• APS-C 368.2mm2
  • 16.3 megapixels
  • 28.00mm (35mm eq.)
  • 1/2.3 inch 28.1mm2
  • 18.2 megapixels
  • 24.00mm - 720.00mm (35mm eq.)

Buy From

Differences

Fujifilm X70 advantages over Sony HX99

  • Larger sensor
    APS-C vs 1/2.3 inch
    More sensor area. Bigger is (generally) better.
  • Bigger pixels
    ~ 4.82 vs 1.26 microns
    Better low-light and dynamic range (all else equal)
  • Larger lens aperture
    f/2.8 vs f/3.5
    Take photos in low-light or isolate your subject
  • Fast startup
    ~0.80 vs 2.3 sec
    Faster startup lets you catch the moment
  • Longer video battery life
    86 vs 55 minutes
    Capture more video
  • On-sensor phase detect
    Yes vs No
    Usually improves live view and video AF performance
  • External Mic Jack
    Jack vs No jack
    Improved sound fidelity when shooting video
  • Hot shoe
    Hot shoe vs None
    Off-camera flashes open new possibilities
  • Less shutter lag
    0.17 vs 0.25 sec
    Focus and take a photo quickly (wide angle)
  • Doesn't require an AA filter
    Yes vs No
    A unique sensor design provides sharp photos without moiré
  • Bulb shutter
    Bulb vs No bulb
    Hold the shutter open manually for long exposures
  • Faster shutter
    1/32000 vs 1/2000 sec
    Shoot wide open in bright light
  • Higher extended ISO
    51200 vs 12800 ISO
    Higher extended ISO can give more low-light flexibility

Sony HX99 advantages over Fujifilm X70

  • Less expensive
    $473 vs $699
    Save money for lenses or accessories
  • Eye-level viewfinder
    Eye-level vs Rear display only
    You'll be able to frame photos even when the sun is out
  • In-Camera Image Stabilization
    Yes vs No
    Reduces the effects of camera shake at slower shutter speeds
  • Shoot 4K video
    4K (UHD) vs 1080p
    Make sure you have a fast computer
  • NFC
    Yes vs No
    Simplifies pairing your camera with supported phones
  • Built-in Bluetooth
    Yes vs No
    Always-on wireless connectivity
  • More telephoto lens reach
    720 mm vs 28 mm
    Capture objects farther away
  • Newer
    6 years vs 9 years old
    Newer cameras often support more advanced features
  • Lighter weight
    242g vs 347g
    Lighter weight
  • Wider angle lens
    24 mm vs 28 mm
    Capture more of the scene
  • Faster JPEG shooting
    10.0 fps vs 8.5 fps
    Faster JPEG shooting (burst mode)
  • Bigger JPEG buffer
    103 vs 10 shots
    Take more JPEG shots before waiting (burst mode)
  • Faster RAW shooting
    10.0 fps vs 8.6 fps
    Faster RAW shooting in burst mode
  • Bigger RAW buffer
    50 vs 7 shots
    Larger buffer for RAW shots (burst mode)
  • Slow-motion videos
    Yes vs No
    Shoot slow-motion videos

Similarities

Common Strengths

  • Focus peaking
    Both provide
    Your camera will highlight what's in focus
  • Touchscreen
    Both provide
    Interact with your camera just like your smartphone
  • In-camera panoramas
    Both provide
    Stitches multiple shots into a panoramic photo
  • Tiltable Screen
    Both provide
    Tilt the screen for shooting flexbility
  • RAW file ability
    Both provide
    Gives you more flexibility to develop your photos later
  • Built-in Wi-Fi
    Both provide
    Share your photos wirelessly
  • Internal flash
    Both provide
    Useful in a pinch for fill flash
  • Manual focus
    Both provide
    AF is for the weak. Real photographers focus manually.
  • HDMI out
    Both provide
    Use HDMI output to monitor or review video

