Fujifilm XF10 Review

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XF10 Overview
Specifications
Prices

Basic Specifications
Full model name:	Fujifilm XF10
Resolution:	24.20 Megapixels
Sensor size:	APS-C (23.5mm x 15.7mm)
Lens:	Non-Zoom (28mm eq.)
Viewfinder:	No / LCD
Native ISO:	200 - 12,800
Extended ISO:	100 - 51,200
Shutter:	1/16000 - 30 sec
Max Aperture:	2.8
Dimensions:	4.4 x 2.5 x 1.6 in. (113 x 64 x 41 mm)
Weight:	9.8 oz (279 g) includes batteries
Availability:	08/2018
Manufacturer:	Fujifilm
Full specs:	Fujifilm XF10 specifications

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24.20 Megapixels	Non-Zoom	APS-C size sensor

Fuji XF10 Preview

by Jeremy Gray
Preview posted: 07/19/2018

It has been a busy year for Fujifilm. The company has announced many products, running the gamut from entry-level to professional cameras and lenses. Their latest product announcement falls into the former category. The new XF10 is an ultra-lightweight and compact fixed-lens camera featuring an 18.5mm f/2.8 Fujinon lens, 24-megapixel APS-C Bayer-filtered sensor and a touchscreen display. Let's take a closer look at the new XF10.

Key Features and Specifications

Compact form factor
Fixed 18.5mm (28mm equivalent) f/2.8 lens
24.2-megapixel APS-C CMOS sensor
Native ISO range of 200-12,800, expandable to 100-51,200
Intelligent Hybrid AF system
Fixed 3-inch touchscreen LCD
Built-in Wi-Fi and Bluetooth
4K/15p and 1080/60p video recording

Design

It's immediately evident that the camera is definitely compact, with dimensions of 112.5 x 64.4 x 41.0 millimeters or 4.4 x 2.5 x 1.6 inches. The fixed lens certainly helps keep the size of the camera down, but it also maintains a lightweight form factor, weighing under 10 ounces (279 grams) with battery and card. The XF10 also employs an intuitive and easy-to-use interface via its 3-inch 1,040K-dot touchscreen LCD, which unfortunately doesn't offer any tilt capabilities.

To the right of the display, there is a fair bit of unused space. The XF10 is certainly going for a design that won't intimidate users who have mostly been shooting on smartphones. There's a thumb grip with a couple of buttons to the side (one of which is a programmable function button), a small "focus stick" joystick control, a pair of buttons beneath that and a pair of buttons above the display. While there are not a lot of physical controls, it's worth noting the "Q" button, which brings up Fujifilm's user-customizable Quick Menu, offering access to many different important camera settings. It's unclear if you will be able to use the touchscreen to interact with the Q Menu, but you cannot on the recent X-T100, so it wouldn't be surprising if the XF10 also lacked this capability.

On the top of the camera, there's a rear command dial, the shutter release -- which is itself surrounded by a front command dial -- an on/off button, a standard mode dial and another function button. Note the lack of a hotshoe.

Looking at the built-in lens, it's an 18.5mm f/2.8 Fujinon optic, which is equivalent to 28mm on a 35mm format camera. The lens has been designed to match the XF10's sensor and deliver great optical quality while maintaining a compact size. It appears the lens is the same or very similar to the one featured in Fujifilm's X70 compact camera, as it has the same specs and optical construction: seven lens elements across five groups, including a pair of aspherical elements. The aperture can be stopped down to f/16 using a 9-bladed diaphragm, and the closest focus distance is 10cm (3.9 in.). A control ring surrounding the lens is the only control on the front of the camera. Unlike the X70, the XF10's lens does not have an aperture ring, nor does it support an adapter ring for conversion lenses, a hood or filters.

Image Sensor and Shooting Modes

The XF10 utilizes a 24.2-megapixel APS-C CMOS sensor with a traditional Bayer filter array and on-sensor PDAF pixels, like some of Fujifilm's recent entry- and mid-level cameras, including the X-A5 and X-T100. This helps clarify what some users might be wondering, is the XF10 an X70 successor? Likely not officially, as the discontinued X70 used a 16-megapixel X-Trans II sensor and was more enthusiast-oriented, although the two cameras are similar in spirit, offering a compact travel-oriented camera with a fixed 28mm equivalent lens.

The 24-megapixel sensor has a native ISO range of 200 to 12,800, although it can be expanded to ISO 100-51,200. If the image quality is similar to what we've seen from Fujifilm cameras utilizing the same sensor, it stands to reason that we should expect the XF10 to take some very nice images. We'll have to put it through the paces in the lab and in the field to verify this, of course.

Continuous Hi burst mode is rated at up to 6.0 frames per second for 13 JPEGs. No word yet on RAW or RAW+JPEG buffer depths.

With respect to shooting modes, the XF10 has a new trick up its sleeve, "Square Mode." The XF10 is the first X Series camera to offer Square Mode that enables 1:1 aspect-ratio shooting via a single flick of the touchscreen. It's certainly not for everyone, but for those who want to shoot and quickly share their images to social media such as Instagram via the camera's built-in Wi-Fi or Bluetooth, it could prove useful.

In addition to the new Square Mode, the XF10 offers the tried-and-true Fujifilm Film Simulation options, including a total of 11 unique Film Simulations. In addition to Film Simulations, there are also Advanced Filters, 19 of them to be exact, including a new "Rich and Fine" filter that adds "film-like color tones to photos" and a new "Monochrome [NIR]" filter, which simulates a monochrome image captured by a near-infrared camera.

Looking at the video features, the XF10 does offer 4K UHD video recording. However, like the X-A5 and X-T100, the 4K UHD (3840 x 2160) recording is limited to a paltry 15 frames per second frame rate. You can continuously record 4K video for up to 30 minutes. If you want 24, 30 or 60 frames per second, you will need to record in 1920 x 1080 resolution, which you can also shoot for up to 30 minutes straight. There's also a High Speed Movie mode, which captures 720p video at 100 fps and offers 1.6x, 2x, 3.3x and 4x slow motion options with playback speeds of 60, 50, 30 or 25 fps respectively.

Wired connectivity consists of a Micro-B USB 2.0 port (compatible with the RR-90 remote), a Micro (Type D) HDMI port, and a 2.5mm external mic/wired remote jack. CIPA battery life is rated at 330 shots per charge, which is the same as the X70 using the same NP-95 battery pack, and in-camera charging via USB is supported. The XF10 has an SD/SDHC/SDXC card slot, with support for UHS-I.

Fuji XF10 Availability and Price

The Fujifilm XF10 will be released this August in black and champagne gold colors. The camera will retail for $499.95 USD in the United States and $649.99 CAD in Canada. The camera comes with a Li-ion NP-95 battery, AC adapter, USB cable, hand strap and lens cap.