The Camera Bag: a DIY model Leica that never saw the light of day

 

 

This incredible acrylic model Leica was created by Brazilian designer Marcelo Ribeiro for the company's 100th anniversary. Originally produced for the Leica Store in Sao Paulo, by Ribeiro under F/Nazca (Saatchi & Saatchi Brasil), each one would come as an acrylic sheet, and you would then punch out each piece, and combine it into a model of the actual thing.

According to Leica Rumors, the kits was originally meant to be a gift from Leica to anyone who had purchased a Leica M-camera in that year, "but due to the final high production costs, the project never came to reality." Which is a shame, because it's an incredibly neat idea. You just pop out all the pieces, and slot all the various pieces together into an appropriately sized facsimile of a camera. All of which perfectly matches the Leica slogan of "handmade since 1913".

There seems to be a video on Ribeiro's site for the design, but unfortuantely it doesn't seem to be working, but it would have been nice to see a video of how this thing snaps together. It's too bad it's not a real design, though — we would have loved to have this in the flesh!

(via ISO1200)