Olympus Stylus SP-820UZ: Flagship 40x Ultra Zoom takes Ultra to new lengths

Press Release

Olympus Stylus SP-820UZ IHS™ Breaks The Glass Ceiling With Incredible 40x Super Wide-Angle Optical Zoom Lens

Capture Wider Group Shots and Sharper Close-Ups on the Go, Intelligent Technology Delivers Amazing Image Quality with Ease

CENTER VALLEY, Pa., August 22, 2012 – Olympus proudly unveils the new STYLUS SP-820UZ iHS, its flagship Ultra Zoom compact camera, and most powerful optical zoom ever! The Olympus SP-820UZ iHS magnifies subjects up to 40x to capture a level of detail and emotion normally possible only with an interchangeable telephoto lens. With Super-Resolution Zoom, the focus distance is doubled, enabling up to 80x zoom magnification. Beyond its incredible zoom power, bringing the action closer from hundreds of feet away without swapping lenses, the camera’s impressive 22.4mm (equivalent to 22.4- 896mm on a 35mm camera) super wide-angle lens takes in sweeping panoramas, group portraits and up-close macro images, so sports fans, travelers and outdoor enthusiasts alike will enjoy maximum performance wherever they go.

The lightweight Olympus SP-820UZ iHS is compact enough to be an everyday travel companion with a sleek housing and ergonomic comfort grip engineered to help keep the camera steady even when shooting at high magnification – when shake can potentially ruin a great shot.

The camera’s outstanding optics are matched by Olympus’ advanced iHS (Intelligent, High-Sensitivity and High-Speed) technologies, a high-sensitivity 14-Megapixel CMOS sensor that combines with the TruePic V image processor for faster reaction times, radiant colors, and beautiful, sharp images of fast-moving subjects and low-light, backlit scenes. High-speed, adjustable-frame rate 1080p Full HD and High-Speed Video (240fps HSQVGA) recording captures video with the best image quality currently available in compact cameras*. Photo with video clip captures a video clip before, and after you take the shot. Dual Image Stabilization and Multi-Motion Movie Image Stabilization minimize camera shake even while the user is moving. Linear PCM audio recording, a technology pioneered by Olympus and incorporated in its line of professional audio recording devices enhances your videos with better-than-CD quality audio. With HDMI output and control, you can use your HDTV’s remote to control playback functions and navigate the camera’s menus from the comfort of your couch.

Powerful technologies are packed inside the Olympus SP-820UZ iHS to overcome challenging shooting situations. At night and in low-light, where image blur is more likely to occur, Hand-Held Starlight mode captures multiple images and stitches them together into a single, crisp, breathtaking photo without the use of a tripod. HDR Backlight Adjustment captures a collage of images at various exposure levels and blends them into one, perfectly exposed image. No time to fix your make-up before someone takes your picture with the SP-820UZ iHS? Olympus’ Beauty Make-up mode will allow you to apply everything from eyeliner to eye shadow and blush.

The camera’s Smart Panorama mode creates a spectacular, sweeping still photo automatically. When a photographer pans across a subject, a series of images simultaneously knit together (up to a 360° field of view). A host of creative in-camera Magic Art Filters like Pin Hole and Pop Art enable users to apply spectacular effects to all of life’s adventures both with stills and in video mode. Eye-Fi® card compatibility and a 3.0" High-Resolution LCD screen makes it simple to share stills and HD videos seamlessly.

U.S. Pricing and Availability
The Olympus SP-820UZ iHS will be available in September, 2012, and ships with a Camera Strap, Protective Lens Cap, USB Cable, Audio/Video Cable, 4 AA Batteries, Quick Start Guide, Instruction Manual, OLYMPUS [ib] Software CD-ROM and a Warranty Card.

Estimated Street Price: $329.99 (Available in silver and black).

About Olympus Imaging America Inc.
Olympus Imaging America Inc. is a precision technology leader, designing and delivering award-winning products for consumer and professional markets.

Olympus Imaging America Inc. works collaboratively with its customers and its ultimate parent company, Olympus Corporation, to develop breakthrough technologies with revolutionary product design and functionality that enhance people’s lives every day. These include:

• Digital Cameras
• Professional and Interchangeable Lens System Cameras
• Related Underwater Products and Accessories
• Digital and Microcassette Recorders
• Digital Media
• Binoculars

Olympus Imaging America Inc. is responsible for sales in the United States, Canada, Mexico, the Caribbean, and Central and South America. For more information, visit: www.olympusamerica.com.
*As of August 2012.

Specifications and design are subject to change without any notice or obligation on the part of the manufacturer.

“Eye-Fi” is a registered trademark of Eye-Fi, Inc.

“Olympus” and “Stylus” are trademarks or registered trademarks of Olympus Corporation, Olympus America Inc., and/or their affiliated entities.

©2012 Olympus Imaging America Inc.