• APS-C 368.2mm2
  • 16.3 megapixels
  • 28.00mm (35mm eq.)
  • APS-C 337.5mm2
  • 32.5 megapixels
  • ISO 100 - 25,600

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Differences

Fujifilm X70 advantages over Canon 90D

  • Less expensive
    $699* vs $1349
    Save money for lenses or accessories
  • Focus peaking
    Peaker vs Non-peaker
    Your camera will highlight what's in focus
  • Bigger pixels
    ~ 4.82 vs 3.23 microns
    Better low-light and dynamic range (all else equal)
  • In-camera panoramas
    Yes vs No
    Stitches multiple shots into a panoramic photo
  • Thinner
    44 mm vs 76 mm
    Thinner
  • Higher max flash sync
    1/2000 vs 1/250 sec
    Reduce the effect of ambient light in flash shots
  • Doesn't require an AA filter
    Yes vs No
    A unique sensor design provides sharp photos without moiré
  • Faster shutter
    1/32000 vs 1/16000 sec
    Shoot wide open in bright light

Canon 90D advantages over Fujifilm X70

  • Tilt-swivel screen
    Tilt-swivel vs tilt-only
    Tilt and swivel the screen for maximum shooting flexibility
  • Eye-level viewfinder
    Eye-level vs Rear display only
    You'll be able to frame photos even when the sun is out
  • Shoot 4K video
    4K (UHD) vs 1080p
    Make sure you have a fast computer
  • Fast startup
    ~0.40 vs 0.8 sec
    Faster startup lets you catch the moment
  • Built-in Bluetooth
    Yes vs No
    Always-on wireless connectivity
  • Longer stills battery life
    More info 1300 vs 330 shots
    Capture more photos
  • Top deck display
    Yes vs No
    Check settings with a screen on top of the camera
  • Newer
    5 years vs 9 years old
    Newer cameras often support more advanced features
  • More pixels
    32.5 vs 16.3 megapixels
    Higher resolution photos
  • Headphone jack
    Yes vs No
    Monitor audio recording while you shoot video
  • Faster JPEG shooting
    10.0 fps vs 8.5 fps
    Faster JPEG shooting (burst mode)
  • Bigger JPEG buffer
    57 vs 10 shots
    Take more JPEG shots before waiting (burst mode)
  • Faster RAW shooting
    10.0 fps vs 8.6 fps
    Faster RAW shooting in burst mode
  • Bigger RAW buffer
    27 vs 7 shots
    Larger buffer for RAW shots (burst mode)
  • Slow-motion videos
    Yes vs No
    Shoot slow-motion videos

Similarities

Common Strengths

  • Rear display
    Both provide
    Review photos on the back of the camera
  • Touchscreen
    Both provide
    Interact with your camera just like your smartphone
  • RAW file ability
    Both provide
    Gives you more flexibility to develop your photos later
  • Built-in Wi-Fi
    Both provide
    Share your photos wirelessly
  • On-sensor phase detect
    Both provide
    Usually improves live view and video AF performance
  • Internal flash
    Both provide
    Useful in a pinch for fill flash
  • Manual focus
    Both provide
    AF is for the weak. Real photographers focus manually.
  • External Mic Jack
    Both provide
    Improved sound fidelity when shooting video
  • HDMI out
    Both provide
    Use HDMI output to monitor or review video
  • Hot shoe
    Both provide
    Off-camera flashes open new possibilities
  • Bulb shutter
    Both provide
    Hold the shutter open manually for long exposures

Common Weaknesses

  • In-Camera Image Stabilization
    Neither provide
    Reduces the effects of camera shake at slower shutter speeds
  • NFC
    Neither provide
    Simplifies pairing your camera with supported phones
  • Built-in GPS
    Neither provide
    Geotag your photos
  • Integrated ND filter
    Neither provide
    Shoot in daylight with a large aperture or slow shutter
  • Dual card slots
    Neither provide
    Gives you more storage flexibility

User reviews

Buy From

Your purchases support this site

Buy the Fujifilm X70

Your purchases support this site

Buy the Canon 90D

Review Excerpt

  • Compact camera body; Impressive optical performance; Very good JPEG image quality; Good high ISO performance; Film Simulation modes; Tilting touchscreen display.

  • Inconsistent AF performance; Clunky menus; Shallow buffer depth; Poor video quality; No built-in viewfinder like X100-series.

  • Highest resolution Canon APS-C camera yet; Great image quality; Faster 10fps burst shooting; Very fast autofocus; Dual Pixel CMOS AF in Live View; 4K video; 1080p120 slow-mo video.

  • Low-pass filter reduces fine detail from high-res sensor; High ISO performance isn't as good as some rival cameras; Video recording limited to 29:59.

The Competition

Compared to Nikon Coolpix A

Fujifilm X70
Nikon Coolpix A
  • $699
  • APS-C
  • Focus peaking
  • Touchscreen
  • $1097
  • APS-C
  • Bigger JPEG buffer
  • Bigger RAW buffer
Canon 90D
Nikon Coolpix A
  • $1099
  • APS-C
  • Tilt-swivel screen
  • Eye-level viewfinder
  • $1097
  • APS-C
  • Bigger pixels
  • Thinner

Compared to Leica X-E (Typ 102)

Fujifilm X70
Leica X-E (Typ 102)
  • $699
  • APS-C
  • Focus peaking
  • Touchscreen
  • $1534
  • APS-C
  • More telephoto lens reach
Canon 90D
Leica X-E (Typ 102)
  • $1099
  • APS-C
  • Tilt-swivel screen
  • Eye-level viewfinder
  • $1534
  • APS-C
  • Bigger pixels
  • Thinner

Compared to Ricoh GR II

Fujifilm X70
Ricoh GR II
  • $699
  • APS-C
  • Focus peaking
  • Touchscreen
  • $538
  • APS-C
  • Less expensive
  • NFC
Canon 90D
Ricoh GR II
  • $1099
  • APS-C
  • Tilt-swivel screen
  • Eye-level viewfinder
  • $538
  • APS-C
  • Less expensive
  • Bigger pixels

Compared to Canon 80D

Fujifilm X70
Canon 80D
  • $699
  • APS-C
  • Less expensive
  • Focus peaking
  • $935
  • APS-C
  • Tilt-swivel screen
  • Eye-level viewfinder
Canon 90D
Canon 80D
  • $1099
  • APS-C
  • Shoot 4K video
  • Built-in Bluetooth
  • $935
  • APS-C
  • Less expensive
  • Bigger pixels

Compared to Nikon D7500

Fujifilm X70
Nikon D7500
  • $699
  • APS-C
  • Focus peaking
  • Less expensive
  • $864
  • APS-C
  • Eye-level viewfinder
  • Shoot 4K video
Canon 90D
Nikon D7500
  • $1099
  • APS-C
  • Tilt-swivel screen
  • On-sensor phase detect
  • $864
  • APS-C
  • Less expensive
  • Bigger pixels
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