• APS-C 369.7mm2
  • 14.2 megapixels
  • ISO 100 - 3200
  • 1/2.3 inch 28.1mm2
  • 20.3 megapixels
  • 24.00mm - 960.00mm (35mm eq.)

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Differences

Sony DSLR-A390 advantages over Canon SX740 HS

  • Larger sensor
    APS-C vs 1/2.3 inch
    More sensor area. Bigger is (generally) better.
  • Eye-level viewfinder
    Eye-level vs Rear display only
    You'll be able to frame photos even when the sun is out
  • Bigger pixels
    ~ 5.16 vs 1.19 microns
    Better low-light and dynamic range (all else equal)
  • RAW file ability
    Yes vs No
    Gives you more flexibility to develop your photos later
  • Longer stills battery life
    More info 500 vs 265 shots
    Capture more photos
  • Hot shoe
    Hot shoe vs None
    Off-camera flashes open new possibilities
  • Has anti-aliasing filter
    Filter vs No Filter
    Reduces unsightly moiré in photos
  • Longer exposure
    30 vs 15 sec
    Long exposures for night shots
  • Bulb shutter
    Bulb vs No bulb
    Hold the shutter open manually for long exposures

Canon SX740 HS advantages over Sony DSLR-A390

  • Shoot 4K video
    4K (UHD) vs No
    Make sure you have a fast computer
  • Built-in Wi-Fi
    Wi-Fi vs None
    Share your photos wirelessly
  • Built-in Bluetooth
    Yes vs No
    Always-on wireless connectivity
  • Thinner
    39 mm vs 83 mm
    Thinner
  • Higher max flash sync
    1/2000 vs 1/160 sec
    Reduce the effect of ambient light in flash shots
  • Newer
    6 years vs 14 years old
    Newer cameras often support more advanced features
  • Lighter weight
    299g vs 549g
    Lighter weight
  • More dots on screen
    922k vs 230k dots
    Can mean greater resolution or a brighter screen
  • Shoots 1080p video
    Yes vs No
    You'll want this if you shoot video
  • More pixels
    20.3 vs 14.2 megapixels
    Higher resolution photos
  • Shoots 60p video
    Yes vs No
    A faster framerate can give you more editing options
  • Lacks anti-aliasing filter
    No Filter vs Filter
    Enjoy sharper photos

Similarities

Common Strengths

  • Rear display
    Both provide
    Review photos on the back of the camera
  • In-Camera Image Stabilization
    Both provide
    Reduces the effects of camera shake at slower shutter speeds
  • Tiltable Screen
    Both provide
    Tilt the screen for shooting flexbility
  • Internal flash
    Both provide
    Useful in a pinch for fill flash
  • Manual focus
    Both provide
    AF is for the weak. Real photographers focus manually.
  • HDMI out
    Both provide
    Use HDMI output to monitor or review video

Common Weaknesses

  • Focus peaking
    Neither provide
    Your camera will highlight what's in focus
  • Touchscreen
    Neither provide
    Interact with your camera just like your smartphone
  • In-camera panoramas
    Neither provide
    Stitches multiple shots into a panoramic photo
  • Built-in GPS
    Neither provide
    Geotag your photos
  • On-sensor phase detect
    Neither provide
    Usually improves live view and video AF performance
  • Top deck display
    Neither provide
    Check settings with a screen on top of the camera
  • Integrated ND filter
    Neither provide
    Shoot in daylight with a large aperture or slow shutter
  • External Mic Jack
    Neither provide
    Improved sound fidelity when shooting video
  • Dual card slots
    Neither provide
    Gives you more storage flexibility
  • Headphone jack
    Neither provide
    Monitor audio recording while you shoot video
  • Slow-motion videos
    Neither provide
    Shoot slow-motion videos

User reviews

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Buy the Canon SX740 HS

Review Excerpt

The Competition

Compared to Nikon D5000

Sony DSLR-A390
Nikon D5000
  • $507
  • APS-C
  • Less expensive
  • In-Camera Image Stabilization
  • $850
  • APS-C
  • Lens selection
  • Higher effective ISO
Canon SX740 HS
Nikon D5000
  • $500
  • 1/2.3 inch
  • In-Camera Image Stabilization
  • Shoot 4K video
  • $850
  • APS-C
  • Larger sensor
  • Eye-level viewfinder

Compared to Sony DSLR-A290

Sony DSLR-A390
Sony DSLR-A290
  • $507
  • APS-C
  • Tiltable Screen
  • $500
  • APS-C
  • Less expensive
  • More viewfinder magnification
Canon SX740 HS
Sony DSLR-A290
  • $500
  • 1/2.3 inch
  • Shoot 4K video
  • Tiltable Screen
  • $500
  • APS-C
  • Larger sensor
  • Eye-level viewfinder

Compared to Sony DSLR-A580

Sony DSLR-A390
Sony DSLR-A580
  • $507
  • APS-C
  • Less expensive
  • $900
  • APS-C
  • In-camera panoramas
  • Higher effective ISO
Canon SX740 HS
Sony DSLR-A580
  • $500
  • 1/2.3 inch
  • Shoot 4K video
  • Built-in Wi-Fi
  • $900
  • APS-C
  • Larger sensor
  • Eye-level viewfinder

Compared to Canon SX730 HS

Sony DSLR-A390
Canon SX730 HS
  • $507
  • APS-C
  • Larger sensor
  • Eye-level viewfinder
  • $399
  • 1/2.3 inch
  • Built-in Wi-Fi
  • Built-in Bluetooth
Canon SX740 HS
Canon SX730 HS
  • $500
  • 1/2.3 inch
  • Shoot 4K video
  • Longer video battery life
  • $399
  • 1/2.3 inch
  • NFC

Compared to Panasonic ZS80

Sony DSLR-A390
Panasonic ZS80
  • $507
  • APS-C
  • Larger sensor
  • Bigger pixels
  • $398
  • 1/2.3 inch
  • Focus peaking
  • Shoot 4K video
Canon SX740 HS
Panasonic ZS80
  • $500
  • 1/2.3 inch
  • More telephoto lens reach
  • $398
  • 1/2.3 inch
  • Focus peaking
  • Eye-level viewfinder
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