• 1/2.3 inch 28.1mm2
  • 18.2 megapixels
  • 24.00mm - 720.00mm (35mm eq.)
  • APS-C 368.2mm2
  • 16.3 megapixels
  • ISO 200 - 6400

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Differences

Sony HX90V advantages over Fujifilm X-T10

  • Less expensive
    $448* vs $1099
    Save money for lenses or accessories
  • In-Camera Image Stabilization
    Yes vs No
    Reduces the effects of camera shake at slower shutter speeds
  • NFC
    Yes vs No
    Simplifies pairing your camera with supported phones
  • Built-in GPS
    GPS vs None
    Geotag your photos
  • Higher max flash sync
    1/2000 vs 1/180 sec
    Reduce the effect of ambient light in flash shots
  • Faster JPEG shooting
    10.0 fps vs 8.0 fps
    Faster JPEG shooting (burst mode)

Fujifilm X-T10 advantages over Sony HX90V

  • Larger sensor
    APS-C vs 1/2.3 inch
    More sensor area. Bigger is (generally) better.
  • Bigger pixels
    ~ 4.82 vs 1.26 microns
    Better low-light and dynamic range (all else equal)
  • RAW file ability
    Yes vs No
    Gives you more flexibility to develop your photos later
  • On-sensor phase detect
    Yes vs No
    Usually improves live view and video AF performance
  • External Mic Jack
    Jack vs No jack
    Improved sound fidelity when shooting video
  • Hot shoe
    Hot shoe vs None
    Off-camera flashes open new possibilities
  • More viewfinder magnification
    0.62x vs 0.50x
    Get a bigger view of the scene through the eye-level viewfinder
  • Doesn't require an AA filter
    Yes vs No
    A unique sensor design provides sharp photos without moiré
  • Bulb shutter
    Bulb vs No bulb
    Hold the shutter open manually for long exposures
  • Faster shutter
    1/32000 vs 1/2000 sec
    Shoot wide open in bright light
  • Higher extended ISO
    51200 vs 12800 ISO
    Higher extended ISO can give more low-light flexibility

Similarities

Common Strengths

  • Rear display
    Both provide
    Review photos on the back of the camera
  • Focus peaking
    Both provide
    Your camera will highlight what's in focus
  • Eye-level viewfinder
    Both provide
    You'll be able to frame photos even when the sun is out
  • In-camera panoramas
    Both provide
    Stitches multiple shots into a panoramic photo
  • Tiltable Screen
    Both provide
    Tilt the screen for shooting flexbility
  • Built-in Wi-Fi
    Both provide
    Share your photos wirelessly
  • Internal flash
    Both provide
    Useful in a pinch for fill flash
  • Manual focus
    Both provide
    AF is for the weak. Real photographers focus manually.
  • HDMI out
    Both provide
    Use HDMI output to monitor or review video

Common Weaknesses

  • Tilt-swivel screen
    Neither provide
    Tilt and swivel the screen for maximum shooting flexibility
  • Touchscreen
    Neither provide
    Interact with your camera just like your smartphone
  • Built-in Bluetooth
    Neither provide
    Always-on wireless connectivity
  • Top deck display
    Neither provide
    Check settings with a screen on top of the camera
  • Dual card slots
    Neither provide
    Gives you more storage flexibility
  • Headphone jack
    Neither provide
    Monitor audio recording while you shoot video
  • Slow-motion videos
    Neither provide
    Shoot slow-motion videos

User reviews

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Review Excerpt

  • Smaller, lighter body than flagship X-T1; Plenty of external controls; Bright and high-res electronic viewfinder; Great still image quality even at high sensitivity; Good all-around performance; Capable Wi-Fi remote control; Good kit-lens options

  • Handgrip is rather shallow; Movie button is hard to press; JPEGs have limited dynamic range by default; Indoor white balance tends rather warm; Limited burst depth even for JPEG; Penalizes early shutter button press; Movie image quality lags the competition

  • Read our Fujifilm X-T10 Review

The Competition

Compared to Fujifilm X-E2

Sony HX90V
Fujifilm X-E2
  • $448
  • 1/2.3 inch
  • Less expensive
  • In-Camera Image Stabilization
  • $899
  • APS-C
  • Larger sensor
  • Bigger pixels

Compare Sony HX90V vs Fujifilm X-E2

Fujifilm X-T10
Fujifilm X-E2
  • $1099
  • APS-C
  • Tiltable Screen
  • Faster JPEG shooting
  • $899
  • APS-C
  • Less expensive
  • Bigger JPEG buffer

Compare Fujifilm X-T10 vs Fujifilm X-E2

Compared to Sony WX500

Sony HX90V
Sony WX500
  • $448
  • 1/2.3 inch
  • Focus peaking
  • Eye-level viewfinder
  • $348
  • 1/2.3 inch
  • Less expensive

Compare Sony HX90V vs Sony WX500

Fujifilm X-T10
Sony WX500
  • $1099
  • APS-C
  • Focus peaking
  • Larger sensor
  • $348
  • 1/2.3 inch
  • Less expensive
  • In-Camera Image Stabilization

Compare Fujifilm X-T10 vs Sony WX500

Compared to Fujifilm X-E2S

Sony HX90V
Fujifilm X-E2S
  • $448
  • 1/2.3 inch
  • Less expensive
  • In-Camera Image Stabilization
  • $1250
  • APS-C
  • Larger sensor
  • Bigger pixels

Compare Sony HX90V vs Fujifilm X-E2S

Fujifilm X-T10
Fujifilm X-E2S
  • $1099
  • APS-C
  • Tiltable Screen
  • Faster JPEG shooting
  • $1250
  • APS-C
  • Bigger JPEG buffer

Compare Fujifilm X-T10 vs Fujifilm X-E2S

Compared to Sony HX80

Sony HX90V
Sony HX80
  • $448
  • 1/2.3 inch
  • Focus peaking
  • Built-in GPS
  • $368
  • 1/2.3 inch
  • Less expensive

Compare Sony HX90V vs Sony HX80

Fujifilm X-T10
Sony HX80
  • $1099
  • APS-C
  • Focus peaking
  • Larger sensor
  • $368
  • 1/2.3 inch
  • Less expensive
  • In-Camera Image Stabilization

Compare Fujifilm X-T10 vs Sony HX80

Compared to Sony HX99

Sony HX90V
Sony HX99
  • $448
  • 1/2.3 inch
  • Built-in GPS
  • Longer video battery life
  • $473
  • 1/2.3 inch
  • Shoot 4K video
  • Touchscreen

Compare Sony HX90V vs Sony HX99

Fujifilm X-T10
Sony HX99
  • $1099
  • APS-C
  • Larger sensor
  • Bigger pixels
  • $473
  • 1/2.3 inch
  • Less expensive
  • In-Camera Image Stabilization

Compare Fujifilm X-T10 vs Sony HX99

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