• 1/2.3 inch 28.1mm2
  • 12.1 megapixels
  • 28.00mm - 140.00mm (35mm eq.)
  • 1/2.3 inch 28.1mm2
  • 12.0 megapixels
  • 26.00mm - 130.00mm (35mm eq.)

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Differences

Pentax W90 advantages over Olympus XZ-10

  • Less expensive
    $330 vs $400 (MSRP)
    Save money for lenses or accessories
  • Thinner
    25 mm vs 34 mm
    Thinner
  • Lighter weight
    161g vs 221g
    Lighter weight

Olympus XZ-10 advantages over Pentax W90

  • Touchscreen
    Touch vs No touch
    Interact with your camera just like your smartphone
  • Larger lens aperture
    f/1.8 vs f/3.5
    Take photos in low-light or isolate your subject
  • RAW file ability
    Yes vs No
    Gives you more flexibility to develop your photos later
  • Integrated ND filter
    Yes vs No
    Shoot in daylight with a large aperture or slow shutter
  • HDMI out
    HDMI out vs None
    Use HDMI output to monitor or review video
  • More dots on screen
    920k vs 230k dots
    Can mean greater resolution or a brighter screen
  • Hot shoe
    Hot shoe vs None
    Off-camera flashes open new possibilities
  • Shoots 1080p video
    Yes vs No
    You'll want this if you shoot video
  • Longer exposure
    30 vs 4 sec
    Long exposures for night shots
  • Faster JPEG shooting
    5.0 fps vs 1.0 fps
    Faster JPEG shooting (burst mode)
  • Slow-motion videos
    Yes vs No
    Shoot slow-motion videos

Similarities

Common Strengths

  • In-Camera Image Stabilization
    Both provide
    Reduces the effects of camera shake at slower shutter speeds
  • Internal flash
    Both provide
    Useful in a pinch for fill flash
  • Manual focus
    Both provide
    AF is for the weak. Real photographers focus manually.

Common Weaknesses

  • Tilt-swivel screen
    Neither provide
    Tilt and swivel the screen for maximum shooting flexibility
  • Focus peaking
    Neither provide
    Your camera will highlight what's in focus
  • Eye-level viewfinder
    Neither provide
    You'll be able to frame photos even when the sun is out
  • In-camera panoramas
    Neither provide
    Stitches multiple shots into a panoramic photo
  • Tiltable Screen
    Neither provide
    Tilt the screen for shooting flexbility
  • Built-in Wi-Fi
    Neither provide
    Share your photos wirelessly
  • NFC
    Neither provide
    Simplifies pairing your camera with supported phones
  • Built-in Bluetooth
    Neither provide
    Always-on wireless connectivity
  • Built-in GPS
    Neither provide
    Geotag your photos
  • On-sensor phase detect
    Neither provide
    Usually improves live view and video AF performance
  • External Mic Jack
    Neither provide
    Improved sound fidelity when shooting video
  • Headphone jack
    Neither provide
    Monitor audio recording while you shoot video
  • Bulb shutter
    Neither provide
    Hold the shutter open manually for long exposures

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Review Excerpt

The Competition

Compared to Pentax I-10

Pentax W90
Pentax I-10
  • $330
  • 1/2.3 inch
  • $300
  • 1/2.3 inch
  • Longer stills battery life
  • Faster JPEG shooting
Olympus XZ-10
Pentax I-10
  • $299
  • 1/2.3 inch
  • Touchscreen
  • Larger lens aperture
  • $300
  • 1/2.3 inch
  • Less expensive
  • Lighter weight

Compared to Pentax WG-1

Pentax W90
Pentax WG-1
  • $330
  • 1/2.3 inch
  • Faster JPEG shooting
  • $260
  • 1/2.3 inch
  • Waterproof
  • Longer stills battery life
Olympus XZ-10
Pentax WG-1
  • $299
  • 1/2.3 inch
  • Touchscreen
  • Larger lens aperture
  • $260
  • 1/2.3 inch
  • Waterproof
  • Lighter weight

Compared to Pentax WG-1 GPS

Pentax W90
Pentax WG-1 GPS
  • $330
  • 1/2.3 inch
  • Less expensive
  • Faster JPEG shooting
  • $400
  • 1/2.3 inch
  • Waterproof
  • Built-in GPS
Olympus XZ-10
Pentax WG-1 GPS
  • $299
  • 1/2.3 inch
  • Touchscreen
  • Larger lens aperture
  • $400
  • 1/2.3 inch
  • Waterproof
  • Built-in GPS

Compared to Fujifilm XF1

Pentax W90
Fujifilm XF1
  • $330
  • 1/2.3 inch
  • Less expensive
  • More telephoto lens reach
  • $460
  • 2/3 inch
  • Larger sensor
  • Bigger pixels
Olympus XZ-10
Fujifilm XF1
  • $299
  • 1/2.3 inch
  • Less expensive
  • Touchscreen
  • $460
  • 2/3 inch
  • Larger sensor
  • Bigger pixels

Compared to Fujifilm XQ2

Pentax W90
Fujifilm XQ2
  • $330
  • 1/2.3 inch
  • Less expensive
  • More telephoto lens reach
  • $200
  • 2/3 inch
  • Focus peaking
  • Larger sensor
Olympus XZ-10
Fujifilm XQ2
  • $299
  • 1/2.3 inch
  • Touchscreen
  • More telephoto lens reach
  • $200
  • 2/3 inch
  • Slower slow-motion
  • Focus peaking
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