• APS-C 369.0mm2
  • 24.2 megapixels
  • 28.00mm (35mm eq.)
  • APS-C 337.5mm2
  • 32.5 megapixels
  • ISO 100 - 25,600

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Differences

Fujifilm XF10 advantages over Canon 90D

  • Less expensive
    $499* vs $1349
    Save money for lenses or accessories
  • Focus peaking
    Peaker vs Non-peaker
    Your camera will highlight what's in focus
  • Bigger pixels
    ~ 3.92 vs 3.23 microns
    Better low-light and dynamic range (all else equal)
  • In-camera panoramas
    Yes vs No
    Stitches multiple shots into a panoramic photo
  • Thinner
    41 mm vs 76 mm
    Thinner

Canon 90D advantages over Fujifilm XF10

  • Tilt-swivel screen
    Tilt-swivel vs none
    Tilt and swivel the screen for maximum shooting flexibility
  • Slower slow-motion
    120 fps vs 100 fps
    Supports slower slow-mo
  • Eye-level viewfinder
    Eye-level vs Rear display only
    You'll be able to frame photos even when the sun is out
  • Longer stills battery life
    More info 1300 vs 330 shots
    Capture more photos
  • Top deck display
    Yes vs No
    Check settings with a screen on top of the camera
  • Hot shoe
    Hot shoe vs None
    Off-camera flashes open new possibilities
  • More pixels
    32.5 vs 24.2 megapixels
    Higher resolution photos
  • Headphone jack
    Yes vs No
    Monitor audio recording while you shoot video
  • Faster JPEG shooting
    10.0 fps vs 6.0 fps
    Faster JPEG shooting (burst mode)
  • Bigger JPEG buffer
    57 vs 13 shots
    Take more JPEG shots before waiting (burst mode)

Similarities

Common Strengths

  • Rear display
    Both provide
    Review photos on the back of the camera
  • Shoot 4K video
    Both provide
    Make sure you have a fast computer
  • Touchscreen
    Both provide
    Interact with your camera just like your smartphone
  • RAW file ability
    Both provide
    Gives you more flexibility to develop your photos later
  • Built-in Wi-Fi
    Both provide
    Share your photos wirelessly
  • Built-in Bluetooth
    Both provide
    Always-on wireless connectivity
  • On-sensor phase detect
    Both provide
    Usually improves live view and video AF performance
  • Internal flash
    Both provide
    Useful in a pinch for fill flash
  • Manual focus
    Both provide
    AF is for the weak. Real photographers focus manually.
  • External Mic Jack
    Both provide
    Improved sound fidelity when shooting video
  • HDMI out
    Both provide
    Use HDMI output to monitor or review video
  • Bulb shutter
    Both provide
    Hold the shutter open manually for long exposures
  • Slow-motion videos
    Both provide
    Shoot slow-motion videos

Common Weaknesses

  • In-Camera Image Stabilization
    Neither provide
    Reduces the effects of camera shake at slower shutter speeds
  • NFC
    Neither provide
    Simplifies pairing your camera with supported phones
  • Built-in GPS
    Neither provide
    Geotag your photos
  • Integrated ND filter
    Neither provide
    Shoot in daylight with a large aperture or slow shutter
  • Dual card slots
    Neither provide
    Gives you more storage flexibility

User reviews

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Buy the Fujifilm XF10

Your purchases support this site

Buy the Canon 90D

Review Excerpt

  • Highest resolution Canon APS-C camera yet; Great image quality; Faster 10fps burst shooting; Very fast autofocus; Dual Pixel CMOS AF in Live View; 4K video; 1080p120 slow-mo video.

  • Low-pass filter reduces fine detail from high-res sensor; High ISO performance isn't as good as some rival cameras; Video recording limited to 29:59.

The Competition

Compared to Ricoh GR

Fujifilm XF10
Ricoh GR
  • $499
  • APS-C
  • Focus peaking
  • Shoot 4K video
  • $799
  • APS-C
  • Bigger pixels
  • Integrated ND filter
Canon 90D
Ricoh GR
  • $1099
  • APS-C
  • Tilt-swivel screen
  • Eye-level viewfinder
  • $799
  • APS-C
  • Bigger pixels
  • Integrated ND filter

Compared to Ricoh GR II

Fujifilm XF10
Ricoh GR II
  • $499
  • APS-C
  • Focus peaking
  • Shoot 4K video
  • $538
  • APS-C
  • Bigger pixels
  • NFC
Canon 90D
Ricoh GR II
  • $1099
  • APS-C
  • Tilt-swivel screen
  • Eye-level viewfinder
  • $538
  • APS-C
  • Less expensive
  • Bigger pixels

Compared to Fujifilm X70

Fujifilm XF10
Fujifilm X70
  • $499
  • APS-C
  • Less expensive
  • Shoot 4K video
  • $699
  • APS-C
  • Bigger pixels
  • Tiltable Screen
Canon 90D
Fujifilm X70
  • $1099
  • APS-C
  • Tilt-swivel screen
  • Eye-level viewfinder
  • $699
  • APS-C
  • Less expensive
  • Focus peaking

Compared to Canon 80D

Fujifilm XF10
Canon 80D
  • $499
  • APS-C
  • Focus peaking
  • Less expensive
  • $935
  • APS-C
  • Tilt-swivel screen
  • Eye-level viewfinder
Canon 90D
Canon 80D
  • $1099
  • APS-C
  • Shoot 4K video
  • Built-in Bluetooth
  • $935
  • APS-C
  • Less expensive
  • Bigger pixels

Compared to Nikon D7500

Fujifilm XF10
Nikon D7500
  • $499
  • APS-C
  • Less expensive
  • Focus peaking
  • $864
  • APS-C
  • Eye-level viewfinder
  • Tiltable Screen
Canon 90D
Nikon D7500
  • $1099
  • APS-C
  • Tilt-swivel screen
  • On-sensor phase detect
  • $864
  • APS-C
  • Less expensive
  • Bigger pixels
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