Nikon sees huge growth and takes the top spot in the US for full-frame cameras this holiday season

 

 

Nikon has announced that during December 2017, the company took the number one position for market share and revenue for full-frame interchangeable lens digital cameras in the United States. This is thanks in large part to the new Nikon D850 and the older, but still very capable, Nikon D750 DSLRs.

Compared to December 2016, Nikon saw double-digit unit and dollar sales growth in the full frame camera segment this past December. December 2017 showed an increase of 69% in units and 59% in dollars compared to December 2016. Specifically looking at the full frame segment, the growth was 81% and 88% respectively.

Of the growth and market share position, Nikon President and CEO Bo Kajiwara says, "Nikon has returned to an emphasis on high-end products for advanced and professional users. These users appreciate Nikon's full frame offerings because of their amazing image quality, reliability, low-light capability and high-speed performance. Nikon is an innovative, diversified company with a clear, long-term strategy to thrive into 2018 and beyond."

 

Nikon's strong growth was driven in large part by the new Nikon D850 full-frame DSLR.

Ben Arnold, the executive director and industry analyst for The NPD Group remarks, "Premium segments are leading the imaging market, as consumer demand for features like full frame are on the rise." While smartphones may be taking their toll on compact camera markets, it's clear that consumers who want the ultimate in image quality are heading toward full-frame cameras in larger numbers.

Nikon will continue to celebrate their centennial through July 2018 and after a strong showing in 2017, particularly with the Nikon D850, we are looking forward to seeing what 2018 brings for Nikon and the rest of the camera industry.