Panasonic SZ7, SZ1: New long-zoom travel cameras debut

Press Release

Panasonic Introduces Ultra-Slim LUMIX Digital Cameras With 10x Optical Zoom And Wide-Angle Leica Lens

New LUMIX SZ7 and SZ1 Digital Cameras Offer HD Video and 25mm Wide-Angle Lens in a Compact Body Designed to be Portable and Easy-To-Use

LAS VEGAS, NV (January 9, 2012) – Panasonic today introduced the new LUMIX SZ-Series of digital cameras, the LUMIX DMC-SZ7 and the LUMIX DMC-SZ1, which combine a powerful 10x optical zoom with a 25mm ultra-wide angle LEICA DC VARIO-ELMAR lens, in a slim and compact body, making it extremely portable and easy to carry.  The LUMIX SZ7 (14.1 megapixels) can also shoot full-High Definition, 1920 x 1080 60i videos and with Light Speed AF, it has a super-fast focus response time of approximately 0.1 second – making it easy to capture spontaneous must-have photos. The LUMIX SZ1 (16.1 megapixels) features 720p HD video recording capabilities, and both models are easy to use thanks to Panasonic’s popular iA (Intelligent Auto) mode which automatically chooses the best camera settings for natural, beautiful images.   

“As more and more people revert to their smartphones because of convenience to take spur-of-the-moment digital photos, Panasonic is introducing two digital cameras that are not only small and compact, but also offer high-end imaging features such as a wide-angle LEICA lens, extremely fast Auto Focus speeds, and High Definition video, giving the consumer outstanding image quality,” said David Briganti, Senior Product Manager, Imaging, Panasonic Consumer Marketing Company of North America. “Panasonic’s SZ7 and SZ1 are extremely compact in size, but offer features that are typically only available in much larger digital cameras, such as a 10x optical zoom, and with new features such as Panorama Shot and Miniature Effect, the SZ-Series is also fun to use.”

The LUMIX SZ7 and LUMIX SZ1 feature two new shooting modes – Miniature Effect and Panorama Shot.  In Miniature Effect mode, the peripherals are defocused while saturation and contrast is emphasized to make the picture like a diorama. Video recorded in Miniature Effect mode is played back in 10x fast-forwarding, making it comical and fun to watch*1. Panorama Shot makes it possible to shoot a horizontal or vertical panoramic image by taking consecutive shots and then overlaying the photos for the effect of a panoramic photo.   Furthermore, both the LUMIX SZ7 and LUMIX SZ1 feature Creative Retouch which includes six filters -Toy Effect, Soft Focus Dynamic Monochrome, Expressive, High Key and Retro, each of which give the photo a more artistic look.  Both models also feature an Auto Retouch function that adjusts contrast and brightness to give the photo a different look – all with a single press of the button. 

To help ensure the LUMIX SZ7 and SZ1 are easy to use, both digital cameras feature Panasonic’s popular iA (Intelligent Auto) mode. In iA mode, a suite of technologies are automatically engaged and the camera chooses the best setting based on the shooting environment. For instance, iA includes the new High Dynamic Range (on the SZ7 only), Intelligent Handheld Nightshot (on the SZ7 only) and Motion Deblur (on the SZ7 only) together with AF Tracking, Intelligent ISO Control, MEGA O.I.S., Face Recognition (on the SZ7 only)/Face Detection (on the SZ1 only), Intelligent Scene Selector and Intelligent Exposure.

Other features of the new LUMIX SZ-Series include:

• 3.0-inch Intelligent LCD that automatically adjusts the backlight based on the environment’s lighting

• The LUMIX SZ7 features a MOS sensor to support full-HD video, while the LUMIX SZ1 features a CCD sensor

• USB power charging in addition to the conventional AC power supply

• 3D Photo Mode allows the user to take 20 panning shots and then the camera automatically selects the two most suitable images – one for the right eye and one for the left eye – to synthesize a 3D composite.  Available on the LUMIX SZ7 only

• Dedicated video record button which lets users instantly start recording a video without having to make any extra settings. Additionally, the full 10x optical zoom is available in video recording mode

• High-quality stereo sound via Dolby® Digital Stereo Creator accompanies the realistic HD videos. The stereo zoom microphone comes with zoom noise reduction system, and the Wind Cut function helps to block noise from background wind

Pricing and 2012 availability will be announced approximately 30 days prior to shipping.  The LUMIX SZ7 will be available in black and the LUMIX SZ1 will be available in black, silver, red and blue.  For more information, and live coverage on January 10-11 from Panasonic at the 2012 International Consumer Electronics Show, please visit www.panasonic.com/CES. Plus, follow Panasonic’s CES activities on Twitter @PanasonicEvents and join the conversations.

*1 Sound will not be recorded with [MINIATURE EFFECT] in Creative Control Mode and approximately 1/10 of the time period is recorded. (If you record for 10 minutes, the resulting motion picture recording will be approximately 1 minute long)

About Panasonic Consumer Marketing Company of North America
Based in Secaucus, N.J., Panasonic Consumer Marketing Company of North America, a Division of Panasonic Corporation of North America, the principal North American Subsidiary of Panasonic Corporation (NYSE: PC) and the hub of Panasonic’s U.S. marketing, sales, service and R&D operations, offers a wide-range of consumer solutions in the U.S. and Canada.  The Company’s portfolio of innovative consumer products ranges from VIERA Full HD 3D Televisions, Blu-ray players, LUMIX Digital Cameras, Camcorders, Home Audio, Cordless Phones, Home Appliances, Wellness and Personal Care products and more. 

Panasonic is pledged to practice prudent, sustainable use of the earth’s natural resources and protect our environment through the company’s Eco Ideas programs. Panasonic was the only Consumer Electronics company to be listed in the top ten brands on the Interbrand Best Global Green Brands 2011 ranking. Follow Panasonic on Twitter @panasonicdirect, and additional company information for media is available at www.panasonic.com/pressroom.

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