• 35mm 855.6mm2
  • 24.3 megapixels
  • ISO 100 - 25,600
  • APS-C 368.2mm2
  • 16.3 megapixels
  • ISO 200 - 6400

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Differences

Sony A7 advantages over Fujifilm X-T10

  • Less expensive
    $819 vs $1099
    Save money for lenses or accessories
  • Larger sensor
    35mm vs APS-C
    More sensor area. Bigger is (generally) better.
  • Bigger pixels
    ~ 5.97 vs 4.82 microns
    Better low-light and dynamic range (all else equal)
  • NFC
    Yes vs No
    Simplifies pairing your camera with supported phones
  • More viewfinder magnification
    0.71x vs 0.62x
    Get a bigger view of the scene through the eye-level viewfinder
  • More pixels
    24.3 vs 16.3 megapixels
    Higher resolution photos
  • Headphone jack
    Yes vs No
    Monitor audio recording while you shoot video
  • Bigger JPEG buffer
    50 vs 10 shots
    Take more JPEG shots before waiting (burst mode)
  • Bigger RAW buffer
    28 vs 7 shots
    Larger buffer for RAW shots (burst mode)

Fujifilm X-T10 advantages over Sony A7

  • Fast startup
    ~1.40 vs 2.1 sec
    Faster startup lets you catch the moment
  • More telephoto lens reach
    84 mm vs 70 mm
    Capture objects farther away with the kit lens
  • Internal flash
    Internal flash vs None
    Useful in a pinch for fill flash
  • Less shutter lag
    0.14 vs 0.23 sec
    Focus and take a photo quickly (wide angle)
  • Doesn't require an AA filter
    Yes vs No
    A unique sensor design provides sharp photos without moiré
  • Faster JPEG shooting
    8.0 fps vs 5.0 fps
    Faster JPEG shooting (burst mode)
  • Faster RAW shooting
    8.1 fps vs 5.0 fps
    Faster RAW shooting in burst mode
  • Faster shutter
    1/32000 vs 1/8000 sec
    Shoot wide open in bright light

Similarities

Common Strengths

  • Focus peaking
    Both provide
    Your camera will highlight what's in focus
  • Eye-level viewfinder
    Both provide
    You'll be able to frame photos even when the sun is out
  • In-camera panoramas
    Both provide
    Stitches multiple shots into a panoramic photo
  • Tiltable Screen
    Both provide
    Tilt the screen for shooting flexbility
  • Built-in Wi-Fi
    Both provide
    Share your photos wirelessly
  • On-sensor phase detect
    Both provide
    Usually improves live view and video AF performance
  • External Mic Jack
    Both provide
    Improved sound fidelity when shooting video
  • HDMI out
    Both provide
    Use HDMI output to monitor or review video
  • Hot shoe
    Both provide
    Off-camera flashes open new possibilities
  • Bulb shutter
    Both provide
    Hold the shutter open manually for long exposures

Common Weaknesses

  • Tilt-swivel screen
    Neither provide
    Tilt and swivel the screen for maximum shooting flexibility
  • In-Camera Image Stabilization
    Neither provide
    Reduces the effects of camera shake at slower shutter speeds
  • Touchscreen
    Neither provide
    Interact with your camera just like your smartphone
  • Built-in Bluetooth
    Neither provide
    Always-on wireless connectivity
  • Built-in GPS
    Neither provide
    Geotag your photos
  • Top deck display
    Neither provide
    Check settings with a screen on top of the camera
  • Dual card slots
    Neither provide
    Gives you more storage flexibility
  • Slow-motion videos
    Neither provide
    Shoot slow-motion videos

User reviews

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Buy the Fujifilm X-T10
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  • Body Only (Black)
  • Body Only (Silver)
  • Kit with 16-50mm lens (Black)
  • Kit with 16-50mm lens (Silver)
  • Kit with 18-55mm lens (Black)
  • Kit with 18-55mm lens (Silver)
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Review Excerpt

  • Incredibly small body for a fully-featured, full-frame camera; Very high resolution; Hybrid autofocus is reasonably fast and confident; Significantly better burst-shooting performance than A7R; Excellent image quality even at very high sensitivities; Faster x-sync than A7R; Accepts existing Alpha-mount and E-mount lenses, and can optionally crop to APS-C image circle.

