• 1/2.3 inch 28.1mm2
  • 18.2 megapixels
  • 24.00mm - 720.00mm (35mm eq.)
  • APS-C 369.0mm2
  • 24.2 megapixels
  • 28.00mm (35mm eq.)

Buy From

Differences

Sony HX90V advantages over Fujifilm XF10

  • Eye-level viewfinder
    Eye-level vs Rear display only
    You'll be able to frame photos even when the sun is out
  • In-Camera Image Stabilization
    Yes vs No
    Reduces the effects of camera shake at slower shutter speeds
  • Tiltable Screen
    Tiltable vs Fixed
    Tilt the screen for shooting flexbility
  • NFC
    Yes vs No
    Simplifies pairing your camera with supported phones
  • More telephoto lens reach
    720 mm vs 28 mm
    Capture objects farther away
  • Built-in GPS
    GPS vs None
    Geotag your photos
  • Longer video battery life
    70 vs 55 minutes
    Capture more video
  • Wider angle lens
    24 mm vs 28 mm
    Capture more of the scene
  • Lacks anti-aliasing filter
    No Filter vs Filter
    Enjoy sharper photos
  • Faster JPEG shooting
    10.0 fps vs 6.0 fps
    Faster JPEG shooting (burst mode)

Fujifilm XF10 advantages over Sony HX90V

  • Larger sensor
    APS-C vs 1/2.3 inch
    More sensor area. Bigger is (generally) better.
  • Bigger pixels
    ~ 3.92 vs 1.26 microns
    Better low-light and dynamic range (all else equal)
  • Shoot 4K video
    4K (UHD) vs 1080p
    Make sure you have a fast computer
  • Touchscreen
    Touch vs No touch
    Interact with your camera just like your smartphone
  • Larger lens aperture
    f/2.8 vs f/3.5
    Take photos in low-light or isolate your subject
  • RAW file ability
    Yes vs No
    Gives you more flexibility to develop your photos later
  • Built-in Bluetooth
    Yes vs No
    Always-on wireless connectivity
  • On-sensor phase detect
    Yes vs No
    Usually improves live view and video AF performance
  • External Mic Jack
    Jack vs No jack
    Improved sound fidelity when shooting video
  • Newer
    6 years vs 9 years old
    Newer cameras often support more advanced features
  • More pixels
    24.2 vs 18.2 megapixels
    Higher resolution photos
  • Has anti-aliasing filter
    Filter vs No Filter
    Reduces unsightly moiré in photos
  • Bulb shutter
    Bulb vs No bulb
    Hold the shutter open manually for long exposures
  • Slow-motion videos
    Yes vs No
    Shoot slow-motion videos
  • Faster shutter
    1/16000 vs 1/2000 sec
    Shoot wide open in bright light
  • Higher extended ISO
    51200 vs 12800 ISO
    Higher extended ISO can give more low-light flexibility

Similarities

Common Strengths

  • Focus peaking
    Both provide
    Your camera will highlight what's in focus
  • In-camera panoramas
    Both provide
    Stitches multiple shots into a panoramic photo
  • Built-in Wi-Fi
    Both provide
    Share your photos wirelessly
  • Internal flash
    Both provide
    Useful in a pinch for fill flash
  • Manual focus
    Both provide
    AF is for the weak. Real photographers focus manually.
  • HDMI out
    Both provide
    Use HDMI output to monitor or review video

Common Weaknesses

  • Tilt-swivel screen
    Neither provide
    Tilt and swivel the screen for maximum shooting flexibility
  • Integrated ND filter
    Neither provide
    Shoot in daylight with a large aperture or slow shutter
  • Hot shoe
    Neither provide
    Off-camera flashes open new possibilities
  • Headphone jack
    Neither provide
    Monitor audio recording while you shoot video

User reviews

Buy From

Your purchases support this site

Buy the Fujifilm XF10

Review Excerpt

The Competition

Compared to Sony WX500

Sony HX90V
Sony WX500
  • $448
  • 1/2.3 inch
  • Focus peaking
  • Eye-level viewfinder
  • $348
  • 1/2.3 inch
  • Less expensive
Fujifilm XF10
Sony WX500
  • $499
  • APS-C
  • Focus peaking
  • Larger sensor
  • $348
  • 1/2.3 inch
  • Less expensive
  • In-Camera Image Stabilization

Compared to Ricoh GR II

Sony HX90V
Ricoh GR II
  • $448
  • 1/2.3 inch
  • Less expensive
  • Focus peaking
  • $538
  • APS-C
  • Larger sensor
  • Bigger pixels
Fujifilm XF10
Ricoh GR II
  • $499
  • APS-C
  • Focus peaking
  • Shoot 4K video
  • $538
  • APS-C
  • Bigger pixels
  • NFC

Compared to Fujifilm X70

Sony HX90V
Fujifilm X70
  • $448
  • 1/2.3 inch
  • Less expensive
  • Eye-level viewfinder
  • $699
  • APS-C
  • Larger sensor
  • Bigger pixels
Fujifilm XF10
Fujifilm X70
  • $499
  • APS-C
  • Less expensive
  • Shoot 4K video
  • $699
  • APS-C
  • Bigger pixels
  • Tiltable Screen

Compared to Sony HX80

Sony HX90V
Sony HX80
  • $448
  • 1/2.3 inch
  • Focus peaking
  • Built-in GPS
  • $368
  • 1/2.3 inch
  • Less expensive
Fujifilm XF10
Sony HX80
  • $499
  • APS-C
  • Focus peaking
  • Larger sensor
  • $368
  • 1/2.3 inch
  • Less expensive
  • Eye-level viewfinder

Compared to Sony HX99

Sony HX90V
Sony HX99
  • $448
  • 1/2.3 inch
  • Built-in GPS
  • Longer video battery life
  • $473
  • 1/2.3 inch
  • Shoot 4K video
  • Touchscreen
Fujifilm XF10
Sony HX99
  • $499
  • APS-C
  • Larger sensor
  • Bigger pixels
  • $473
  • 1/2.3 inch
  • Slower slow-motion
  • Eye-level viewfinder
Compare Other Cameras?