• 1/2.3 inch 28.1mm2
  • 18.1 megapixels
  • 24.00mm - 720.00mm (35mm eq.)
  • 4/3 224.9mm2
  • 16.1 megapixels
  • ISO 200 - 25,600

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Differences

Panasonic ZS40 advantages over Olympus E-PL7

  • Less expensive
    $450 vs $600 (MSRP)
    Save money for lenses or accessories
  • Eye-level viewfinder
    Eye-level vs Rear display only
    You'll be able to frame photos even when the sun is out
  • In-camera panoramas
    Yes vs No
    Stitches multiple shots into a panoramic photo
  • Built-in GPS
    GPS vs None
    Geotag your photos
  • Internal flash
    Internal flash vs None
    Useful in a pinch for fill flash
  • Shoots 60p video
    Yes vs No
    A faster framerate can give you more editing options
  • Faster JPEG shooting
    10.0 fps vs 8.7 fps
    Faster JPEG shooting (burst mode)
  • Slow-motion videos
    Yes vs No
    Shoot slow-motion videos

Olympus E-PL7 advantages over Panasonic ZS40

  • Larger sensor
    4/3 vs 1/2.3 inch
    More sensor area. Bigger is (generally) better.
  • Bigger pixels
    ~ 3.75 vs 1.26 microns
    Better low-light and dynamic range (all else equal)
  • Touchscreen
    Touch vs No touch
    Interact with your camera just like your smartphone
  • Tiltable Screen
    Tiltable vs Fixed
    Tilt the screen for shooting flexbility
  • Better color depth
    22.7 vs 19.0 bits
    Capture richer, more accurate colors
  • Higher effective ISO
    873 vs 117 iso
    Take photos in low light with less noise
  • More dynamic range
    12.4 vs 10.6 evs
    Retain detail in highlight and shadows
  • Hot shoe
    Hot shoe vs None
    Off-camera flashes open new possibilities
  • Longer exposure
    60 vs 30 sec
    Long exposures for night shots
  • Bulb shutter
    Bulb vs No bulb
    Hold the shutter open manually for long exposures
  • Bigger JPEG buffer
    24 vs 6 shots
    Take more JPEG shots before waiting (burst mode)
  • Faster shutter
    1/4000 vs 1/2000 sec
    Shoot wide open in bright light
  • Higher extended ISO
    25600 vs 6400 ISO
    Higher extended ISO can give more low-light flexibility

Similarities

Common Strengths

  • Rear display
    Both provide
    Review photos on the back of the camera
  • Focus peaking
    Both provide
    Your camera will highlight what's in focus
  • In-Camera Image Stabilization
    Both provide
    Reduces the effects of camera shake at slower shutter speeds
  • RAW file ability
    Both provide
    Gives you more flexibility to develop your photos later
  • Built-in Wi-Fi
    Both provide
    Share your photos wirelessly
  • Manual focus
    Both provide
    AF is for the weak. Real photographers focus manually.
  • HDMI out
    Both provide
    Use HDMI output to monitor or review video

Common Weaknesses

  • Tilt-swivel screen
    Neither provide
    Tilt and swivel the screen for maximum shooting flexibility
  • Built-in Bluetooth
    Neither provide
    Always-on wireless connectivity
  • On-sensor phase detect
    Neither provide
    Usually improves live view and video AF performance
  • Integrated ND filter
    Neither provide
    Shoot in daylight with a large aperture or slow shutter
  • External Mic Jack
    Neither provide
    Improved sound fidelity when shooting video
  • Dual card slots
    Neither provide
    Gives you more storage flexibility
  • Headphone jack
    Neither provide
    Monitor audio recording while you shoot video

User reviews

Buy From

Your purchases support this site

Buy the Panasonic ZS40

Your purchases support this site

Buy the Olympus E-PL7

Review Excerpt

  • Excellent image quality for its class including very good ISO performance; Improved performance and ergonomics over the E-PL5; LCD tilts 180 degree downward for easier selfies; Upgraded 3-axis IS system.

  • No built-in flash (but a small add-on flash is included); No built-in EVF; Default colors somewhat muted; Somewhat quirky menu system.

The Competition

Compared to Olympus E-PL5

Panasonic ZS40
Olympus E-PL5
  • $380
  • 1/2.3 inch
  • Less expensive
  • Focus peaking
  • $329
  • 4/3
  • Larger sensor
  • Bigger pixels
Olympus E-PL7
Olympus E-PL5
  • $399
  • 4/3
  • Focus peaking
  • Fast startup
  • $329
  • 4/3

Compared to Panasonic GF6

Panasonic ZS40
Panasonic GF6
  • $380
  • 1/2.3 inch
  • Less expensive
  • Focus peaking
  • $400
  • 4/3
  • Larger sensor
  • Bigger pixels
Olympus E-PL7
Panasonic GF6
  • $399
  • 4/3
  • Focus peaking
  • In-Camera Image Stabilization
  • $400
  • 4/3
  • In-camera panoramas
  • NFC

Compared to Canon SX700 HS

Panasonic ZS40
Canon SX700 HS
  • $380
  • 1/2.3 inch
  • Focus peaking
  • Eye-level viewfinder
  • $329
  • 1/2.3 inch
  • Less expensive
  • Faster shutter
Olympus E-PL7
Canon SX700 HS
  • $399
  • 4/3
  • Focus peaking
  • Larger sensor
  • $329
  • 1/2.3 inch
  • Less expensive
  • NFC

Compared to Sony WX500

Panasonic ZS40
Sony WX500
  • $380
  • 1/2.3 inch
  • Focus peaking
  • Eye-level viewfinder
  • $348
  • 1/2.3 inch
  • Tiltable Screen
  • Longer stills battery life
Olympus E-PL7
Sony WX500
  • $399
  • 4/3
  • Focus peaking
  • Larger sensor
  • $348
  • 1/2.3 inch
  • In-camera panoramas
  • NFC

Compared to Panasonic ZS60

Panasonic ZS40
Panasonic ZS60
  • $380
  • 1/2.3 inch
  • Built-in GPS
  • $448
  • 1/2.3 inch
  • Shoot 4K video
  • Touchscreen
Olympus E-PL7
Panasonic ZS60
  • $399
  • 4/3
  • Larger sensor
  • Bigger pixels
  • $448
  • 1/2.3 inch
  • Eye-level viewfinder
  • Shoot 4K video
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