Nikon Launches ‘my Picturetown Pad’ App for iPad, iPhone & iPod touch

Press Release

Melville, N.Y., November 16, 2011 – Today, Nikon Inc. announced its new my Picturetown Pad App for iPad, iPhone and iPod touch1 is now available on the App Store. The app gives users of Nikon’s my Picturetown (www.mypicturetown.com) image sharing and storage service a convenient way to access their captured photos and movies from the convenience of their iOS devices.

The my Picturetown Pad App offers convenient viewing of photos and movies within a user interface optimized for iPad, iPhone and iPod touch, allowing users to create albums and sort images with simple taps of the display. A 'Book View2' feature exhibits photos in a layout resembling those found in photo books and magazines. Each time Book View is opened, photos will be arranged differently, giving users a new perspective and experience each time they view them.

The my Picturetown Pad App also supports playback of data recorded on Nikon’s newly launched digital camera offerings, including the Nikon 1 advanced camera with interchangeable lenses and the COOLPIX AW100 rugged digital camera. For example, a Motion Snapshot file (a file that combines a still image with a slow-motion movement set to an audio track) can be played back on iPad, iPhone or iPod touch using the app once the files are uploaded. This allows users to share once-in-a-lifetime moments with depth and emotion as soon as they are captured. Additionally, the app can display photos with recorded location information in 'Map View' and 'Book View,' such as those taken with the new COOLPIX AW100 with built-in GPS. Photos can also be shared directly with users' Facebook and Twitter accounts.

“We’re excited to offer users the opportunity to easily enjoy Nikon’s my Picturetown service from the convenience of their iPad, iPhone or iPod touch using the new my Picturetown Pad App,” said Sharon Henley, Nikon’s senior manager of product lifecycle control. “With easier access to their photos, movies and Motion Snapshot files, consumers can now share their memories with family and friends anytime, anywhere.”

The my Picturetown Pad App is available for free from the App Store on iPad, iPhone or iPod touch or at www.itunes.com/appstore.

About my Picturetown
Since its launch four years ago, my Picturetown has been helping its members share, store and enjoy their digital photos. Memberships have grown to 1,500,000 and are currently expanding with the continued development of my Picturetown’s functions and services. Users have the option of activating a free account enabling them up to two gigabytes of storage or purchasing a Gold membership with a fee charge3 that allows up to 200GB storage in units of 20GB each. To sign up for my Picturetown, please visit www.mypicturetown.com.

About Nikon
Nikon, At the Heart of the Image™. Nikon Inc. is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Inc. distributes consumer and professional digital SLR cameras, NIKKOR optics, Speedlights and system accessories; Nikon COOLPIX® compact digital cameras; 35mm film SLR cameras; Nikon software products and Nikon sports and recreational optics as well as the new Nikon 1 advanced camera with interchangeable lens system. In 2011, production of NIKKOR lenses surpassed 65 million, creating a new milestone in Nikon’s heritage of superior optics.  For more information, dial (800) NIKON-US or visit http://www.nikonusa.com, which links all levels of photographers to the Web's most comprehensive photo learning and sharing communities. Connect with Nikon and other photographers on Facebook at http://www.facebook.com/nikon and get the latest news and information from Twitter by following @Nikon_USA.

1. Compatible with iPhone 4, iPhone 3GS, iPhone 3G, iPad 2, iPad, iPod touch 4th generation and iPod touch 3rd generation

2. Book view is only available when the app is used on an iPad

3. Membership fee varies by country and region