Common Weaknesses

  • Tilt-swivel screen
    Neither provide
    Tilt and swivel the screen for maximum shooting flexibility
  • Built-in GPS
    Neither provide
    Geotag your photos
  • Integrated ND filter
    Neither provide
    Shoot in daylight with a large aperture or slow shutter
  • Headphone jack
    Neither provide
    Monitor audio recording while you shoot video

User reviews

Buy From

Your purchases support this site

Buy the Fujifilm X70
Fuji X70 (Black)
  • Fuji X70 (Black)
  • Fuji X70 (Silver)
All X70 Deals

Your purchases support this site

Buy the Sony HX99
Sony HX99
All HX99 Deals

Review Excerpt

  • Compact camera body; Impressive optical performance; Very good JPEG image quality; Good high ISO performance; Film Simulation modes; Tilting touchscreen display.

  • Inconsistent AF performance; Clunky menus; Shallow buffer depth; Poor video quality; No built-in viewfinder like X100-series.

  • Read our Fujifilm X70 Review

The Competition

Compared to Nikon Coolpix A

Fujifilm X70
Nikon Coolpix A
  • $699
  • APS-C
  • Focus peaking
  • Touchscreen
  • $1097
  • APS-C
  • Bigger JPEG buffer
  • Bigger RAW buffer

Compare Fujifilm X70 vs Nikon Coolpix A

Sony HX99
Nikon Coolpix A
  • $473
  • 1/2.3 inch
  • Focus peaking
  • Eye-level viewfinder
  • $1097
  • APS-C
  • Larger sensor
  • Bigger pixels

Compare Sony HX99 vs Nikon Coolpix A

Compared to Leica X-E (Typ 102)

Fujifilm X70
Leica X-E (Typ 102)
  • $699
  • APS-C
  • Focus peaking
  • Touchscreen
  • $1534
  • APS-C
  • More telephoto lens reach

Compare Fujifilm X70 vs Leica X-E (Typ 102)

Sony HX99
Leica X-E (Typ 102)
  • $473
  • 1/2.3 inch
  • Focus peaking
  • Eye-level viewfinder
  • $1534
  • APS-C
  • Larger sensor
  • Bigger pixels

Compare Sony HX99 vs Leica X-E (Typ 102)

Compared to Sony HX90V

Fujifilm X70
Sony HX90V
  • $699
  • APS-C
  • Larger sensor
  • Bigger pixels
  • $448
  • 1/2.3 inch
  • Less expensive
  • Eye-level viewfinder

Compare Fujifilm X70 vs Sony HX90V

Sony HX99
Sony HX90V
  • $473
  • 1/2.3 inch
  • Shoot 4K video
  • Touchscreen
  • $448
  • 1/2.3 inch
  • Built-in GPS
  • Longer video battery life

Compare Sony HX99 vs Sony HX90V

Compared to Ricoh GR II

Fujifilm X70
Ricoh GR II
  • $699
  • APS-C
  • Focus peaking
  • Touchscreen
  • $538
  • APS-C
  • Less expensive
  • NFC

Compare Fujifilm X70 vs Ricoh GR II

Sony HX99
Ricoh GR II
  • $473
  • 1/2.3 inch
  • Focus peaking
  • Eye-level viewfinder
  • $538
  • APS-C
  • Larger sensor
  • Bigger pixels

Compare Sony HX99 vs Ricoh GR II

Compared to Sony HX80

Fujifilm X70
Sony HX80
  • $699
  • APS-C
  • Focus peaking
  • Larger sensor
  • $368
  • 1/2.3 inch
  • Less expensive
  • Eye-level viewfinder

Compare Fujifilm X70 vs Sony HX80

Sony HX99
Sony HX80
  • $473
  • 1/2.3 inch
  • Focus peaking
  • Shoot 4K video
  • $368
  • 1/2.3 inch
  • Less expensive

Compare Sony HX99 vs Sony HX80

Compare Other Cameras?