09:43 EST - In the last of our PMA interview series, IR publisher Dave Etchells and Senior Editor Shawn Barnett had a chance to talk in depth with Yoshiyuki Inoue, a senior camera planner from Panasonic Corporation. (Mr. Inoue's full title is Councilor, Planning Group/Development Planning Team, DSC Business Unit, Network Business Group, Panasonic AVC Networks Company, Matsushita Electric Industrial Co., Ltd.) Inoue-san has long experience in the camera business, having been a senior planner with Minolta (subsequently Konica-Minolta for a while) before working for Panasonic. Read on below to learn what Mr. Inoue's long-term dream is for designing the camera of the future. Dave Etchells, Imaging Resource: Micro Four Thirds has been very successful, at least we've seen a lot of interest and shopping clicks...

22:06 EST - Imaging Resource Publisher Dave Etchells and Senior Editor Shawn Barnett interviewed top Sony executives at PMA 2010. Responding to IR's questions were Senior Vice President and Corporate Executive Masashi 'Tiger' Imamura, and General Manager of Imaging Product Planning Naruhiko Odashima. Read the interview below to learn why back-illuminated sensor technology may make less of a difference in SLRs than some have been expecting. Imamura also revealed for the first time just how soon we can expect to see 3D capture solutions in Sony's still cameras. Representing Sony Corp. in the conversation were: Masashi "Tiger" Imamura, Senior Vice President, Corporate Executive, and President of the Personal Imaging & Sound Business Unit Naruhiko Odashima, General Manager, Imaging Product...

21:35 EST - Imaging Resource Publisher Dave Etchells and Senior Editor Shawn Barnett interviewed David Lee, Senior Vice President of Nikon Inc., and Steve Heiner, Senior Technical Manager, Nikon Inc. at PMA 2010. Read the interview to find out whether Nikon's interested in the mirrorless-interchangeable-lens market, how the Aston Kutcher campaign has done for the company, and why Nikkor optical quality has taken a quantum leap in the last few years. Dave Etchells, Imaging Resource: I guess we'll start out with a little bit of technology. So, thank goodness the megapixel race is I think finally over. You know, I don't think we're going to see twenty megapixel digicams -- you guys are probably sitting there going "Oh no, we've got a twenty megapixel digicam for summer," but with the megapixel...

10:58 EST - Dave Etchells and Shawn Barnett caught up with John D. Knaur, Senior Manager, Digital SLR and Peter Ewen, Director, Product Marketing, Digital SLR, both of Olympus Imaging America Inc. to have a chat about Olympus, the state of Micro Four Thirds, and what implications the growing competition from Samsung, Panasonic, and now Sony might have on the fledgling market for small SLD cameras. Dave Etchells and Shawn Barnett, Imaging Resource: What do you see for Micro Four Thirds in the future? If you could look 10 years down the road, do you think there will be more Four Thirds or Micro Four Thirds cameras selling at that point? John D. Knaur, Senior Manager, Digital SLR, Olympus Imaging America, Inc.: I think the show is answering that for us. If you think about it, a year ago we started talking...

00:24 EST - At PMA 2010, IR publisher Dave Etchells and Senior Editor Shawn Barnett had a chance to sit down with Kazuto Yamaki, Chief Operating Officer of Sigma Corp., one of the world's largest manufacturers of accessory lenses for SLRs. Yamaki-san has an unusual perspective on the photo industry in general and the lens business in particular, having been involved in the management of Sigma for 17 years now. Read on to learn how modern computer ray-tracing software does the work of 10,000 1980's-era people. :-) Dave Etchells, Imaging Resource: SLR sales have really skyrocketed, compared to several years ago. As SLR sales have gone up, has there been an increase in lens sales? Or are the people that are buying SLRs as a step-up from from point and shoot cameras just sticking with the kit lenses? Kazuto...

23:35 EST - A stalwart of the photography industry, Pentax has a long-standing reputation for quality optics and solidly-built camera bodies at affordable prices. (How many hundreds of thousands of photographers of a certain age cut their teeth on a Pentax K1000?) After an initially rocky transition to the digital era, Pentax has recently made great strides with their K-7 and K-x SLR models, and their 2010 digicam lineup includes some refreshingly different aesthetic designs. At PMA 2010, IR Publisher Dave Etchells and Senior Editor Shawn Barnett caught up with Ned Bunnell, President of the US division - Pentax Imaging Co. - and both an industry veteran and a serious enthusiast photographer in his own right. Ned shared some interesting perspectives on the industry as a whole and Pentax's place in it -...

22:04 EST - Hoya Corp. has today announced a rather handsome-looking special limited-edition version of its Pentax K-7 prosumer single-lens reflex digital camera.

19:55 EST - Casio has introduced two new digital cameras for this year's PMA show, both entry-level units with affordable pricing.

03:40 EST - Rounding out its pre-PMA announcements, Sigma has offered significantly more information on its upcoming SD15 digital SLR.

03:24 EST - Sigma has today unveiled its new DP2s digital camera, a relatively minor update to the existing DP2 model which launched in September 2008.