• 1/2.3 inch 28.1mm2
  • 10.1 megapixels
  • 32.00mm - 95.00mm (35mm eq.)
  • APS-C 369.0mm2
  • 24.2 megapixels
  • 28.00mm (35mm eq.)

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Differences

Pentax E90 advantages over Fujifilm XF10

  • More telephoto lens reach
    95 mm vs 28 mm
    Capture objects farther away
  • Longer stills battery life
    More info 600 vs 330 shots
    Capture more photos
  • Thinner
    28 mm vs 41 mm
    Thinner
  • Lighter weight
    170g vs 279g
    Lighter weight

Fujifilm XF10 advantages over Pentax E90

  • Focus peaking
    Peaker vs Non-peaker
    Your camera will highlight what's in focus
  • Larger sensor
    APS-C vs 1/2.3 inch
    More sensor area. Bigger is (generally) better.
  • Bigger pixels
    ~ 3.92 vs 1.69 microns
    Better low-light and dynamic range (all else equal)
  • Shoot 4K video
    4K (UHD) vs No
    Make sure you have a fast computer
  • Touchscreen
    Touch vs No touch
    Interact with your camera just like your smartphone
  • In-camera panoramas
    Yes vs No
    Stitches multiple shots into a panoramic photo
  • RAW file ability
    Yes vs No
    Gives you more flexibility to develop your photos later
  • Built-in Wi-Fi
    Wi-Fi vs None
    Share your photos wirelessly
  • Built-in Bluetooth
    Yes vs No
    Always-on wireless connectivity
  • On-sensor phase detect
    Yes vs No
    Usually improves live view and video AF performance
  • External Mic Jack
    Jack vs No jack
    Improved sound fidelity when shooting video
  • Newer
    6 years vs 15 years old
    Newer cameras often support more advanced features
  • HDMI out
    HDMI out vs None
    Use HDMI output to monitor or review video
  • Shoots 24p video
    Yes vs No
    Gives your movies a big-screen feel
  • More dots on screen
    1037k vs 230k dots
    Can mean greater resolution or a brighter screen
  • Shoots 1080p video
    Yes vs No
    You'll want this if you shoot video
  • More pixels
    24.2 vs 10.1 megapixels
    Higher resolution photos
  • Shoots 60p video
    Yes vs No
    A faster framerate can give you more editing options
  • Wider angle lens
    28 mm vs 32 mm
    Capture more of the scene
  • Longer exposure
    30 vs 4 sec
    Long exposures for night shots
  • Bulb shutter
    Bulb vs No bulb
    Hold the shutter open manually for long exposures
  • Slow-motion videos
    Yes vs No
    Shoot slow-motion videos
  • Faster shutter
    1/16000 vs 1/2000 sec
    Shoot wide open in bright light
  • Higher extended ISO
    51200 vs 1600 ISO
    Higher extended ISO can give more low-light flexibility

Similarities

Common Strengths

  • Internal flash
    Both provide
    Useful in a pinch for fill flash
  • Manual focus
    Both provide
    AF is for the weak. Real photographers focus manually.

Common Weaknesses

  • Tilt-swivel screen
    Neither provide
    Tilt and swivel the screen for maximum shooting flexibility
  • Eye-level viewfinder
    Neither provide
    You'll be able to frame photos even when the sun is out
  • In-Camera Image Stabilization
    Neither provide
    Reduces the effects of camera shake at slower shutter speeds
  • Tiltable Screen
    Neither provide
    Tilt the screen for shooting flexbility
  • NFC
    Neither provide
    Simplifies pairing your camera with supported phones
  • Built-in GPS
    Neither provide
    Geotag your photos
  • Integrated ND filter
    Neither provide
    Shoot in daylight with a large aperture or slow shutter
  • Hot shoe
    Neither provide
    Off-camera flashes open new possibilities
  • Headphone jack
    Neither provide
    Monitor audio recording while you shoot video

User reviews

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Review Excerpt

The Competition

Compared to Fujifilm A220

Pentax E90
Fujifilm A220
  • $100
  • 1/2.3 inch
  • Manual focus
  • Faster shutter
  • $100
  • 1/2.3 inch
  • More pixels
  • Longer exposure
Fujifilm XF10
Fujifilm A220
  • $499
  • APS-C
  • Focus peaking
  • Larger sensor
  • $100
  • 1/2.3 inch
  • More telephoto lens reach
  • Thinner

Compared to Pentax E80

Pentax E90
Pentax E80
  • $100
  • 1/2.3 inch
  • Less expensive
  • $130
  • 1/2.33 inch
  • Shoots 24p video
  • Higher extended ISO
Fujifilm XF10
Pentax E80
  • $499
  • APS-C
  • Focus peaking
  • Larger sensor
  • $130
  • 1/2.33 inch
  • More telephoto lens reach
  • Longer stills battery life

Compared to Fujifilm AV100

Pentax E90
Fujifilm AV100
  • $100
  • 1/2.3 inch
  • Longer stills battery life
  • Manual focus
  • $100
  • 1/2.3 inch
  • Shoots 24p video
  • More pixels
Fujifilm XF10
Fujifilm AV100
  • $499
  • APS-C
  • Focus peaking
  • Larger sensor
  • $100
  • 1/2.3 inch
  • More telephoto lens reach
  • Longer stills battery life

Compared to Ricoh GR II

Pentax E90
Ricoh GR II
  • $100
  • 1/2.3 inch
  • More telephoto lens reach
  • Longer stills battery life
  • $538
  • APS-C
  • Larger sensor
  • Bigger pixels
Fujifilm XF10
Ricoh GR II
  • $499
  • APS-C
  • Focus peaking
  • Shoot 4K video
  • $538
  • APS-C
  • Bigger pixels
  • NFC

Compared to Fujifilm X70

Pentax E90
Fujifilm X70
  • $100
  • 1/2.3 inch
  • More telephoto lens reach
  • Longer stills battery life
  • $699
  • APS-C
  • Focus peaking
  • Larger sensor
Fujifilm XF10
Fujifilm X70
  • $499
  • APS-C
  • Less expensive
  • Shoot 4K video
  • $699
  • APS-C
  • Bigger pixels
  • Tiltable Screen
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