Ambarella Enables a New Class of Wireless HD Cameras With Smartphone Control, Viewing and Social Network Video Sharing

Press Release

Wireless HD camera solution creates the ultimate smartphone companion device

SANTA CLARA, Calif.--(BUSINESS WIRE)--Ambarella, Inc., a leader in low-power, high-definition video compression and image-processing solutions for consumer cameras, has announced the availability of the Ambarella Wireless Camera Developer’s Kit. The Kit enables the design of cameras that combine exceptional still photography and full HD video with wireless video streaming to smartphones. Consumers may now enjoy the benefit of a ruggedized sports camera or the advanced photographic capabilities of a dedicated Digital Still Camera (DSC) with smartphones that enable remote control, viewing, playback, and Internet video sharing. The complete wireless HD camera solution is the result of a close collaboration between Ambarella and Qualcomm Atheros, the networking and connectivity subsidiary of Qualcomm Incorporated and a leading provider of wireless and wired technologies for the mobile, networking, computing and consumer electronics markets.

The next generation of connected sports cameras and HD Digital Still Cameras
Today’s popular sports cameras are designed to perform in challenging conditions and often require the camera to be mounted where image preview and camera control are impractical. Ambarella’s video streaming technology enables the camera’s image to be previewed on the smartphone, so the camera can be optimally set-up and controlled remotely. Similarly, DSCs enabled with the remote viewfinder and control capability, allow users to take family portraits while remaining in the shot, to record staged performances from the audience, or to do stealth wildlife photography. The phone can also be used to playback the recorded video, stream live video action to popular Internet broadcast websites, such as Qik™ and Ustream™, or upload photos or video files to Facebook® or YouTube™.

“Users can now capture their experiences with a high-quality, dedicated camera while utilizing their smartphone’s network connectivity for instant sharing and personal broadcasting,” said Fermi Wang, Ambarella CEO. “The Ambarella Wireless Camera Developer’s Kit enables the camera to become the ultimate smartphone companion.”

“Qualcomm Atheros is pleased to partner with Ambarella to enable smartphone and camera connectivity,” said Gary Szilagyi, vice president and general manager, consumer electronics group, Qualcomm Atheros. “This collaboration offers consumers a new class of camera device that combines complete flexibility with new smartphone applications and Internet connectivity.”

The Wireless Camera Developer’s Kit leverages Ambarella’s multi-stream encoding capability which supports the recording of full HD video while simultaneously recording and streaming a second stream to the smartphone. The Kit is available for Ambarella’s industry-leading A7L camera SoC product family, providing full 1080p60 HD video with world class photography and extremely low power consumption.

Pricing and Availability
Pricing and availability information can be obtained directly from Ambarella at www.ambarella.com, or by calling +1-408-734-8888.

The URL for this news release is: www.ambarella.com/about/news-events.html

About Ambarella
Ambarella is a technology leader in low-power, high-definition video compression and image processing solutions. Ambarella products are helping to define a new class of hybrid consumer digital cameras that combine unmatched high-definition video and digital still images together in one device. Ambarella technology is also widely used in television broadcasting with a significant amount of TV programming worldwide being transmitted using Ambarella compression chips. Additionally, Ambarella SoCs are well-suited to drive the latest generation of HD security IP cameras. Ambarella is the recipient of the Global Semiconductor Alliance (GSA) 2011 award for “Most Respected Private Semiconductor Company.” For more information about Ambarella, please visit http://www.ambarella.com.

All brand, product, company names and trademarks including Facebook, Qik, Ustream, and YouTube are property of their respective owners. Ambarella reserves the right to alter product and service offerings, and specifications and pricing at any time without notice. © 2012 Ambarella. All rights reserved.