Launch prices
The Olympus OM-D E-M1 started shipping in October 2013. Originally available body-only at a retail price of US$1,400, it now lists for US$1,300. From September 2014, a Silver body color has been added alongside the existing black one. Pricing for this variant is identical, and so is functionality, except that it comes with the latest firmware already installed.
Current prices
The lowest price for the Olympus E-M1 is $1,099 body only, and it is also available in a kit with 12-40mm lens.