  • Grass-is-greener syndrome when compared to its higher-res sibling; Moderate performance; Loud shutter (but electronic first-curtain helps); Mediocre battery life when using electronic viewfinder; Weak low-light autofocus considering its price; Limited selection of native Sony FE lenses.

  • Read our Sony A7 Review

  • Smaller, lighter body than flagship X-T1; Plenty of external controls; Bright and high-res electronic viewfinder; Great still image quality even at high sensitivity; Good all-around performance; Capable Wi-Fi remote control; Good kit-lens options

  • Handgrip is rather shallow; Movie button is hard to press; JPEGs have limited dynamic range by default; Indoor white balance tends rather warm; Limited burst depth even for JPEG; Penalizes early shutter button press; Movie image quality lags the competition

  • Read our Fujifilm X-T10 Review

The Competition

Compared to Sony A7R

Sony A7
Sony A7R
  • $748
  • 35mm
  • Less expensive
  • Bigger pixels
  • $1399
  • 35mm
  • Higher effective ISO
  • More pixels

Compare Sony A7 vs Sony A7R

Fujifilm X-T10
Sony A7R
  • $1099
  • APS-C
  • Fast startup
  • On-sensor phase detect
  • $1399
  • 35mm
  • Larger sensor
  • NFC

Compare Fujifilm X-T10 vs Sony A7R

Compared to Fujifilm X-E2

Sony A7
Fujifilm X-E2
  • $748
  • 35mm
  • Larger sensor
  • Bigger pixels
  • $899
  • APS-C
  • More telephoto lens reach
  • Internal flash

Compare Sony A7 vs Fujifilm X-E2

Fujifilm X-T10
Fujifilm X-E2
  • $1099
  • APS-C
  • Tiltable Screen
  • Faster JPEG shooting
  • $899
  • APS-C
  • Bigger JPEG buffer

Compare Fujifilm X-T10 vs Fujifilm X-E2

Compared to Sony A7 II

Sony A7
Sony A7 II
  • $748
  • 35mm
  • Less expensive
  • $1077
  • 35mm
  • In-Camera Image Stabilization

Compare Sony A7 vs Sony A7 II

Fujifilm X-T10
Sony A7 II
  • $1099
  • APS-C
  • Less expensive
  • More telephoto lens reach
  • $1077
  • 35mm
  • Larger sensor
  • In-Camera Image Stabilization

Compare Fujifilm X-T10 vs Sony A7 II

Compared to Leica SL (Typ 601)

Sony A7
Leica SL (Typ 601)
  • $748
  • 35mm
  • Less expensive
  • In-camera panoramas
  • $3802
  • 35mm
  • Shoot 4K video
  • Touchscreen

Compare Sony A7 vs Leica SL (Typ 601)

Fujifilm X-T10
Leica SL (Typ 601)
  • $1099
  • APS-C
  • Less expensive
  • In-camera panoramas
  • $3802
  • 35mm
  • Larger sensor
  • Bigger pixels

Compare Fujifilm X-T10 vs Leica SL (Typ 601)

Compared to Fujifilm X-E2S

Sony A7
Fujifilm X-E2S
  • $748
  • 35mm
  • Less expensive
  • Larger sensor
  • $1250
  • APS-C
  • More telephoto lens reach
  • Internal flash

Compare Sony A7 vs Fujifilm X-E2S

Fujifilm X-T10
Fujifilm X-E2S
  • $1099
  • APS-C
  • Tiltable Screen
  • Faster JPEG shooting
  • $1250
  • APS-C
  • Bigger JPEG buffer

Compare Fujifilm X-T10 vs Fujifilm X-E2S

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