Fujifilm Showcases The Extraordinary X10 At PhotoPlus Expo 2011

Press Release

The New FUJIFILM X10 and FUJIFILM X100 Attracted Large Crowds, and Visitors Were Excited to See All of Fujifilm’s Imaging Technology and Products on Display

VALHALLA, N.Y., November 16, 2011 – Earlier this month at PhotoPlus Expo 2011 at the Javits Convention Center in New York City, FUJIFILM North America Corporation was proud to showcase the expansion of the FUJIFILM X-series with the all-new premium compact FUJIFILM X10 digital camera, along with the award-winning and retro-styled FUJIFILM X100.

The Fujifilm exhibit at PhotoPlus Expo 2011 had a wide selection of digital imaging products, starting with the all-new premium compact FUJIFILM X10 with its fast F2.0 to F2.8 lens and bright, all-glass optical viewfinder, along with the wildly popular FUJIFILM X100 digital camera. The exhibit also featured the FinePix HS20EXR and F600EXR long zoom digital cameras and the FinePix Real 3D W3 digital camera. The Fujifilm exhibit also had a beautiful gallery of numerous X10 and X100 images on display demonstrating the high quality of the X-series cameras.

“Fujifilm was proud to showcase the all-new premium compact FUJIFILM X10 and was thrilled to see the excitement of photographers and the media around this extraordinary digital camera,” said Manny Almeida, vice president & general manager, FUJIFILM North America Corporation. “PhotoPlus Expo is the must-attend event for all photo enthusiasts, and we are very grateful to Photo District News for hosting such a wonderful conference and we are already looking forward to next year’s show.”

At this year’s PhotoPlus Expo, Fujifilm also displayed the entire INSTAX instant film camera and film line along with the GF670 Professional dual-format folding camera, various personalized photo products, and advanced imaging equipment including the Xerox Phaser 6270 Printer, Epson Stylus Pro 7890 Wide Format printer and the Frontier Dry Minilab DL600. In particular, the Frontier Dry Minilab DL600 received 40 sales leads and one on-the-floor sale.

Fujifilm staff gave hands-on demonstrations of all the products, held more that 30 media briefings, and took more than 1,000 INSTAX instant film pictures of booth visitors to share with their family and friends.

About Fujifilm
FUJIFILM North America Corporation, a marketing subsidiary of FUJIFILM Holdings America Corporation, consists of five operating divisions and one subsidiary company. The Imaging Division sells consumer and commercial photographic products and services including film, one-time-use cameras, online photo services and fulfillment, digital printing equipment and service. The Electronic Imaging Division markets consumer digital cameras. The Motion Picture Division provides motion picture film, and the Graphic Systems Division supplies products and services to the printing industry. The Optical Devices Division provides binoculars, and optical lenses for closed circuit television, videography, cinematography, broadcast and industrial markets. FUJIFILM Canada Inc. markets a range of Fujifilm products and services. For more information, please visit www.fujifilm.com/northamerica, or go to www.twitter.com/fujifilmus to follow Fujifilm on Twitter. To receive news and information direct from Fujifilm via RSS, subscribe at www.fujifilmusa.com/rss.

FUJIFILM Holdings Corporation, Tokyo, Japan, brings continuous innovation and leading-edge products to a broad spectrum of industries, including electronic imaging, digital printing equipment, medical systems, life sciences, graphic arts, flat panel display materials, and office products, based on a vast portfolio of digital, optical, fine chemical and thin film coating technologies. The company was among the top 16 companies around the world granted U.S. patents in 2010, and in the year ended March 31, 2011, had global revenues of $25.8 billion^*. Fujifilm is committed to environmental stewardship and good corporate citizenship. For more information, please visit www.fujifilmholdings.com.
* At an exchange rate of 86 yen to the dollar.

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