microns
    Better low-light and dynamic range (all else equal)
  • Shoot 4K video
    4K (DCI) vs 1080p
    Make sure you have a fast computer
  • Touchscreen
    Touch vs No touch
    Interact with your camera just like your smartphone
  • Built-in Bluetooth
    Yes vs No
    Always-on wireless connectivity
  • On-sensor phase detect
    Yes vs No
    Usually improves live view and video AF performance
  • External Mic Jack
    Jack vs No jack
    Improved sound fidelity when shooting video
  • Newer
    4 years vs 11 years old
    Newer cameras often support more advanced features
  • Shoots 24p video
    Yes vs No
    Gives your movies a big-screen feel
  • Hot shoe
    Hot shoe vs None
    Off-camera flashes open new possibilities
  • More pixels
    26.1 vs 18.1 megapixels
    Higher resolution photos
  • Headphone jack
    Yes vs No
    Monitor audio recording while you shoot video
  • Longer exposure
    900 vs 30 sec
    Long exposures for night shots
  • Bulb shutter
    Bulb vs No bulb
    Hold the shutter open manually for long exposures
  • Faster shutter
    1/32000 vs 1/2000 sec
    Shoot wide open in bright light
  • Higher extended ISO
    51200 vs 6400 ISO
    Higher extended ISO can give more low-light flexibility

Similarities

Common Strengths

  • Rear display
    Both provide
    Review photos on the back of the camera
  • Focus peaking
    Both provide
    Your camera will highlight what's in focus
  • Eye-level viewfinder
    Both provide
    You'll be able to frame photos even when the sun is out
  • In-Camera Image Stabilization
    Both provide
    Reduces the effects of camera shake at slower shutter speeds
  • In-camera panoramas
    Both provide
    Stitches multiple shots into a panoramic photo
  • RAW file ability
    Both provide
    Gives you more flexibility to develop your photos later
  • Built-in Wi-Fi
    Both provide
    Share your photos wirelessly
  • Internal flash
    Both provide
    Useful in a pinch for fill flash
  • Manual focus
    Both provide
    AF is for the weak. Real photographers focus manually.
  • HDMI out
    Both provide
    Use HDMI output to monitor or review video
  • Slow-motion videos
    Both provide
    Shoot slow-motion videos

Common Weaknesses

  • Integrated ND filter
    Neither provide
    Shoot in daylight with a large aperture or slow shutter
  • Dual card slots
    Neither provide
    Gives you more storage flexibility

User reviews

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Review Excerpt

The Competition

Compared to Canon SX700 HS

Panasonic ZS40
Canon SX700 HS
  • $380
  • 1/2.3 inch
  • Focus peaking
  • Eye-level viewfinder
  • $329
  • 1/2.3 inch
  • Less expensive
  • Faster shutter
Fujifilm X-S10
Canon SX700 HS
  • $1199
  • APS-C
  • Focus peaking
  • Larger sensor
  • $329
  • 1/2.3 inch
  • NFC
  • Thinner

Compared to Sony WX500

Panasonic ZS40
Sony WX500
  • $380
  • 1/2.3 inch
  • Focus peaking
  • Eye-level viewfinder
  • $348
  • 1/2.3 inch
  • Tiltable Screen
  • Longer stills battery life
Fujifilm X-S10
Sony WX500
  • $1199
  • APS-C
  • Tilt-swivel screen
  • Focus peaking
  • $348
  • 1/2.3 inch
  • Less expensive
  • NFC

Compared to Panasonic ZS60

Panasonic ZS40
Panasonic ZS60
  • $380
  • 1/2.3 inch
  • Built-in GPS
  • $448
  • 1/2.3 inch
  • Shoot 4K video
  • Touchscreen
Fujifilm X-S10
Panasonic ZS60
  • $1199
  • APS-C
  • Tilt-swivel screen
  • Larger sensor
  • $448
  • 1/2.3 inch
  • Less expensive
  • Thinner

Compared to Nikon Z50

Panasonic ZS40
Nikon Z50
  • $380
  • 1/2.3 inch
  • Slower slow-motion
  • In-Camera Image Stabilization
  • $790
  • APS-C
  • Larger sensor
  • Bigger pixels
Fujifilm X-S10
Nikon Z50
  • $1199
  • APS-C
  • Tilt-swivel screen
  • Slower slow-motion
  • $790
  • APS-C
  • Less expensive
  • Wider angle kit lens

Compared to Fujifilm X-Pro3

Panasonic ZS40
Fujifilm X-Pro3
  • $380
  • 1/2.3 inch
  • Slower slow-motion
  • In-Camera Image Stabilization
  • $1799
  • APS-C
  • Larger sensor
  • Bigger pixels
Fujifilm X-S10
Fujifilm X-Pro3
  • $1199
  • APS-C
  • Less expensive
  • Tilt-swivel screen
  • $1799
  • APS-C
  • Top deck display
  • Thinner
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