Launch prices
Priced at US$1,700 for the body alone, the Sony Alpha 7 is around one quarter less expensive than the higher-resolution Sony A7R. The Sony A7 kit, which includes the full-frame FE 28-70mm f/3.5-5.6 OSS kit lens, costs just US$300 more than the body-itself, for a final pricetag of US$2,000. Both variants began shipping in December 2013.
Current prices
The lowest price for the Sony A7 is $748 body only, and it is also available in a kit with 28-70mm f/3.5-5.6 lens from $819.
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