Pentax K-x Press Release

PENTAX ANNOUNCES AFFORDABLE, NEW PENTAX K-x WITH HIGH-END FEATURES
INCLUDING HD VIDEO AND LIVE VIEW

GOLDEN, CO (September 16, 2009)… PENTAX Imaging Company redefines the entry-level digital SLR category with the introduction of the K-x digital SLR. This latest PENTAX camera offers high-end features including Live View and HD video. And, since there’s no rule that SLR cameras must come in black only, the K-x will be available in a choice of white or black, as well as special, limited edition red and navy.

Priced at $649.95 USD (for body with DA L 18-55mm lens), the extremely compact and lightweight PENTAX K-x forges ahead on the trail initiated by the popular PENTAX K2000. With a one-handed shooting design and simple, easy-to-use operation, the K-x is perfect for users stepping up from a point and shoot digital camera to their first digital SLR.

The PENTAX K-x offers photographic performance that challenges higher class DSLR models and offers several features that set this camera apart in the entry-level category:

• High resolution 12.4 megapixel CMOS image sensor features sensor-shift Shake Reduction for stabilized image and video capture up to 4 stops max.
• Large 2.7 inch LCD features Live View with contrast, phase difference, and Face Detection autofocus (up to 16 faces).
• Widescreen HD video capture in full 720p resolution (1280x720) at 24 FPS cinematic framerate, using any PENTAX 35mm lens.
• Creative processing and filter modes produce high quality finished images, while offering the ability to explore artistic freedom through unique special effects.
• True High Dynamic Range (HDR) image capture blends 3 bracketed images into a single picture with outstanding shadow, highlight, and midrange detail.
• Fast 4.7 FPS capture speed and 1/6000 second maximum shutter speeds are possible with the PENTAX PRIME II image processing engine.
• Powerful automatic modes, including PENTAX Auto Picture and scene modes, ensure the perfect shot in any situation, while helping new photographers learn DSLR photography.
• Responsive 11 point wide angle SAFOX VIII autofocus system focuses quickly and accurately, and can easily track moving subjects.
• Captures up to 1900 shots with universally available, easy-to-find AA lithium batteries (also compatible with AA NiMH rechargeable and alkaline batteries).

All combined, the PENTAX K-x is the perfect camera for new digital SLR camera users as well as an ideal backup camera for more experienced photographers.

Along with the K-x, PENTAX announced the smc PENTAX DA L 55-300mm F4-5.8 ED super-telephoto zoom lens. This lens will be exclusive to a K-x Twin Lens Kit package consisting of a K-x body, this new lens and the smc PENTAX DA L 18-55mm F3.5-5.6 lens. The lightweight design of this zoom lens offers the exceptional optical performance found in all PENTAX lenses for super-telephoto photography with the K-x and other PENTAX digital SLR camera bodies.

The PENTAX K-x is now available for pre-order in black or white on www.pentaxwebstore.com. Limited edition colors of red and navy will become available at select locations to be announced.

The PENTAX K-x (in black and white) will ship in October 2009 in three configurations: options:

• K-x single lens kit with body and an smc PENTAX DA L 18-55mm lens for USD $649.95.
• K-x twin lens kit for $749.95 including a K-x body, the smc PENTAX DA L 18-55mm lens and the smc PENTAX DA L 50-200mm zoom lens.
• K-x twin lens kit for $849.95 including a K-x body, the smc PENTAX DA L 18-55mm lens and the smc PENTAX DA L 55-300mm zoom lens.

Complete information is available here: www.pentaximaging.com/about-us.aspx?p=press
Product images are available here: www.pentaximaging.com/press/pressfiles.html
An informational video is available here: www.youtube.com/Pentaxian1

PENTAX Imaging Company is an innovative leader in the production of a variety of digital cameras including weather resistant digital SLRs and compact, waterproof cameras, as well as lenses, flash units, binoculars, scopes, and eyepieces. For 90 years, PENTAX has developed durable, reliable products that meet the needs of consumers and businesses. With headquarters in Golden, Colorado, PENTAX Imaging Company is a division of PENTAX of America, Inc.

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