Photoflex gets bought out by Promark International Inc.

Earlier this year we reported on the news that lighting and accessory manufacturer Photoflex had filed for bankruptcy and subsequently closed shop and suspended all sales. Less than three weeks later, Photoflex announced it was opening up shop again, temporarily, while they searched for a potential buyer of the business.

Today, Photoflex shared the news many photographers had been hoping for; it’s been purchased by Promark International Inc., a photography conglomerate that also owns Photogenic, Norman, Quantum and other photography brands (pictured below). In the press release announcing the acquisition, Photoflex shared that operations at Photoflex HQ will go on as usual.

Specifically, Photoflex notes the brand will live on and ‘continue to develop photographic lighting tools and work hard to meet a wider set of customer needs with the support of Promark International’.

It appears to be a win-win, as Promark International Inc. adds to its already-diverse product lineup and Photoflex now has more channels and capital to work with. As always, the best way to support Photoflex is to purchase their collection of photography lighting accessories. You can do so at B&H, Adorama and Amazon.