• 1/2.3 inch 28.1mm2
  • 18.2 megapixels
  • 24.00mm - 720.00mm (35mm eq.)
  • APS-C 368.2mm2
  • 16.3 megapixels
  • 28.00mm (35mm eq.)

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Differences

Sony HX90V advantages over Fujifilm X70

  • Less expensive
    $448 vs $699
    Save money for lenses or accessories
  • Eye-level viewfinder
    Eye-level vs Rear display only
    You'll be able to frame photos even when the sun is out
  • In-Camera Image Stabilization
    Yes vs No
    Reduces the effects of camera shake at slower shutter speeds
  • NFC
    Yes vs No
    Simplifies pairing your camera with supported phones
  • More telephoto lens reach
    720 mm vs 28 mm
    Capture objects farther away
  • Built-in GPS
    GPS vs None
    Geotag your photos
  • Lighter weight
    245g vs 347g
    Lighter weight
  • Wider angle lens
    24 mm vs 28 mm
    Capture more of the scene
  • Faster JPEG shooting
    10.0 fps vs 8.5 fps
    Faster JPEG shooting (burst mode)

Fujifilm X70 advantages over Sony HX90V

  • Larger sensor
    APS-C vs 1/2.3 inch
    More sensor area. Bigger is (generally) better.
  • Bigger pixels
    ~ 4.82 vs 1.26 microns
    Better low-light and dynamic range (all else equal)
  • Touchscreen
    Touch vs No touch
    Interact with your camera just like your smartphone
  • Larger lens aperture
    f/2.8 vs f/3.5
    Take photos in low-light or isolate your subject
  • RAW file ability
    Yes vs No
    Gives you more flexibility to develop your photos later
  • Longer video battery life
    86 vs 70 minutes
    Capture more video
  • On-sensor phase detect
    Yes vs No
    Usually improves live view and video AF performance
  • External Mic Jack
    Jack vs No jack
    Improved sound fidelity when shooting video
  • Hot shoe
    Hot shoe vs None
    Off-camera flashes open new possibilities
  • Doesn't require an AA filter
    Yes vs No
    A unique sensor design provides sharp photos without moiré
  • Bulb shutter
    Bulb vs No bulb
    Hold the shutter open manually for long exposures
  • Faster shutter
    1/32000 vs 1/2000 sec
    Shoot wide open in bright light
  • Higher extended ISO
    51200 vs 12800 ISO
    Higher extended ISO can give more low-light flexibility

Similarities

Common Strengths

  • Focus peaking
    Both provide
    Your camera will highlight what's in focus
  • In-camera panoramas
    Both provide
    Stitches multiple shots into a panoramic photo
  • Tiltable Screen
    Both provide
    Tilt the screen for shooting flexbility
  • Built-in Wi-Fi
    Both provide
    Share your photos wirelessly
  • Internal flash
    Both provide
    Useful in a pinch for fill flash
  • Manual focus
    Both provide
    AF is for the weak. Real photographers focus manually.
  • HDMI out
    Both provide
    Use HDMI output to monitor or review video

Common Weaknesses

  • Tilt-swivel screen
    Neither provide
    Tilt and swivel the screen for maximum shooting flexibility
  • Built-in Bluetooth
    Neither provide
    Always-on wireless connectivity
  • Integrated ND filter
    Neither provide
    Shoot in daylight with a large aperture or slow shutter
  • Headphone jack
    Neither provide
    Monitor audio recording while you shoot video
  • Slow-motion videos
    Neither provide
    Shoot slow-motion videos

User reviews

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  • Fuji X70 (Black)
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Review Excerpt

  • Compact camera body; Impressive optical performance; Very good JPEG image quality; Good high ISO performance; Film Simulation modes; Tilting touchscreen display.

  • Inconsistent AF performance; Clunky menus; Shallow buffer depth; Poor video quality; No built-in viewfinder like X100-series.

  • Read our Fujifilm X70 Review

The Competition

Compared to Nikon Coolpix A

Sony HX90V
Nikon Coolpix A
  • $448
  • 1/2.3 inch
  • Focus peaking
  • Eye-level viewfinder
  • $1097
  • APS-C
  • Larger sensor
  • Bigger pixels

Compare Sony HX90V vs Nikon Coolpix A

Fujifilm X70
Nikon Coolpix A
  • $699
  • APS-C
  • Focus peaking
  • Touchscreen
  • $1097
  • APS-C
  • Bigger JPEG buffer
  • Bigger RAW buffer

Compare Fujifilm X70 vs Nikon Coolpix A

Compared to Sony WX500

Sony HX90V
Sony WX500
  • $448
  • 1/2.3 inch
  • Focus peaking
  • Eye-level viewfinder
  • $348
  • 1/2.3 inch
  • Less expensive

Compare Sony HX90V vs Sony WX500

Fujifilm X70
Sony WX500
  • $699
  • APS-C
  • Focus peaking
  • Larger sensor
  • $348
  • 1/2.3 inch
  • Less expensive
  • In-Camera Image Stabilization

Compare Fujifilm X70 vs Sony WX500

Compared to Ricoh GR II

Sony HX90V
Ricoh GR II
  • $448
  • 1/2.3 inch
  • Less expensive
  • Focus peaking
  • $538
  • APS-C
  • Larger sensor
  • Bigger pixels

Compare Sony HX90V vs Ricoh GR II

Fujifilm X70
Ricoh GR II
  • $699
  • APS-C
  • Focus peaking
  • Touchscreen
  • $538
  • APS-C
  • Less expensive
  • NFC

Compare Fujifilm X70 vs Ricoh GR II

Compared to Sony HX80

Sony HX90V
Sony HX80
  • $448
  • 1/2.3 inch
  • Focus peaking
  • Built-in GPS
  • $368
  • 1/2.3 inch
  • Less expensive

Compare Sony HX90V vs Sony HX80

Fujifilm X70
Sony HX80
  • $699
  • APS-C
  • Focus peaking
  • Larger sensor
  • $368
  • 1/2.3 inch
  • Less expensive
  • Eye-level viewfinder

Compare Fujifilm X70 vs Sony HX80

Compared to Sony HX99

Sony HX90V
Sony HX99
  • $448
  • 1/2.3 inch
  • Built-in GPS
  • Longer video battery life
  • $473
  • 1/2.3 inch
  • Shoot 4K video
  • Touchscreen

Compare Sony HX90V vs Sony HX99

Fujifilm X70
Sony HX99
  • $699
  • APS-C
  • Larger sensor
  • Bigger pixels
  • $473
  • 1/2.3 inch
  • Less expensive
  • Eye-level viewfinder

Compare Fujifilm X70 vs Sony HX99

Compare Other Cameras?