Adobe debuts Touch Apps for Android

Press Release

Adobe Touch Apps Available in Android Market

Six New Tablet Apps Enable Creativity Anywhere, Anytime

November 15, 2011 12:46 AM Eastern Time -- SAN JOSE, Calif.--(EON: Enhanced Online News)--Adobe Systems Incorporated (Nasdaq:ADBE) today announced the availability of the Adobe® Touch Apps in the Android Market. Adobe Touch Apps are a family of six intuitive touch screen applications, inspired by Adobe Creative Suite® software, to bring professional-level creativity to millions of tablet users. Designed to work with both finger and stylus input, the apps address multiple areas of the creative process: Adobe Photoshop® Touch for image editing; Adobe Collage for moodboards; Adobe Debut for presenting and reviewing creative work; Adobe Ideas for sketching; Adobe Kuler® for exploring color themes; and Adobe Proto for website and mobile app prototyping. Announced at MAX 2011 in October, the apps are available today for Android 3.1 or higher. Adobe Ideas is already on iOS and Adobe expects iOS versions of the other five apps to be available in early 2012.

In addition to availability as individual apps, Adobe Touch Apps will be essential components of Adobe Creative Cloud™, a new initiative expected in the first half of 2012. Adobe Creative Cloud will be a worldwide hub for creativity, with membership options that will enable users to access desktop and tablet applications, find essential creative services and share their best work. With the creative file capabilities of Adobe Creative Cloud launched today, files created via Adobe Touch Apps will be able to be shared, viewed across devices or transferred into Adobe Creative Suite software for further refinement – all key features of Adobe’s vision for the Creative Cloud^*.

“Adobe Touch Apps will transform how people use tablets – from mere consumption devices to vehicles for expression and creativity,” said David Wadhwani, senior vice president and general manager, Digital Media Business Unit, Adobe. “Our touch apps will be a key component in Adobe's full Creative Cloud offering, coming in 2012.”

Headlined by Adobe Photoshop Touch, a groundbreaking app that brings the legendary creative and image-editing power of Photoshop to tablet devices for the first time, the new Adobe Touch Apps include:

• Adobe Photoshop Touch lets users transform images with core Photoshop features, in an app custom-built for tablets. With simple finger gestures, users can combine multiple photos into layered images, make essential edits, and apply professional effects. The tablet-exclusive Scribble Selection Tool allows users to easily extract objects in an image by simply scribbling on what to keep and, then, what to remove. With Refine Edge technology from Adobe Photoshop, even hard-to-select areas with soft edges are easily captured when making selections. Additionally, the app helps users quickly find images, share creations and view comments through integration with Facebook and Google search. Using Adobe Creative Cloud, files can be accessed and opened in Adobe Photoshop.

• Adobe Collage helps creatives capture and refine ideas and concepts by allowing them to combine inspirational images, drawings, text and Creative Suite files into modern, conceptual moodboards. Features include importing of images, four customizable pen types for drawing, adding text and applying color themes. A virtually unconstrained canvas grows as needed to accommodate more assets. Files can be shared or transferred for access in Adobe Photoshop using Adobe Creative Cloud.

• Adobe Debut allows users to present designs to clients and stakeholders virtually anywhere. Adobe Debut quickly opens tablet-compatible versions of Creative Suite files for convenient and beautiful viewing on the tablet, including Photoshop layers and Illustrator® art boards. Feedback is gathered using a markup pen tool to add notes and drawings on top of the work.

• Adobe Ideas is an easy-to-master, vector-based tool for drawing. By using a stylus or finger, strokes appear smooth at any zoom level. Starting with a blank canvas, users can choose color themes and pull in tablet-compatible image files that can be controlled as separate layers. Finished results are easily accessed in Adobe Illustrator or Photoshop. Adobe Ideas is also currently available for iOS.

• Adobe Kuler makes it easy to generate color themes that can inspire any design project. Color can be explored and discovered, with hundreds of thousands of Kuler themes already available via the creative community. Social engagement in the community is enhanced by rating and commenting on themes, which can be exported as color swatches for Adobe Creative Suite projects.

• Adobe Proto enables the development of interactive wireframes and prototypes for websites and mobile apps on a tablet. Ideas are communicated and shared with teams and clients using a touch-based interface. Gestures quickly express a design concept, explain website structure or demonstrate interactivity. The wireframe or prototype then can be exported as industry standard HTML, CSS and JavaScript, and shared in popular browsers for immediate review and approval.

To learn more about the Adobe Touch apps, please visit Adobe.com, Adobe TV, Facebook or Twitter. News about the Adobe Creative Cloud can also be found on the Creative Layer blog or Facebook. The new Adobe Touch Apps follow the launch of the Adobe Carousel™ application for iPad, iPhone, iPod touch and Mac OS – an all-new way to browse, enhance and share photos across devices.

Pricing and Availability
The six Adobe Touch Apps for creative professionals are immediately available on the Android Market, at an introductory price of $USD9.99 each. The Touch Apps are available in most geographies in English. The Adobe Touch Apps will run on tablets running Android 3.1 or higher with a minimum 8.9” screen size and resolution of 1280 x 800. Adobe Ideas is currently available in the iTunes App Store for $USD5.99. Adobe expects iOS versions for all Touch Apps to be available in early 2012. The Adobe Touch Apps integrate with the creative file viewing, sharing and transfer features of the Adobe Creative Cloud also made available today. More information regarding the additional capabilities of Adobe Creative Cloud, including applications, services and community and full Adobe Creative Cloud paid membership options will be available in the first half of 2012.

Helpful Links

• Kyle Lambert & Adobe Ideas – Learn about Kyle Lambert's approach to working and get inspired as you watch how he creates using Adobe Ideas.

• Brian Yap & Adobe Ideas – Artist and Creative Director, Brian Yap, pushes the boundaries by being among the first to implement Touch app technology to design in a new way.

• Adobe Photoshop Touch Overview – Learn how you can use Photoshop Touch to combine images, apply professional effects and share the results on social networks like Facebook and more, from your tablet.

• Adobe Collage Overview – Learn how you can use Adobe Collage to create modern, conceptual moodboards on your tablet, combining inspirational images, drawings, text.

• Adobe Debut Overview – Learn how Adobe Debut lets you present your creative designs in high fidelity on your tablet and easily capture feedback.

• Adobe Ideas Overview – Learn how Adobe Ideas, the essential digital sketchpad tool, lets you design anywhere using vectors, layers, and color themes to create finished design work ready for production.

• Adobe Kuler Overview – Learn how Adobe Kuler lets designers, artists, developers, hobbyists and others create harmonious color themes to inspire any project with easy-to-use tools.

• Adobe Proto Overview – Learn how you can design interactive wireframes and prototypes for websites and mobile apps on your tablet with the convenience of simple touch gestures.

*Please note Internet connection required. Adobe online services, including the Adobe Creative Cloud service, are available only to users 13 and older and require agreement to additional terms and Adobe's online privacy policy. The applications and online services are not available in all countries or languages, may require user registration and may be subject to change or discontinuation without notice. Additional fees or subscription charges may apply.

About Adobe Systems Incorporated
Adobe is changing the world through digital experiences. For more information, visit www.adobe.com.

© 2011 Adobe Systems Incorporated. All rights reserved. Adobe, the Adobe logo, Creative Suite, Photoshop, Kuler, Creative Cloud, Illustrator and Carousel are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States and/or other countries. All other trademarks are the property of their respective owners.