Launch prices
Available since November 2013, the Pentax K-3 digital SLR is priced at US$1,300 body-only in the US market. Body-only, that's just US$100 more than the launch price for the Pentax K-5 II, and the exact same price at which the Pentax K-5 IIs first shipped. This seems eminently reasonable, considering that the Pentax K-3 is a complete overhaul, where the earlier cameras were relatively modest updates. (To put things in perspective, the K-3 is actually priced US$300 below the launch price of the Pentax K-5, just three years earlier.)
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